David Sarnoff Professor of Business Administration
Unit Head, Technology and Operations Management
Marco Iansiti, David Sarnoff Professor of Business Administration, heads the Technology and Operations Management Unit and the Digital Initiative at HBS.
Professor Iansiti is an expert on digital innovation and transformation, with a special focus on strategy, business models, and new product development in high technology industries. His research studied innovation and operations in both firms and firm networks. He examined the strategy, business models, and innovation processes of a variety of organizations including Microsoft, Facebook, IBM, Hewlett Packard, Wal*Mart, AT&T, Dell, Amazon, and Google, among many others. He is the author or coauthor of more than 100 articles, papers, book chapters, cases, and notes, including "The Ecology of Strategy" (with R. Levien) and "Digital Ubiquity" (with K. Lakhani) which were published in the Harvard Business Review. His second book The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability (also with R. Levien), published in August 2004 by HBS Press, was selected as one of the 10 best business books of the year by Strategy and Business. His latest book One Strategy: Organization, Planning, and Decision Making (Wiley Press, 2010) was written with Steven Sinofsky.
Professor Iansiti taught extensively in both Executive Education and MBA programs and is the creator of several courses, including "Managing Product Development", "Starting New Ventures" (with HBS Professor Myra Hart), "Digital Innovation and Transformation" (with Professor Karim Lakhani), and "Competing with Business Analytics and Big Data".
Professor Iansiti advises a variety of Fortune 500 companies as well as many "new economy" start-ups (e.g., Facebook, Yahoo!, Microsoft, etc...). Iansiti is a member of the board of directors of Keystone Strategy Inc., a consulting firm he co-founded. Iansiti was also an original co-founder and member of the board of Model N Inc. (NASDAQ: MODN). Iansiti also currently serves on the board of AtX, a data platform and marketplace for alternative investments.
One Strategy: Organization, Planning, and Decision Making
Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy.
Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes how you can drive innovation by connecting the potential of strategic opportunities to the impact of operational execution.
- Lessons from the unique combination of real-world experience managing a large scale organization with academic research in strategy and innovation
- Reveals what it takes to align a complex organization around one strategy, manage its execution, and reach for "strategic integrity"
- Written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-a combined forty years of management and research experience
- A unique perspective on strategy development, alignment, and execution
Drawn from Sinofsky's internal Microsoft blog where he communicated some of the management processes the team put to work while developing a 4,000 person, multi-year project-Microsoft Windows 7-One Strategy shares the hard-won insights you can use to successfully make the leap from strategy to execution.