David Sarnoff Professor of Business Administration
Unit Head, Technology and Operations Management
Marco Iansiti, David Sarnoff Professor of Business Administration, is a faculty member in the Technology and Operations Management Unit. He has taught a variety of Executive Education and MBA courses on innovation, entrepreneurship, and operations, and is the creator of two HBS courses: "Managing Product Development" and "Starting New Ventures" (with HBS Professor Myra Hart).
Professor Iansiti is an expert on technology and operations strategy and the management of innovation. His research has focused on technological innovation, product development, entrepreneurship, and operations-specifically the drivers of productivity, flexibility, and adaptation in organizations. His latest research studies innovation and operations in networks of organizations, examining the strategy and innovation processes of key organizations including Microsoft, IBM, Hewlett Packard, Wal*Mart, AT&T and Dell, among many others. He is the author or coauthor of more than 50 articles, papers, book chapters, cases, and notes, including "The Ecology of Strategy" (with R. Levien), which was published in the Harvard Business Review, in March 2004. His second book The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability (also with R. Levien), published in August 2004 by HBS Press, was selected as one of the 10 best business books of the year by Strategy and Business. His latest book One Strategy: Organization, Planning, and Decision Making (Wiley Press, 2010) was written with Steven Sinofsky, President of the Windows and Windows Live division at Microsoft. Professor Iansiti has advised a variety of Fortune 500 firms and is a member of the board of directors of Keystone Strategy Inc., a consulting firm he co-founded and of Eurizon Financial Group, a European Asset Financial Services Firm with more than $300 billion in assets under management.
One Strategy: Organization, Planning, and Decision Making
Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy.
Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes how you can drive innovation by connecting the potential of strategic opportunities to the impact of operational execution.
- Lessons from the unique combination of real-world experience managing a large scale organization with academic research in strategy and innovation
- Reveals what it takes to align a complex organization around one strategy, manage its execution, and reach for "strategic integrity"
- Written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-a combined forty years of management and research experience
- A unique perspective on strategy development, alignment, and execution
Drawn from Sinofsky's internal Microsoft blog where he communicated some of the management processes the team put to work while developing a 4,000 person, multi-year project-Microsoft Windows 7-One Strategy shares the hard-won insights you can use to successfully make the leap from strategy to execution.