Marco Iansiti

David Sarnoff Professor of Business Administration
Unit Head, Technology and Operations Management

Marco Iansiti, David Sarnoff Professor of Business Administration, heads the Technology and Operations Management Unit and the Digital Initiative at HBS.

Professor Iansiti is an expert on digital innovation and transformation, with a special focus on strategy, business models, and new product development in high technology industries. His research studied innovation and operations in both firms and firm networks. He examined the strategy, business models, and innovation processes of a variety of organizations including Microsoft, Facebook, IBM, Hewlett Packard, Wal*Mart, AT&T, Dell, Amazon, and Google, among many others. He is the author or coauthor of more than 100 articles, papers, book chapters, cases, and notes, including "The Ecology of Strategy" (with R. Levien) and "Digital Ubiquity" (with K. Lakhani) which were published in the Harvard Business Review. His second book The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability (also with R. Levien), published in August 2004 by HBS Press, was selected as one of the 10 best business books of the year by Strategy and Business. His latest book One Strategy: Organization, Planning, and Decision Making (Wiley Press, 2010) was written with Steven Sinofsky.

Professor Iansiti taught extensively in both Executive Education and MBA programs and is the creator of several courses, including "Managing Product Development," "Starting New Ventures" (with HBS Professor Myra Hart), "Digital Innovation and Transformation" (with Professor Karim Lakhani), and "Competing with Business Analytics and Big Data."

Professor Iansiti advises a variety of Fortune 500 companies with a focus on digital strategies and transformation. Iansiti is the Chairman of the board of directors of Keystone Strategy Inc., a consulting firm he co-founded. Iansiti was also an original co-founder and member of the board of Model N Inc. (NASDAQ: MODN). Iansiti currently also serves on the boards of AltX, Module Q, and Decibel. AltX is a data platform and marketplace for alternative investments; ModuleQ is a Personal Resource Management application, and Decibel is a stealth mode start-up in the sports space.

  1. Technology and Operations Strategy

    by Marco Iansiti

    Marco Iansiti studies the evolving nature of strategy, innovation and operations in the modern enterprise. Over the past 20 years, he has researched the processes for technology adoption, development, and integration in hundreds of firms across a wide variety of industrial sectors. Additionally, he has studied the evolution of operating and innovation networks, also known as business ecosystems.  His latest research is on the interaction between strategy and execution, focusing on the drivers of strategic integrity.