Robert J. Dolan

Baker Foundation Professor

Robert J. Dolan is the Baker Foundation Professor at Harvard Business School and currently teaches the first year Marketing course in the MBA program. He rejoined HBS in 2012, having served as the Stephen M. Ross Professor and Edward J. Frey Dean at the Ross School of Business at the University of Michigan from 2001 to 2012. Previously, he was on the HBS faculty from 1980 to 2001 and served as the Edward W. Carter Professor of Business Administration. He has also held faculty appointments at the University of Chicago and IESE in Barcelona, Spain.

Robert J. Dolan is the Baker Foundation Professor at Harvard Business School. He received his Ph.D. from the University of Rochester and began his academic career in 1976 as a faculty member at the Graduate School of Business of the University of Chicago. He joined the Harvard Business School faculty in 1980 and became the Edward W. Carter Professor of Business Administration. He served as the Chairman of the Marketing area from 1986 to 1994. He has also been a visiting professor at IESE in Barcelona, Spain.

In 2001, he became the Dean of the University of Michigan Business School in Ann Arbor, Michigan. The School offered the broadest portfolio of degree programs among the leading business schools with the following degrees: Bachelor's of Business Administration, MBA (offered in five different formats - Day, Evening, Weekend, Executive and Global), Master's in Supply Chain Management, Master's in Accounting, and Ph.D.  In addition, the School collaborated with two schools at the University to offer two joint Master's programs - the Erb Program in Sustainability (joint with the School of Natural Resources and Environment) and the Tauber Program on Global Operations (joint with the College of Engineering).

Under Dolan's leadership, the School embarked on a strategy of differentiation via a focus on action-based learning where teams of students undertook field-based projects under the supervision of the faculty. For MBA students, this took the form of the Multidisciplinary Action Project (MAP) program in which two months at the end of the first year required courses were dedicated to working on high level projects with leading companies around the world. To afford students an opportunity for a global experience, over half the projects were outside the United States. These projects were deliberately not pre-defined for the students, affording them the opportunity to define issues and operate in an "opportunity sensing" rather than just "problem solving" mode. As a result of these investments in innovative action-learning programs, the School was twice named the Best MBA Program in the world by the Wall Street Journal, based on their polling of recruiters. The Aspen Institute recognized the school as the best in training on issues of sustainability. To obtain the financial resources to support this strategy and the needed infrastructure, the School embarked on a Capital Campaign, raising nearly $400 million, including the $100 million dollar gift obtained by Dolan from Stephen M Ross, a New York real estate developer. At the time, it was the largest gift ever made to a business school and still is the largest ever given to the University of Michigan. The Schools is now known as the Ross School of Business. While at Michigan, Dolan was also President of the William Davidson Institute for Global Economies and the Zell-Lurie Institute for Entrepreneurial Studies. He was also special counsel to the Provost on Visioning the future at the University.

An expert in marketing and, in particular, issues of pricing and new product development, Dolan has authored or coauthored eight books and has published in a wide variety of journals including the Harvard Business Review, Marketing Science and the Journal of Marketing. His case studies and technical notes developed at Harvard Business School are among the most widely used in academia, selling over 2.5 million copies. One of his cases, Sealed Air Corporation, with sales of over 300,000 copies, was recently designated by Harvard as one of the three "classics" in the Harvard collection. He has consulted with and provided executive education for leading firms throughout the world including General Electric, IBM and Henkel. He also was the marketing expert in several of the landmark cases tried in the United States including for Polaroid in its award of over $1 billion for patent infringement from Kodak and for the Justice Department of the United States in its actions against the tobacco companies. He has been on the board of directors of four publicly traded companies. He is currently working on his ninth book on contemporary marketing issues.

  1. Overview

    by Robert J. Dolan

    Professor Dolan's research interests including product policy and pricing. These areas have been the subject to two books, Managing the New Product Development Process and Power Pricing:How Managing Price Impacts the Bottom Line. In addition, he works on the societal impact of marketing practices. He has extensively studied the tobacco and gun industries to set out ethical guidelines for participants.

    Keywords: product commercialization; product development; Pricing strategy; marketing and society;

  2. Product Policy and Pricing

    by Robert J. Dolan

    Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product development process. Early results of his research are reported in New Product Development: An Analytical Approach, and in an article (co-authored with John Matthews). The findings of Dolan's pricing research, reported in a recent Harvard Business Review article, are the basis for a new book, Power Pricing: How Price Transforms the Bottom Line (co-authored with Hermann Simon of Germany).