Nancy F. Koehn

James E. Robison Professor of Business Administration

Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on entrepreneurial leadership and how leaders, past and present, craft lives of purpose, worth, and impact.  She is currently working on a book about the most important lessons from five leaders’ journeys, including Abraham Lincoln, Frederick Douglass and Rachel Carson.  Her most recent book, Ernest Shackleton:  Exploring Leadership , (2012), examines the important leadership lessons in Shackleton's legendary Endurance expedition. 

Koehn is also the author of Oprah (Brand) Renew (2011);Oprah:  Leading with Heart (2011); The Story of American Business:  From the Pages of the New York Times (2009); Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell (2001) and The Power of Commerce: Economy and Governance in the First British Empire (1994), as well as a contributor to Creative Capitalism:  A Conversation with Bill Gates, Warren Buffett and other Economic Leaders (2008); Remember Who You Are: Life Stories That Inspire the Heart and Mind (2004); Beauty and Business (2000); The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School, 1980-1995 (1999); Creating Modern Capitalism: How Entrepreneurs, Companies, and Countries Triumphed in Three Industrial Revolutions (1997); and Management Past and Present: A Casebook on American Business History (1995). She has written and supervised cases on  Starbucks Coffee Company, Ernest Shackleton,Oprah Winfrey, Bono and U2,  Whole Foods, Stonyfield Yogurt, Wedgwood, Estée Lauder, Henry Heinz, Milton Hershey, Celeste Walker, Marshall Field, Dell Computer, and other leaders and organizations.

Koehn consults with many companies and speaks frequently at the World Economic Forum in Davos, the Aspen Institute Ideas Festival and the World Business Forum.  She has appeared on "American Experience," "Good Morning America," Bloomberg Televison, CNBC's "Moneywheel," "The NewsHour," A&E's "Biography," CNN's "Money Line" and many other television programs. She writes regularly for the New York Times, the Washington Post, Huffington Post, and the Harvard Business Review Online and is a regular commentator on National Public Radio and the BBC.   In 2012, Poets and Quants ranked Koehn as one of the World’s 50 Best Business School Professors.

Koehn is a director of Tempur Sealy International and the clothing retailer, Fashion to Figure.

Before coming to HBS, Koehn was a member of Harvard University's Faculty of Arts and Sciences for seven years, first as a graduate student in history and then as a lecturer in the History and Literature concentration and the Department of Economics.  A Phi Beta Kappa graduate of Stanford University, Koehn earned a Master of Public Policy from Harvard's Kennedy School of Government before taking her MA and PhD in History from Harvard.

Koehn lives outside Boston and is an avid equestrian.

Books

  1. Ernest Shackleton, Exploring Leadership

    Broadly speaking, polar explorer Sir Ernest Shackleton was not successful; he never achieved any of the goals he originally set for himself. But when confronted with crushing adversity, he inspired his crew to work together to survive against incredible odds. While stranded on an ice floe 1,200 miles from civilization, Shackleton's discipline, fortitude, and heroism overcame months of hardship and peril to get all his men to safety. Here, in this brief eBook, Harvard Business School professor Nancy F. Koehn writes that his is an example from which every leader in today's unstoppable turbulence can learn.

    Keywords: Risk and Uncertainty; Leadership; Cooperation;

    Citation:

    Koehn, Nancy F. Ernest Shackleton, Exploring Leadership. New Word City, 2012. Electronic. View Details
  2. Oprah (Brand) Renew

    Citation:

    Koehn, Nancy F. Oprah (Brand) Renew. New Word City, 2011. Electronic. View Details
  3. Oprah, Leading With Heart

    Harvard Business School professor Nancy F. Koehn provides an inspiring example of a leader who leads not just from the head but the heart. Her name: Oprah Winfrey. Here, in this brief eBook, is how she built a media empire and the lessons you can apply to your own work and life.

    Keywords: leadership; entertainment; Leadership;

    Citation:

    Koehn, Nancy F. Oprah, Leading With Heart. New Word City, 2011. Electronic. View Details
  4. The Story of American Business: From the Pages of The New York Times

    This book sketches some of the most important people and moments in the last 150 years of U.S. business history.

    Keywords: Business History; United States;

    Citation:

    Koehn, Nancy F. The Story of American Business: From the Pages of The New York Times. Boston: Harvard Business Press, 2009. View Details
  5. Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell

    Keywords: Customer Focus and Relationships;

    Citation:

    Koehn, Nancy F. Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell. Boston: Harvard Business School Press, 2001. View Details
  6. The Power of Commerce: Economy and Governance in the First British Empire

    Keywords: Economic History; Economy; Governance; United Kingdom;

    Citation:

    Koehn, Nancy F. The Power of Commerce: Economy and Governance in the First British Empire. Cornell University Press, 1994. View Details

Journal Articles

  1. Great Men, Great Pay? Why CEO Compensation Is Sky High

    Keywords: general management; leadership; Leadership; Management; Organizations;

    Citation:

    Koehn, Nancy F. "Great Men, Great Pay? Why CEO Compensation Is Sky High." Opinions. Washington Post (June 12, 2014). View Details
  2. Calling All Leaders: Feed and Water Yourself

    Citation:

    Koehn, Nancy F. "Calling All Leaders: Feed and Water Yourself." Huffington Post, The Blog (March 25, 2014). View Details
  3. Racing to Win: Leadership Lessons from the Conquest of the South Pole

    Citation:

    Koehn, Nancy F. "Racing to Win: Leadership Lessons from the Conquest of the South Pole." Leadership Forum (January 08, 2014). View Details
  4. The Brain—and Soul—of Capitalism

    Citation:

    Koehn, Nancy. "The Brain—and Soul—of Capitalism." Harvard Business Review 91, no. 11 (November 2013): 44. View Details
  5. The History of Black Friday

    Citation:

    Koehn, Nancy F. "The History of Black Friday." Marketplace Commentary, American Public Media, November 25, 2011. View Details
  6. For Obama, Where Has Lincoln Gone?

    The 2012 presidential race was not only the most expensive in history, it was also one of the most closely contested elections the country has known. President Barack Obama inherits the very serious challenge of trying to reunite a divided nation in which political paralysis has seemingly become the frustrating and often destructive new normal. It's a tall order, but history tells us this problem is not insurmountable.

    Keywords: leadership; Leadership;

  7. From Calm Leadership, Lasting Change

    Keywords: Rachel Carson;

    Citation:

    Koehn, Nancy F. "From Calm Leadership, Lasting Change." New York Times (October 27, 2012). View Details
  8. The Driver in Ford's Amazing Race

    In "American Icon: Alan Mulally and the Fight to Save Ford Motor Company" (Crown Business: $26), Bryce G. Hoffman recounts the turnaround in careful, often gripping detail. Make no mistake, this is a story, not a structured analysis of Ford's transformation. Those looking for how-to lists will be disappointed. Instead, Mr. Hoffman offers Mr. Mulally's vision for saving — and permanently changing — a giant American company. The author explores how Mr. Mulally and his team executed this vision, and what this meant on the dynamic, risky stage of the auto industry.

    Keywords: Business History; Transformation; Manufacturing Industry; Auto Industry; United States;

    Citation:

    Koehn, Nancy F. "The Driver in Ford's Amazing Race." New York Times (April 1, 2012), BU7. View Details
  9. "When Life Is a Bunch of Carrots." Book Review of Strings Attached: Untangling the Ethics of Incentives, by Ruth W. Grant

    Keywords: Ethics; Motivation and Incentives; Information;

  10. Leadership Lessons From the Shackleton Expedition

    Keywords: Leadership; Learning;

    Citation:

    Koehn, Nancy F. "Leadership Lessons From the Shackleton Expedition." New York Times (December 25, 2011). View Details
  11. That Eternal Question of Fairness

    Keywords: Fairness;

    Citation:

    Koehn, Nancy F. "That Eternal Question of Fairness." New York Times (December 4, 2011). View Details
  12. The Tale of the Dueling Economists

    Keywords: Economics;

    Citation:

    Koehn, Nancy F. "The Tale of the Dueling Economists." New York Times (October 22, 2011). View Details
  13. Steve Jobs, the Immediate Case Study

    Keywords: Information; Computer Industry;

  14. How Steve Jobs Saw the Future

    Keywords: Computer Industry;

    Citation:

    Koehn, Nancy F. "How Steve Jobs Saw the Future." CNN.com (October 6, 2011). View Details
  15. Putting Steve Jobs in Perspective

    Keywords: Perspective; Computer Industry;

  16. Before Wal-Mart, There Was A. & P.

    Keywords: Consumer Products Industry;

    Citation:

    Koehn, Nancy F. "Before Wal-Mart, There Was A. & P." New York Times (September 3, 2011). View Details
  17. Wake up, Obama: Listen to Your Forefathers

    Keywords: Government and Politics;

  18. Inside the Greek Volcano

    Keywords: Greece;

    Citation:

    Koehn, Nancy F. "Inside the Greek Volcano." New York Times (August 13, 2011). View Details
  19. IBM at 100: How to Outlast Depression, War, and Competition

    Keywords: Economics; War; Competition; Computer Industry;

  20. Devoted to Debt

    Keywords: Borrowing and Debt;

    Citation:

    Koehn, Nancy F. "Devoted to Debt." Harvard Magazine (June 17, 2011). View Details
  21. For Oprah Winfrey, this is not the finale

    Keywords: Entertainment;

    Citation:

    Koehn, Nancy F. "For Oprah Winfrey, this is not the finale." Washington Post, On Leadership Blog (May 25, 2011). View Details
  22. Leadership Lessons from the Saddle

    Keywords: Leadership; Learning;

    Citation:

    Koehn, Nancy F. "Leadership Lessons from the Saddle." Harvard Business Review Blogs (May 3, 2011). View Details
  23. Why Red Flags Can Go Unnoticed

    Citation:

    Koehn, Nancy F. "Why Red Flags Can Go Unnoticed." New York Times (April 3, 2011). View Details
  24. How to Stop Trading Away the Future

    Keywords: Trade;

    Citation:

    Koehn, Nancy F. "How to Stop Trading Away the Future." New York Times (March 5, 2011). (Book Review.) View Details
  25. The Reverend Peter J. Gomes: Remembrance and Memorial Service

    Citation:

    Koehn, Nancy F. "The Reverend Peter J. Gomes: Remembrance and Memorial Service." Harvard Magazine (March 2011). View Details
  26. Early America, Ripe for Counterfeiters

    Keywords: Crime and Corruption;

    Citation:

    Koehn, Nancy F. "Early America, Ripe for Counterfeiters." New York Times (February 5, 2011). (Book Review.) View Details
  27. Davos Diary: Day Three

    Citation:

    Koehn, Nancy F. "Davos Diary: Day Three." Huffington Post, The Blog (January 28, 2011). View Details
  28. Davos Diary: Day Two

    Citation:

    Koehn, Nancy F. "Davos Diary: Day Two." Huffington Post, The Blog (January 27, 2011). View Details
  29. Davos Diary: Day One

    Citation:

    Koehn, Nancy F. "Davos Diary: Day One." Huffington Post, The Blog (January 26, 2011). View Details
  30. Starbucks' Logo Debate Shows Customers' Engagement

    Keywords: Customers; Food and Beverage Industry;

    Citation:

    Koehn, Nancy F. "Starbucks' Logo Debate Shows Customers' Engagement." Harvard Business Review Blogs (January 10, 2011). View Details
  31. Leadership Lessons: Oprah's Journey to 'OWN' Cableland

    Keywords: Leadership; Learning; Media; Media and Broadcasting Industry;

    Citation:

    Koehn, Nancy F. "Leadership Lessons: Oprah's Journey to 'OWN' Cableland." Huffington Post, The Blog (January 3, 2011). View Details
  32. Prosperity, Real or Imagined

    Citation:

    Koehn, Nancy F. "Prosperity, Real or Imagined." New York Times (January 1, 2011). (Book Review.) View Details
  33. Losing Sight of Lincoln: A Mid-course Resurrection to Save Obama's Presidency

    Keywords: Government and Politics;

    Citation:

    Koehn, Nancy F. "Losing Sight of Lincoln: A Mid-course Resurrection to Save Obama's Presidency." Washington Post, On Leadership Blog (December 8, 2010). View Details
  34. Mapping GM's Decline

    Keywords: Auto Industry;

    Citation:

    Koehn, Nancy F. "Mapping GM's Decline." Washington Post, On Leadership Blog (November 16, 2010). View Details
  35. Working (and Living) the Company Way

    Citation:

    Koehn, Nancy F. "Working (and Living) the Company Way." New York Times (November 6, 2010). (Book Review.) View Details
  36. The Mental Game of Breast Cancer, Part two

    Keywords: Games, Gaming, and Gambling;

    Citation:

    Koehn, Nancy F. "The Mental Game of Breast Cancer, Part two." Huffington Post, The Blog (November 1, 2010). View Details
  37. The Mental Game of Breast Cancer, Part one

    Keywords: Games, Gaming, and Gambling;

    Citation:

    Koehn, Nancy F. "The Mental Game of Breast Cancer, Part one." Huffington Post, The Blog (October 29, 2010). View Details
  38. Zuckerberg's Expensive Lesson

    Keywords: Learning; Web;

    Citation:

    Koehn, Nancy F. "Zuckerberg's Expensive Lesson." Washington Post, On Leadership Blog (October 6, 2010). View Details
  39. The Wealth of an Intellect

    Keywords: Wealth;

    Citation:

    Koehn, Nancy F. "The Wealth of an Intellect." New York Times (October 2, 2010). (Book Review.) View Details
  40. People and Places That Innovate

    Citation:

    Koehn, Nancy F. "People and Places That Innovate." New York Times (September 4, 2010). (Book Review.) View Details
  41. A Call to Fix the Fundamentals

    Citation:

    Koehn, Nancy F. "A Call to Fix the Fundamentals." New York Times (July 31, 2010). (Book Review.) View Details
  42. Beyond Disengagement and Anger

    Citation:

    Koehn, Nancy F. "Beyond Disengagement and Anger." Huffington Post, The Blog (July 1, 2010). View Details
  43. A New Damascus

    Citation:

    Koehn, Nancy F. "A New Damascus." Huffington Post, The Blog (May 24, 2010). View Details
  44. Bono at 50: The Leader We Need

    Keywords: Leadership; Arts;

    Citation:

    Koehn, Nancy F. "Bono at 50: The Leader We Need." Washington Post, On Leadership Blog (May 10, 2010). View Details
  45. Leaders and Fiduciaries

    Keywords: Leadership; Law;

    Citation:

    Koehn, Nancy F. "Leaders and Fiduciaries." Huffington Post (May 3, 2010). View Details
  46. Abraham Lincoln: Never Made of Marble

    Keywords: Government and Politics;

    Citation:

    Koehn, Nancy F. "Abraham Lincoln: Never Made of Marble." Washington Post, On Leadership Blog (April 15, 2010). View Details
  47. Straight Talk: Oprah's Leadership Lessons

    Keywords: Leadership;

    Citation:

    Koehn, Nancy F. "Straight Talk: Oprah's Leadership Lessons." Huffington Post (April 14, 2010). View Details
  48. Reading List: Lincoln's Leadership Lessons

    Keywords: Leadership;

    Citation:

    Koehn, Nancy F. "Reading List: Lincoln's Leadership Lessons." Harvard Business Review Blogs (February 19, 2010). View Details
  49. Fuel for the Journey

    Citation:

    Koehn, Nancy F. "Fuel for the Journey." Washington Post, On Leadership Blog (February 1, 2010). View Details
  50. Rebooting Households: The View from Davos

    Citation:

    Koehn, Nancy F. "Rebooting Households: The View from Davos." Huffington Post, The Blog (January 29, 2010). View Details
  51. Dizzying Fall From Grace

    Citation:

    Koehn, Nancy F. "Dizzying Fall From Grace." Washington Post, On Leadership Blog (January 19, 2010). View Details
  52. A Shirked Responsibility

    Citation:

    Koehn, Nancy F. "A Shirked Responsibility." Washington Post, On Leadership Blog (December 7, 2009). View Details
  53. American Consumption and the New Normal

    Citation:

    Koehn, Nancy F. "American Consumption and the New Normal." Harvard Business Review Blogs (December 2009). View Details
  54. Steve Jobs's Legacy

    Keywords: Computer Industry;

    Citation:

    Koehn, Nancy F. "Steve Jobs's Legacy." Fortune 60, no. 10 (November 23, 2009). View Details
  55. Lehman in Context: A Historical Perspective

    Keywords: History; Perspective;

    Citation:

    Koehn, Nancy F. "Lehman in Context: A Historical Perspective." The Conversation Harvard Business Review Blogs (September 16, 2009). View Details
  56. How to Survive the Storm

    Citation:

    Koehn, Nancy F. "How to Survive the Storm." Fortune.com, Postcards Blog (January 15, 2009). View Details
  57. Interchange: History in the Professional Schools

    Keywords: Education; History;

    Citation:

    Koehn, Nancy F. "Interchange: History in the Professional Schools." Journal of American History 92, no. 2 (September 2005): 553–576. View Details
  58. Chasing Dreams during Troubled Times: Lessons from the Past

    Citation:

    Koehn, Nancy F. "Chasing Dreams during Troubled Times: Lessons from the Past." Boston Globe (January 22, 2002), F5. View Details
  59. Branding Means Connecting

    Keywords: Brands and Branding; Customer Relationship Management;

    Citation:

    Koehn, Nancy F. "Branding Means Connecting." New Business: Entrepreneurial Pursuits at Harvard Business School (summer 2001). View Details
  60. Review of Tupperware: The Promise of Plastic in 1950s America, by Alison J. Clarke

    Keywords: Consumer Products Industry; United States;

    Citation:

    Koehn, Nancy F. "Review of Tupperware: The Promise of Plastic in 1950s America, by Alison J. Clarke." Journal of American History 88, no. 1 (June 2001): 273. View Details
  61. Review of Shelf Space, by Kurtzman and Rifkin

    Citation:

    Koehn, Nancy F. "Review of Shelf Space, by Kurtzman and Rifkin." CNNMoney (June 2001). View Details
  62. An Information Age Led by Business, So Far

    Keywords: Information; Business Ventures;

    Citation:

    Koehn, Nancy F. "An Information Age Led by Business, So Far." New York Times (March 25, 2001). View Details
  63. Building a Powerful Prestige Brand

    Keywords: Brands and Branding;

    Citation:

    Koehn, Nancy F. "Building a Powerful Prestige Brand." HBS Working Knowledge (October 30, 2000). View Details
  64. Henry Heinz and Brand Creation in the Late Nineteenth Century

    Keywords: Brands and Branding; Food and Beverage Industry;

    Citation:

    Koehn, Nancy F. "Henry Heinz and Brand Creation in the Late Nineteenth Century." HBS Working Knowledge (December 7, 1999). View Details
  65. Henry Heinz and Late Nineteenth-Century Brand Creation: Making Markets for Processed Food

    Keywords: Brands and Branding; Markets; Food; History; Consumer Products Industry; United States;

    Citation:

    Koehn, Nancy F. "Henry Heinz and Late Nineteenth-Century Brand Creation: Making Markets for Processed Food." Business History Review 73, no. 3 (autumn 1999): 348–392. View Details
  66. The Wired Society: A Harvard Magazine Roundtable

    Keywords: Higher Education; Media; Society; Technology;

    Citation:

    Koehn, Nancy F. "The Wired Society: A Harvard Magazine Roundtable." Harvard Magazine (May–June 1999), 42–53. View Details
  67. Review of Consuming Power: A Social History of American Energies, by David E. Nye

    Keywords: Society; History; United States;

    Citation:

    Koehn, Nancy F. "Review of Consuming Power: A Social History of American Energies, by David E. Nye." Business History Review 72, no. 3 (autumn 1998): 485–488. View Details
  68. Review of Tobacco in History: The Cultures of Dependence, by Jordan Goodman

    Keywords: Social Issues; Consumer Products Industry;

    Citation:

    Koehn, Nancy F. "Review of Tobacco in History: The Cultures of Dependence, by Jordan Goodman." Journal of Economic History 55 (December 1995): 968–971. View Details
  69. Review of John Jacob Astor: Business and Finance in the Early Republic, by John Denis Haeger

    Keywords: Finance; Business History;

    Citation:

    Koehn, Nancy F. "Review of John Jacob Astor: Business and Finance in the Early Republic, by John Denis Haeger." Business History Review 66 (autumn 1992): 576–578. View Details
  70. Review of Predators and Prizes: American Privateering and Imperial Warfare, 1739-1748, by Carl E. Swanson

    Keywords: War; History; United States;

    Citation:

    Koehn, Nancy F. "Review of Predators and Prizes: American Privateering and Imperial Warfare, 1739-1748, by Carl E. Swanson." Business History Review 66 (summer 1992): 400–402. View Details
  71. Making Choices: Aspects of the History of the Harvard Business School MBA Program

    Keywords: Higher Education; History; Decision Choices and Conditions; Boston;

    Citation:

    Koehn, Nancy F., Thomas R. Piper, V. Kasturi Rangan, and Richard S. Tedlow. "Making Choices: Aspects of the History of the Harvard Business School MBA Program." MBA Leadership and Learning (1992). View Details

Book Chapters

  1. Gates: The Right Place at the Right Time

    Citation:

    Koehn, Nancy F. "Gates: The Right Place at the Right Time." In Creative Capitalism: A Conversation with Bill Gates, Warren Buffett, and Other Economic Leaders, edited by Michael Kinsley and Conor Clark. Simon & Schuster, 2008. View Details
  2. The Fallacy of Perfection: Let a New Image of Yourself Emerge

    Keywords: Identity; Personal Characteristics; Change;

    Citation:

    Koehn, Nancy F. "The Fallacy of Perfection: Let a New Image of Yourself Emerge." In Remember Who You Are: Life Stories That Inspire the Heart and Mind, edited by Daisy Wademan. Boston: Harvard Business School Press, 2004. View Details
  3. Estee Lauder: Self Definition and the Modern Cosmetics Market

    Keywords: Personal Characteristics; Beauty and Cosmetics Industry;

    Citation:

    Koehn, Nancy F. "Estee Lauder: Self Definition and the Modern Cosmetics Market." In Beauty and Business: Commerce, Gender and Culture in Modern America, edited by Philip Scranton. Routledge, 2001. View Details
  4. Consumerism and Consumption

    Keywords: Demand and Consumers;

    Citation:

    Koehn, N. F. "Consumerism and Consumption." In The Encyclopedia of the United States in the Nineteenth Century, edited by Morton Keller. New York: Charles Scribner's Sons, 2000. View Details
  5. Business History

    Keywords: Business History;

    Citation:

    Koehn, N. F., T. K. McCraw, and H. V. Nelles. "Business History." In The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School, 1980-1995, edited by T. K. McCraw and J. L. Cruikshank. Boston: Harvard Business School Press, 1999. View Details
  6. Josiah Wedgwood and the First Industrial Revolution

    Keywords: History; United Kingdom;

    Citation:

    Koehn, N. F. "Josiah Wedgwood and the First Industrial Revolution." In Creating Modern Capitalism: How Entrepreneurs, Companies, and Countries Triumphed in Three Industrial Revolutions, edited by Thomas K. McCraw. Harvard University Press, 1997. View Details
  7. Michael Milken

    Citation:

    Koehn, N. F. "Michael Milken." In Management Past and Present: A Casebook on the History of American Business, edited by Alfred D. Chandler Jr., Thomas K. McCraw, and Richard S. Tedlow. South-Western College Publishing, 1996. View Details
  8. Patricia Ostrander

    Citation:

    Koehn, N. F. "Patricia Ostrander." In Management Past and Present: A Casebook on the History of American Business, edited by Alfred D. Chandler Jr., Thomas K. McCraw, and Richard S. Tedlow. South-Western College Publishing, 1996. View Details
  9. Economic Policy: The Twentieth Century

    Keywords: Policy; Economics;

    Citation:

    Koehn, N. F. "Economic Policy: The Twentieth Century." In The Encyclopedia of the United States Congress. Vol. 2, edited by Donald C. Bacon, Roger H. Davidson, and Morton Keller, 674–681. Simon & Schuster, 1995. View Details
  10. The Economic Recovery Tax Act of 1981

    Keywords: Taxation; Laws and Statutes; United States;

    Citation:

    Koehn, N. F. "The Economic Recovery Tax Act of 1981." In Macroeconomic Decision Making in the World Economy, edited by Michael G Rukstad. Dryden Press, 1989. View Details
  11. The Capital Gains Tax Cut of 1978

    Keywords: Taxation; Laws and Statutes; United States;

    Citation:

    Koehn, N. F. "The Capital Gains Tax Cut of 1978." In Macroeconomic Decision Making in the World Economy, edited by Michael G Rukstad. Dryden Press, 1989. View Details

Working Papers

  1. Michael Dell: Winning on the Demand Side of the Information Revolution

    Citation:

    Koehn, Nancy F. "Michael Dell: Winning on the Demand Side of the Information Revolution." Harvard Business School Working Paper, No. 00-021, September 1999. View Details
  2. Marshall Field, 1834-1906: The Retail Brand as a Customer Experience

    Citation:

    Koehn, Nancy F. "Marshall Field, 1834-1906: The Retail Brand as a Customer Experience." Harvard Business School Working Paper, No. 00-020, September 1999. View Details
  3. Henry Heinz, 1844-1919: Connecting with Customers during Great Economic Change

    Citation:

    Koehn, Nancy F. "Henry Heinz, 1844-1919: Connecting with Customers during Great Economic Change." Harvard Business School Working Paper, No. 00-019, September 1999. View Details
  4. Josiah Wedgwood, 1730-1795: Brand Creation in the First Consumer Society

    Citation:

    Koehn, Nancy F. "Josiah Wedgwood, 1730-1795: Brand Creation in the First Consumer Society." Harvard Business School Working Paper, No. 00-018, September 1999. View Details

Cases and Teaching Materials

  1. Starbucks Coffee Company: Transformation

    Keywords: general management; Corporate Change and Sustainability; leadership; turnaround; Howard Schultz; leading change; Starbucks; Change; Decision Making; Entrepreneurship; Ethics; Growth and Development; Innovation and Invention; Leadership; Management; Organizations; Risk and Uncertainty; Strategy; Value; Retail Industry; Service Industry; North and Central America; Asia; Europe; South America;

    Citation:

    Koehn, Nancy F. "Starbucks Coffee Company: Transformation." Harvard Business School Teaching Note 314-143, June 2014. View Details
  2. Starbucks Coffee Company: Transformation and Renewal

    Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near-collapse, by both executing a deep, comprehensive return to its core values and, at the same time, investing in a range of new products, customer experiences and organizational capabilities designed to make the company fit for enduring success in a turbulent global economy. Set against the backdrop of the Great Recession, the case also considers the impact of unprecedented important shifts in consumer spending and confidence as well as new competitive forces on Starbucks' transformation. The case concludes by examining Schultz's own leadership journey, the lessons he learned personally during Starbucks transformation, and how he is using these lessons—within Starbucks and on the national stage—to redefine the roles and responsibilities of a public corporation in the 21st century.

    Based on extensive interviews conducted with Schultz and other Starbucks executives conducted from 2011 to 2014, the case offers a range of vital lessons on leadership, organizational transformation, restructuring, strategy, innovation, entrepreneurial vision, and customer service.

    Keywords: Howard Schultz; Starbucks; transformation; turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Food and Beverage Industry; Retail Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America;

    Citation:

    Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014. View Details
  3. Gary Hirshberg and Stonyfield Farm

    Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. A former environmental activist, Hirshberg built Stonyfield Farm, (an organic yogurt maker based in New Hampshire), up from a seven cow-operation into a business that in 2010 had $360 million in annual revenues. The narrative pays particular attention to the early, turbulent years of the yogurt company and the excitement and uncertainty of entrepreneurial life.

    The case also details the innovative marketing the company created to expand its customer base, the means it devised to cultivate and maintain customer loyalty, and the strategies it employed to penetrate the highly competitive yogurt and dairy categories nationwide. Throughout, readers will encounter the challenges that Hirshberg, his colleagues and his family confronted as they (all) worked to create a business with a firm commitment to both sustainability and high quality—a commitment rooted in Hirshberg's dedication to spreading the "gospel" of organic production to consumers.

    Keywords: development stage enterprises; entrepreneurs; experimentation; leadership; management by objective; technology; values; Leadership; Entrepreneurship; Agriculture and Agribusiness Industry; United States;

    Citation:

    Koehn, Nancy F., and Nora N. Khan. "Gary Hirshberg and Stonyfield Farm." Harvard Business School Teaching Note 314-019, September 2013. View Details
  4. Bono and U2 (TN)

    Teaching Note for 809148.

    Keywords: Growth and Development Strategy; Organizational Change and Adaptation; Transformation; Technology; Business Model; Arts; Entrepreneurship; Leadership; Music Industry;

    Citation:

    Koehn, Nancy F., Nora N. Khan, and Elizabeth Legris. "Bono and U2 (TN)." Harvard Business School Teaching Note 811-091, March 2011. (Revised December 2012.) View Details
  5. Gary Hirshberg and Stonyfield Farm

    Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental activist, Hirshberg built Stonyfield Farm (an organic yogurt maker based in New Hampshire) up from a seven-cow operation into a business that in 2010 had $360 million in annual revenues. The narrative pays particular attention to the early, turbulent years of the yogurt company and the excitement and uncertainty of entrepreneurial life. The case also details the supple, innovative marketing the company created to expand its customer base, the means it devised to cultivate and maintain customer loyalty, and the strategies it employed to penetrate the highly competitive yogurt and dairy categories nationwide. Throughout, readers will encounter the challenges that Hirshberg, his colleagues, and his family confronted as they all worked to create a business with a firm commitment to both sustainability and high quality—a commitment rooted in Hirshberg's dedication to spreading the "gospel" of organic production to consumers.

    Keywords: entrepreneurship; entrepreneurs; values; development stage enterprises; innovation; management by objective; experimentation; emerging technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire;

    Citation:

    Koehn, Nancy F., Nora N. Khan, and Elizabeth W. Legris. "Gary Hirshberg and Stonyfield Farm." Harvard Business School Case 312-122, March 2012. (Revised October 2012.) View Details
  6. Bono and U2

    This case traces the 30-year development of the rock band U2 and the development of its four members as artists, business leaders, and humanitarians (with particular attention paid to lead singer Bono's global humanitarian work). The case examines the beginnings of the band among four school friends and follows the development of the enterprise as a business and as a powerful social and cultural force in its own right. It also investigates the individual journeys of the band members during moments of great success and significant challenges. The case pays particular attention to the four men's evolving identities as musical artists and to the tradeoffs that have accompanied their fame and larger social commitments. The case takes up the evolution of the global music industry in the face of rapid technological and organizational change, examining how U2 and colleagues navigated such change, built a very powerful brand, and created a successful business model. The final part of the case traces lead singer Bono's involvement in political and humanitarian causes and the potential power of such a model as a framework for artistry, entrepreneurship, and effective leadership in the 21st century.

    Keywords: Arts; Business Model; Social Entrepreneurship; Globalized Markets and Industries; Leadership; Brands and Branding; Personal Development and Career; Social Enterprise; Music Industry;

    Citation:

    Koehn, Nancy F., Katherine Miller, and Rachel Wilcox. "Bono and U2." Harvard Business School Case 809-148, April 2009. (Revised April 2012.) View Details
  7. John D. Rockefeller and the Creation of Standard Oil

    Reconstructs the entrepreneurial journey of John D. Rockefeller, founder of Standard Oil and one of the most famous business figures in history. Traces his early career as a retailer in Cleveland through his decision to enter the oil industry in the early 1860s to his creation of Standard Oil. Pays particular attention to the critical decades of the 1870s and 1880s when Standard Oil and the larger oil business were growing at white-hot speed. Told through the words of both scholars and first-hand participants, examines Rockefeller's (controversial) strategy for securing and maintaining Standard Oil's market dominance, his organizational innovations within the company, and his responses to a myriad of competitive threats. Also, provides a close look at Rockefeller's life outside his office, including his role as a husband and father. Closes with a contemporary analysis of the ethics of Rockefeller's actions.

    Keywords: Entrepreneurship; Ethics; Business History; Innovation and Invention; Growth and Development Strategy; Personal Development and Career; Competitive Strategy; Energy Industry;

    Citation:

    Koehn, Nancy F., and Katherine Miller. "John D. Rockefeller and the Creation of Standard Oil." Harvard Business School Compilation 807-110, February 2007. (Revised March 2012.) View Details
  8. Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist

    Madam C. J. Walker, who has been credited as the first self-made African-American woman millionaire, created a hair-care empire after years spent as a laundress in St. Louis, Missouri. Decades before the Civil Rights movement, her company gave employment to thousands of African-American women and marketed its products around the world. Madam Walker was active in the social and political causes of her day, and used her position as a successful entrepreneur to promote philanthropy and self-advancement in the African-American community.

    Keywords: Leadership; Business History; Race Characteristics; Corporate Social Responsibility and Impact; Entrepreneurship; Personal Development and Career; Gender Characteristics; Giving and Philanthropy; Saint Louis;

    Citation:

    Koehn, Nancy F., Anne Dwojeski, William Grundy, Erica Helms, and Katherine Miller. "Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist." Harvard Business School Case 807-145, March 2007. (Revised April 2011.) View Details
  9. Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance

    Provides an opportunity to examine leadership and entrepreneurship in the context of Ernest Shackleton's 1914 Antarctic expedition, a compelling story of crisis, survival, and triumph. Summarizes Shackleton's career as an officer in the British Merchant Marine, his work on several prominent Antarctic missions, and the competitive nature of polar exploration in the late 19th and early 20th centuries. Also examines Shackleton's planning and advance management of what he hoped would be the first-ever trek across the Antarctic continent. Details the events of this epic voyage aboard the Endurance. Readers have the opportunity to examine how, after the vessel became trapped in ice and the crew abandoned ship, the commander shifted his objectives and responsibilities from completing an historic march to ensuring the survival of all 28 expedition members. Considers Shackleton's efforts to maintain his team's morale, loyalty, and commitment in the face of extraordinary mental and physical trials during almost two years in the Antarctic.

    Keywords: Entrepreneurship; History; Leadership; Crisis Management; Management Practices and Processes; Groups and Teams; Behavior; Antarctica;

    Citation:

    Koehn, Nancy F., Erica Helms, and Philip Mead. "Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance." Harvard Business School Case 803-127, April 2003. (Revised December 2010.) View Details
  10. Oprah Winfrey

    The case explores the entrepreneurial journey of Oprah Winfrey, examining how she built an audience for one of the most successful television shows in history; how she created the company, Harpo Productions, that produces that show as well as other media offerings; how she leads and manages her organization; and how she has chosen to use the authority and other fruits of success to make a significant social as well as business contribution. The case uses interviews with Winfrey and her team to analyze how the business model and strategy of the company has changed-in the context of a dynamic marketplace, rapid technological innovation, and Winfrey's own evolving conception of her purpose and path.

    Keywords: Business Model; Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Personal Development and Career; Strategy; Media and Broadcasting Industry; United States;

    Citation:

    Koehn, Nancy F., Erica Helms, Katherine Miller, and Rachel Wilcox. "Oprah Winfrey." Harvard Business School Case 809-068, April 2009. (Revised May 2009.) View Details
  11. A Defining Moment: The Financial Crisis of 2008 and Its Broader Impact

    Keywords: Financial History; Financial Crisis; Economic History;

    Citation:

    Koehn, Nancy F., and Rachel Wilcox. "A Defining Moment: The Financial Crisis of 2008 and Its Broader Impact." Harvard Business School Compilation 809-145, April 2009. View Details
  12. Starbucks Coffee Company in the 21st Century

    The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most powerful brands and forging a new business model based on industry disrepair and responsible global citizenship. In 2008, Starbucks leadership faces a range of issues-inside and out of the company-related to that success. This case examines these issues in the context of a changing economy, increased competition, evolving consumer priorities, and the organization's place on the larger global stage.

    Keywords: Business Model; Economy; Growth Management; Brands and Branding; Corporate Social Responsibility and Impact; Competition;

    Citation:

    Koehn, Nancy F., Marya Lisl Hill-Popper Besharov, and Katherine Miller. "Starbucks Coffee Company in the 21st Century." Harvard Business School Case 808-019, June 2008. View Details
  13. Candy Land: The Utopian Vision of Milton Hershey

    Explores the life, work, and achievements of Milton S. Hershey. Analyzes his entrepreneurial achievements, including the creation of the Hershey bar, the founding of the business, and the development of the mass market for chocolate. Also investigates the broader contributions that Milton Hershey made to a sustainable, mutually beneficial social contract between business and community.

    Keywords: Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Creativity;

    Citation:

    Koehn, Nancy F., and Erica Helms. "Candy Land: The Utopian Vision of Milton Hershey." Harvard Business School Case 805-066, April 2005. (Revised October 2007.) View Details
  14. Oprah Winfrey (TN)

    Keywords: Media and Broadcasting Industry; Entertainment and Recreation Industry;

    Citation:

    Koehn, Nancy F., Marya Besharov, Katherine Miller, and Nora Khan. "Oprah Winfrey (TN)." Harvard Business School Teaching Note 808-018, August 2007. (Revised February 2013.) View Details
  15. Abraham Lincoln and the Civil War

    Analyzes Abraham Lincoln's leadership during America's greatest crisis, the 1861-1865 Civil War. Using Lincoln's own words, the case traces the development of the 16th president's leadership philosophy, ethics, and skills in the years leading up to war.

    Keywords: Political History; War; Leadership Style; Moral Sensibility; United States;

    Citation:

    Koehn, Nancy F. "Abraham Lincoln and the Civil War." Harvard Business School Compilation 805-115, March 2005. (Revised May 2007.) View Details
  16. John Mackey and Whole Foods Market

    Traces the history of organic agriculture from its pre-industrial roots to the present day, and examines the growth of Whole Foods Market in the context of the broader growth of the organic industry. Also investigates John Mackey's role as a founder and leader of the largest natural-foods retailer in the world.

    Keywords: Leadership; Food; Entrepreneurship; Agribusiness; Retail Industry; Agriculture and Agribusiness Industry; Food and Beverage Industry;

    Citation:

    Koehn, Nancy F., and Katherine Miller. "John Mackey and Whole Foods Market." Harvard Business School Case 807-111, April 2007. (Revised May 2007.) View Details
  17. Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance (TN)

    Teaching Note to 803127.

    Keywords: Leadership Style; Entrepreneurship; Personal Development and Career; Moral Sensibility; Groups and Teams; Managerial Roles; Crisis Management; Goals and Objectives; Antarctica;

    Citation:

    Koehn, Nancy F. "Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance (TN)." Harvard Business School Teaching Note 807-014, January 2007. View Details
  18. Bumble and bumble: Building a Successful Business in Beauty and Fashion

    Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry. Focuses on the development of the Bumble brand, its strategic importance in the market for premium hair-care products, and its cultural significance within the company. Also, takes up the acquisition of Bumble and bumble by the Estee Lauder Companies and the implications of this ownership structure for organizational priorities and performance.

    Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Fashion Industry;

    Citation:

    Koehn, Nancy F., and Erica Helms. "Bumble and bumble: Building a Successful Business in Beauty and Fashion." Harvard Business School Case 806-084, February 2006. View Details
  19. Howard Schultz and Starbucks Coffee Company

    Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments and responsive customer service--and, especially, the creation of a strong brand. Also devotes considerable attention to how Schultz built the Starbucks organization, examining the consistent emphasis that he and his colleagues placed on the company's relationship with its employees, how Schultz financed Starbucks' early expansion, how vertical integration ensured quality control, and how--strategically and operationally--the company managed its phenomenal domestic and international growth after 1993.

    Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry;

    Citation:

    Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.) View Details
  20. Money and Banking in America (TN)

    Teaching Note to (9-805-088).

    Keywords: United States;

    Citation:

    Koehn, Nancy F., and Stephen A. Mihm. "Money and Banking in America (TN)." Harvard Business School Teaching Note 805-089, December 2004. View Details
  21. Money and Banking in America

    Provides a concise overview of the critical role that money and the nation's banking system have played in the development of the U.S. economy. Tells the story of money and banking in the United States, from the earliest settlements in the colonial era through the 20th century. Focuses in particular on the importance of paper money in the colonial era, the central role that banks played in issuing and regulating the money supply in the 19th century, and the transition to a national money supply in the years after the Civil War.

    Keywords: History; Money; Banks and Banking; United States;

    Citation:

    Koehn, Nancy F., and Stephen A. Mihm. "Money and Banking in America." Harvard Business School Video Case 805-088, December 2004. View Details
  22. Michael Dell: Winning on the Demand Side of the Information Revolution

    Keywords: Entrepreneurship; Leadership; Innovation and Invention; Computer Industry;

    Citation:

    Koehn, Nancy F. "Michael Dell: Winning on the Demand Side of the Information Revolution." Harvard Business School Case 801-363, February 2001. (Revised January 2004.) View Details
  23. Marshall Field and the Rise of the Department Store

    Analyzes Marshall Field's efforts to develop a market for mass retailing in late 19th-century Chicago. Examines Chicago's expansion in the 1860s and, within this context, how Field struck out on his own to, build a wholesale and retail business. Concentrates on the efforts of Field and his partner Levi Leiter to build a large regional and, later, a national market for their distribution business and the significant financial, managerial, and strategic challenges they faced. This case analyzes how Field and his partners built a strong, meaningful brand for the company.

    Keywords: Fluctuation; Industry Growth; Corporate Strategy; Entrepreneurship; Brands and Branding; Society; Distribution Industry; Retail Industry; Chicago;

    Citation:

    Koehn, Nancy F. "Marshall Field and the Rise of the Department Store." Harvard Business School Case 801-349, February 2001. (Revised December 2002.) View Details
  24. Entrepreneurial History: A Conceptual Overview

    Analyzes HBS cases on five entrepreneurs and the companies they built: Josiah Wedgwood, Henry Heinz, Marshall Field, Howard Schultz of Starbucks, and Michael Dell. These five cases and their accompanying teaching notes comprise a course module on entrepreneurial history that is intended for business school faculty teaching entrepreneurship, business history, brand marketing, or general management. Investigates five individuals in different industries, all trying to make new markets for their products during moments of great technological, managerial, demographic, and perceptual transitions. Acting within a particular historical context, each of the five people succeeded in creating mass demand for new products by earning consumers' trust and loyalty. To accomplish this objective, each also built a best-of-class organization capable not only of meeting customers' needs profitably at a specific moment, but of continually anticipating and responding to these preferences as they developed and the broader environment changed.

    Keywords: Transition; Demand and Consumers; Competition; Business History; Entrepreneurship; Customer Focus and Relationships; Business Strategy; Society;

    Citation:

    Koehn, Nancy F. "Entrepreneurial History: A Conceptual Overview." Harvard Business School Background Note 801-368, February 2001. (Revised October 2002.) View Details
  25. Michael Dell: Winning on the Demand Side of the Information Revolution TN

    Teaching Note for (801-363).

    Keywords: Demand and Consumers; Information;

    Citation:

    Koehn, Nancy F. "Michael Dell: Winning on the Demand Side of the Information Revolution TN." Harvard Business School Teaching Note 801-378, February 2001. (Revised October 2002.) View Details
  26. Henry Heinz: Making Markets for Processed Foods TN

    Teaching Note for (9-801-289).

    Keywords: Food and Beverage Industry; United States;

    Citation:

    Koehn, Nancy F. "Henry Heinz: Making Markets for Processed Foods TN." Harvard Business School Teaching Note 801-376, February 2001. (Revised October 2002.) View Details
  27. Marshall Field and the Rise of the Department Store TN

    Teaching Note for (9-801-349).

    Keywords: Distribution Industry; Retail Industry; Chicago;

    Citation:

    Koehn, Nancy F., and William Grundy. "Marshall Field and the Rise of the Department Store TN." Harvard Business School Teaching Note 801-377, February 2001. (Revised September 2002.) View Details
  28. Howard Schultz and Starbucks Coffee Company (TN)

    Teaching Note for (9-801-361).

    Keywords: Food; Food and Beverage Industry;

    Citation:

    Koehn, Nancy F., and William Grundy. "Howard Schultz and Starbucks Coffee Company (TN)." Harvard Business School Teaching Note 801-374, February 2001. (Revised September 2002.) View Details
  29. Estee Lauder and the Market for Prestige Cosmetics TN

    Teaching Note for (4-801-362).

    Keywords: Beauty and Cosmetics Industry; United States;

    Citation:

    Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics TN." Harvard Business School Teaching Note 801-370, February 2001. (Revised September 2002.) View Details
  30. Estee Lauder and the Market for Prestige Cosmetics

    Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular attention to the period after World War II, when widespread socioeconomic shifts were altering women's possibilities--perceptual and material. For Lauder, such shifts presented important business opportunities. Invites students to analyze how the entrepreneur exploited these opportunities by building quality products, a powerful brand, and a best-of-brand organization. Closes with a discussion of the other brands that Lauder and her colleagues created, those that it acquired in the 1990s, and the importance of specific organizational capabilities in sustaining market leadership in the global, intensely competitive market for prestige beauty products.

    Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States;

    Citation:

    Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics." Harvard Business School Case 801-362, February 2001. (Revised February 2002.) View Details
  31. Henry Heinz: Making Markets for Processed Foods

    Outlines many of the supply-side innovations, such as improved transportation, communication, and technological developments, that greatly expanded the productive capacity of the United States in the late 19th century. Explores a range of demand-side shifts, including rising incomes, population growth, and urbanization, that changed consumers' wants and needs. These developments, taken together with those on the supply side, altered the nature of the American economy, ushering in widespread industrialization, markets of unprecedented size, and consumption on an entirely new scale. Investigates how, within this context, H.J. Heinz created a successful food-processing business in the last three decades of the 19th century.

    Keywords: Demand and Consumers; Competitive Advantage; Corporate Strategy; Entrepreneurship; Supply and Industry; Innovation and Invention; Food and Beverage Industry; United States;

    Citation:

    Koehn, Nancy F. "Henry Heinz: Making Markets for Processed Foods." Harvard Business School Case 801-289, February 2001. (Revised August 2001.) View Details
  32. Josiah Wedgwood and the First Industrial Revolution TN

    Teaching Note for (1-796-079).

    Citation:

    Koehn, Nancy F. "Josiah Wedgwood and the First Industrial Revolution TN." Harvard Business School Teaching Note 796-157, April 1996. (Revised January 1998.) View Details
  33. Economic Gains from Trade: Comparative Advantage

    How nations trade and whether they benefit from it are two of the oldest and most important questions in political economy. In the 170 years since David Ricardo formally developed the theory of comparative advantage, it has become one of the principles most widely accepted among professional economists. Despite this wide acceptance in the professional community, the basics of international trade are still poorly understood by many policy makers and casual commentators. This note introduces the theory of comparative advantage. It is divided into four sections. The first presents a short history of the concepts behind comparative advantage. The second develops a simple model with several examples to demonstrate the gains that result from trade between nations. The third briefly covers several extensions of the simple model. Finally, two traditional objections to free trade are reviewed. A rewritten version of an earlier note.

    Keywords: Business Model; Microeconomics; Trade; Cost Management; Business and Government Relations;

    Citation:

    Kennedy, Robert E., and Nancy F. Koehn. "Economic Gains from Trade: Comparative Advantage." Harvard Business School Background Note 796-183, June 1996. (Revised November 1996.) View Details
  34. Williams-Sonoma, Inc.--1990

    Howard Lester, chairman and CEO, has just completed a second offering of common stock in Williams-Sonoma, Inc. ($218.2 million 1989 sales). Having targeted $500 million in retail sales, Lester's challenge is to: 1) prioritize growth investments in five existing catalog and store retailing concepts, and 2) align corporate retailing strategy with internal structure and consumer demand. The case presents historical data on the company, its industry, and competitors to support analysis.

    Keywords: Corporate Strategy; Alignment; Customer Value and Value Chain; Competitive Strategy; Retail Industry;

    Citation:

    Koehn, Nancy F., and Michael Dearing. "Williams-Sonoma, Inc.--1990." Harvard Business School Case 797-019, July 1996. View Details
  35. Shopping Alternatives, Inc.: Home Shopping in the Information Revolution

    Keywords: Consumer Products Industry;

    Citation:

    Burke, Raymond R., Nancy F. Koehn, and Geoffrey Verter. "Shopping Alternatives, Inc.: Home Shopping in the Information Revolution." Harvard Business School Case 796-132, April 1996. (Revised April 1996.) View Details
  36. Patricia Ostrander

    Analyzes the career of former money manager Patricia Ostrander. Focuses on Ostrander's purchase of stock warrants issued in connection with the 1985 leveraged buyout of Storer Communications and on her later indictment and conviction for accepting unlawful compensation. At the broadest level, the case examines the financial, economic, legal, and moral consequences of capital market activities in the 1980s.

    Keywords: Leveraged Buyouts; Ethics; Capital Markets; Managerial Roles; Outcome or Result; United States;

    Citation:

    Koehn, Nancy F., Donald J. Edwards, and Antonio F. Weiss. "Patricia Ostrander." Harvard Business School Case 795-016, October 1994. (Revised April 1996.) View Details
  37. Michael Milken TN

    Teaching Note for (1-793-057).

    Keywords: United States;

    Citation:

    Koehn, Nancy F. "Michael Milken TN." Harvard Business School Teaching Note 795-175, June 1995. (Revised April 1996.) View Details
  38. Patricia Ostrander TN

    Teaching Note for (9-795-016).

    Keywords: United States;

    Citation:

    Koehn, Nancy F. "Patricia Ostrander TN." Harvard Business School Teaching Note 796-001, July 1995. (Revised April 1996.) View Details
  39. World Sugar Industry and Tate & Lyle

    Keywords: Consumer Products Industry;

    Citation:

    Koehn, Nancy F. "World Sugar Industry and Tate & Lyle." Harvard Business School Case 794-119, April 1994. (Revised April 1996.) View Details
  40. World Sugar Industry and Tate & Lyle TN, The

    Citation:

    Koehn, Nancy F. "World Sugar Industry and Tate & Lyle TN, The." Harvard Business School Teaching Note 795-042, October 1994. (Revised April 1996.) View Details
  41. Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry

    Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet industry pose for Ciba Consumer Pharmaceuticals as part of a large public corporation. Within this context, the case is intended to introduce students to the $33 billion diet industry and to elucidate some of the economic, cultural, and psychological factors that help shape the market for diet products, low-fat and health entrees, and a wide variety of foods in prosperous economies.

    Keywords: Product Marketing; Market Design; Industry Structures; Public Ownership; Problems and Challenges; Opportunities; Food and Beverage Industry; Pharmaceutical Industry; United States;

    Citation:

    Koehn, Nancy F., and Rebecca Voorheis. "Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry." Harvard Business School Case 795-043, December 1994. (Revised March 1996.) View Details
  42. U.S. Economic Performance--1960-93

    Keywords: Performance; Economy; United States;

    Citation:

    Koehn, Nancy F. "U.S. Economic Performance--1960-93." Harvard Business School Case 793-045, November 1992. (Revised October 1994.) View Details
  43. Economic Recovery Tax Act of 1981

    Keywords: Taxation; Economic Growth; Laws and Statutes; United States;

    Citation:

    Rukstad, Michael G., and Nancy F. Koehn. "Economic Recovery Tax Act of 1981." Harvard Business School Case 386-038, August 1985. View Details
  44. Capital Gains Tax Cut of 1978

    Keywords: Taxation; United States;

    Citation:

    Rukstad, Michael G., and Nancy F. Koehn. "Capital Gains Tax Cut of 1978." Harvard Business School Case 386-060, August 1985. View Details

Other Publications and Materials

  1. Great Men, Great Pay? Why CEO Compensation Is Sky High

    Keywords: general management; leadership; Leadership; Management; Organizations;

    Citation:

    Koehn, Nancy F. "Great Men, Great Pay? Why CEO Compensation Is Sky High." Opinions. Washington Post (June 12, 2014). View Details
  2. Today's Neighborhood Drugstore Is Tomorrow's Neighborhood Health Care Company

    Citation:

    Koehn, Nancy F. "Today's Neighborhood Drugstore Is Tomorrow's Neighborhood Health Care Company." Leadership Forum (February 20, 2014). View Details
  3. Racing to Win: Leadership Lessons from the Conquest of the South Pole

    Citation:

    Koehn, Nancy F. "Racing to Win: Leadership Lessons from the Conquest of the South Pole." Leadership Forum (January 08, 2014). View Details
  4. Lincoln's School of Management

    Citation:

    Koehn, Nancy F. "Lincoln's School of Management." Business Day. Washington Post (January 26, 2013). View Details
  5. Feed and Water the Leaders

    Citation:

    Koehn, Nancy F. "Feed and Water the Leaders." Leadership Forum (December 14, 2012). View Details
  6. Breaking Out of the Davos Bubble

    Citation:

    Koehn, Nancy F. "Breaking Out of the Davos Bubble." Leadership Forum (February 27, 2013). View Details
  7. Making Mentoring Count

    Citation:

    Koehn, Nancy F. "Making Mentoring Count." Leadership Forum (April 21, 2013). View Details
  8. Why Brand Matters in Health Care

    Citation:

    Koehn, Nancy F. "Why Brand Matters in Health Care." Leadership Forum (June 6, 2013). View Details
  9. A 4-Step Guide to Assessing and Strengthening Your Institution's Brand

    Citation:

    Koehn, Nancy F. "A 4-Step Guide to Assessing and Strengthening Your Institution's Brand." Leadership Forum (July 3, 2013). View Details
  10. Leading Productive Meetings: 8 Rules of the Road

    Citation:

    Koehn, Nancy F. "Leading Productive Meetings: 8 Rules of the Road." Leadership Forum (September 19, 2013). View Details
  11. Racing to Win: How Two Antarctic Adventurers Led Very Different Expeditions

    Citation:

    Koehn, Nancy. "Racing to Win: How Two Antarctic Adventurers Led Very Different Expeditions." Leadership Forum (January 7, 2014). View Details
  12. Leading Change: Two Stories, Four Lessons

    Citation:

    Koehn, Nancy F. "Leading Change: Two Stories, Four Lessons." Leadership Forum (July 18, 2012). View Details
  13. A Summer to Thrive

    Citation:

    Koehn, Nancy F. "A Summer to Thrive." Leadership Forum (August 15, 2012). View Details
  14. Stop Sleeping With Your Smartphone!

    Citation:

    Koehn, Nancy F. "Stop Sleeping With Your Smartphone!" Leadership Forum (September 17, 2012). View Details
  15. How Do You Show Up?

    Citation:

    Koehn, Nancy F. "How Do You Show Up?" Leadership Forum (October 19, 2012). View Details
  16. Marriages Fail, but There'll Always be Wedding Dresses

    Citation:

    "Marriages Fail, but There'll Always be Wedding Dresses." Marketplace, American Public Media, August 9, 2012. View Details
  17. Historically Speaking: A Roundtable at HBS

    Keywords: History;

    Citation:

    Chandler, Alfred D., Jr., Nancy F. Koehn, Debora Spar, and R. S. Tedlow. "Historically Speaking: A Roundtable at HBS." HBS Working Knowledge, 2003. View Details

Media Appearances

  1. Racing to Win: The Conquest of the South Pole

    Citation:

    Koehn, Nancy F. "Racing to Win: The Conquest of the South Pole." Huffington Post, The Blog (January 10, 2014). View Details
  2. Lincoln's School of Management

    Citation:

    Koehn, Nancy F. "Lincoln's School of Management." Business Day. New York Times (January 26, 2013). View Details
  3. The Road to America Leads Through Gettysburg

    Keywords: American History; leadership; Abraham Lincoln; American Civil War; Leadership; United States;

    Citation:

    Koehn, Nancy F. "The Road to America Leads Through Gettysburg." Washington Post, On Leadership Blog (November 19, 2013). View Details
  4. From Calm Leadership, Lasting Change

    Citation:

    Koehn, Nancy F. "From Calm Leadership, Lasting Change." New York Times (October 28, 2012). View Details
  5. For Obama, Where Has Lincoln Gone?

    Citation:

    Koehn, Nancy F. "For Obama, Where Has Lincoln Gone?" Washington Post (November 9, 2012). View Details