John A. Deighton

Harold M. Brierley Professor of Business Administration (Leave of Absence)

John Deighton is the Harold M. Brierley Professor of Business Administration at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He initiated and has led the HBS Executive Education program in digital marketing and taught the elective MBA course, Digital Marketing Strategy.

His research on marketing management and consumer behavior has been published in a variety of journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Organizational Behavior and Human Decision Processes, and the Harvard Business Review. His research has also received a number of commendations, including the American Marketing Association’s Best Article Award for an article in the Journal of Marketing and an honorable mention from the Journal of interactive Marketing. He received the European Case Clearing House Award in Marketing (2012), the Edward N. Mayer, Jr. Award for Education Leadership (2011), the Direct Marketing Education Foundation Robert B. Clarke Outstanding Educator Award (2002), and the University of Chicago's Hillel J. Einhorn Excellence in Teaching Award (1995). He has been a visiting scholar at the University of Tokyo, Duke University's Fuqua School of Business, and the Judge School of Business at Cambridge University.

He is the immediate past editor of the Journal of Consumer Research, a leading outlet for scholarly research on consumer behavior, and was the founding co-editor of the Journal of Interactive Marketing, which reports academic research on marketing and the Internet. He is the immediate past Executive Director of the Marketing Science Institute, a member of the Chairman’s Advisory Council of Marketing Edge, and a Director of the Berkman Center for Internet and Society at Harvard University. He has been with HBS since 1994 and received the Greenhill Award for outstanding service to the school.

Prior to joining HBS, he was on the faculties of the University of Chicago and the Tuck School of Business (Dartmouth College). He has a Ph.D. in Marketing from the Wharton School, University of Pennsylvania, and an MBA from the University of Cape Town. He also has a B.Sc. in Chemical Engineering from the University of Natal. His applied research includes consulting with a number of U.S and international corporations.

HBS Working Knowledge
November 26, 2012

Dina Gederman

In a stressed US economy, employment in the Internet ecosystem is growing at an impressive rate, with small companies especially benefiting, according to a new study by Professor John A. Deighton and research associate Leora D. Kornfeld.

Wall Street Journal
October 1, 2012

Keach Hagey

Harvard Crimson
April 2, 2012

Brian C. Zhang

Three Harvard Business School faculty members won awards in the 2012 ecch Case Awards Competition, which recognizes outstanding case writing from around the world.

Boston Business Journal
March 23, 2012

Kyle Alspach

Massachusetts may not have, but it has Wayfair LLC, a Boston home goods e-commerce company that saw $500 million in sales last year.  The emergence of a cluster of consumer-facing technology firms is fairly new for the Boston area, which has a long history in enterprise tech but has had few consumer web success stories.

Marketing Management
Spring 2012

Gordon Wyner
February 6, 2012

Hiawatha Bray

Few companies have grown as rapidly as Facebook Inc., but with most US Internet users signed up for the social network, its future expansion will have to be overseas. And that won’t be easy.