John A. Deighton

Baker Foundation Professor, Harold M. Brierley Professor of Business Administration, Emeritus

John Deighton is Baker Foundation Professor of Business Administration at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He is currently developing course material on Big Data in Marketing, and previously initiated and  led the HBS Executive Education program in Digital Marketing and taught the elective MBA course, Digital Marketing Strategy.

His research on marketing management and consumer behavior has been published in a variety of journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Organizational Behavior and Human Decision Processes, and the Harvard Business Review. His research has also received a number of commendations, including the American Marketing Association’s Best Article Award for an article in the Journal of Marketing and an honorable mention from the Journal of interactive Marketing. He received the European Case Clearing House Award in Marketing (2012), the Edward N. Mayer, Jr. Award for Education Leadership (2011), the Direct Marketing Education Foundation Robert B. Clarke Outstanding Educator Award (2002), and the University of Chicago's Hillel J. Einhorn Excellence in Teaching Award (1995). He has been a visiting scholar at the University of Tokyo, Duke University's Fuqua School of Business, the Judge School of Business at Cambridge University and the Said Business School at Oxford University.

He is a past editor of the Journal of Consumer Research, a leading outlet for scholarly research on consumer behavior, and was the founding co-editor of the Journal of Interactive Marketing, which reports academic research on marketing and the Internet. He is a past Executive Director of the Marketing Science Institute, a member of the Chairman’s Advisory Council of Marketing Edge, and a Director of the Berkman Center for Internet and Society at Harvard University. He has been with HBS since 1994 and received the Greenhill Award for outstanding service to the school.

Prior to joining HBS, he was on the faculties of the University of Chicago and the Tuck School of Business (Dartmouth College). He has a Ph.D. in Marketing from the Wharton School, University of Pennsylvania, and an MBA from the University of Cape Town. He also has a B.Sc. in Chemical Engineering from the University of Natal. His applied research includes consulting with a number of U.S and international corporations.

John A. Deighton In the News

19 Dec 2014
American Public Media: Marketplace
15 Oct 2014
Harvard Business School
19 Sep 2013
MIT Technology Review
26 Nov 2012
HBS Working Knowledge
26 Nov 2012
HBS Working Knowledge
23 Mar 2012
Boston Business Journal
01 Mar 2012
Marketing Management
06 Feb 2012
Boston Globe
21 Jan 2012
Innovation Hub
25 May 2011
Financial Times
22 Oct 2010
Boston Globe
18 Oct 2010
11 Aug 2010
New York Times
09 Mar 2010
San Francisco Chronicle
13 Feb 2010
Boston Globe