James I. Cash

James E. Robison Professor of Business Administration, Emeritus

Professor Cash received a Bachelor of Science degree in Mathematics from Texas Christian University; a Master of Science in Computer Science from Purdue University's Graduate School of Mathematical Sciences; and a Doctor of Philosophy in Management Information Systems (MIS) from Purdue University's Krannert Graduate School of Management. He joined the Harvard Business School faculty in 1976, and has taught in all the major HBS programs - MBA, Program for Management Development (PMD), Program for Global Leadership (PGL), and Advanced Management Program (AMP). Among his administrative assignments he has served as Chairman of the MBA Program (1992 to 1995), during the school's project to redesign the MBA Program - MBA: Leadership and Learning, and as Senior Associate Dean and Chairman of HBS Publishing.

Professor Cash's non-academic activities include serving as a Trustee or Overseer for non-profit organizations, and on the Board of Directors for several public companies. He has worked with many companies and governments around the world in both consulting and teaching assignments. Before his graduate education and joining the Harvard faculty, he worked as Director of Data Processing for several years, which followed jobs as a systems analyst, systems programmer, and application programmer.

His work and research are focused on the strategic use of information technology in the service sector.  Amon his publications are articles in accounting and information technology journals, several Harvard Business Review articles including “Teaming Up to Crack Innovation and Enterprise Integration” (November-December 2008), “IS Redraws Competitive Boundaries” (March-April 1985), and “Information Technology and Tomorrow’s Manager” (November-December 1988), several books:  Building the Information-Age Organization: Structure, Control and INnformation Technology with Eccles, Nohria and Nolan (Irwin), Corporate Information Systems Management: Issues Facing Senior Managers and Corporate Information Systems Management: Text and Cases with McFarlan and McKenney (Irwin), Global Electronic Wholesale Banking with Mookerjee (Graham & Trotman), and an instructional videotape, Competing Through Information Technology with Warren McFarlan (Nathan/Tyler).

Books

  1. Building the Information-Age Organization: Structure, Control, and Information Technologies

    Keywords: Organizational Structure; Information Technology;

    Citation:

    Cash, J. I., Jr., R. G. Eccles, N. Nohria, and R. Nolan. Building the Information-Age Organization: Structure, Control, and Information Technologies. 3rd ed. Irwin Case Book Series in Information Systems Management. Irwin, 1994.
  2. Instructors Manual for Corporate Information Systems Management

    Keywords: Information Management;

    Citation:

    Cash, J. I., Jr. Instructors Manual for Corporate Information Systems Management. Homewood, IL: Irwin, 1992.
  3. Corporate Information Systems Management: Text and Cases

    Keywords: Information Management; Cases;

    Citation:

    Cash, J. I., Jr., F. W. McFarlan, and J. L. McKenney. Corporate Information Systems Management: Text and Cases. 3rd ed. Homewood, IL: Irwin, 1992.
  4. Corporate Information Systems Management: Issues Facing Senior Executives

    Keywords: Information Management; Management Teams;

    Citation:

    Cash, J. I., Jr., F. W. McFarlan, and J. L. McKenney. Corporate Information Systems Management: Issues Facing Senior Executives. 3rd ed. Homewood, IL: Business One Irwin, 1992.
  5. Survey Research Methods

    Keywords: Information; Surveys; Research;

    Citation:

    Cash, J. I., Jr., and J. F. Nunamaker Jr., eds. Survey Research Methods. Vol. 3, Information Systems Challenge. Boston: Harvard Business School Press, 1991.
  6. Global Electronic Wholesale Banking

    Keywords: Global Range; Internet; Banks and Banking;

    Citation:

    Mookerjee, A. S., and J. I. Cash Jr. Global Electronic Wholesale Banking. London: Graham & Trotman, 1990.

Journal Articles

  1. Teaming Up to Crack Innovation and Enterprise Integration

    Keywords: Groups and Teams; Innovation and Invention; Integration;

    Citation:

    Cash, Jim I., Jr., Michael J. Earl, and Robert Morison. "Teaming Up to Crack Innovation and Enterprise Integration." Harvard Business Review 86, no. 11 (November 2008).

Cases and Teaching Materials

  1. Jensen Shoes (TN)

    Teaching Note for (9-395-120) and (9-395-121).

    Keywords: Perception; Race Characteristics; Groups and Teams; Employees; Apparel and Accessories Industry;

    Citation:

    Cash, James I., Jr., and Mary C. Gentile. "Jensen Shoes (TN)." Harvard Business School Teaching Note 396-017, August 1995. (Revised May 2008.)
  2. IntellectExchange, Inc.

    A start-up intellect exchange initially offered a public expertise exchange, connecting experts with clients. Now management wonders whether a new, more focused strategy will succeed.

    Keywords: Business Startups; Experience and Expertise; Networks; Business Strategy;

    Citation:

    Cash, James I., Jr., and Janis L Gogan. "IntellectExchange, Inc." Harvard Business School Case 802-113, December 2001.
  3. Mrs. Fields Cookies TN

    Teaching Note for (9-189-056).

    Keywords: Food and Beverage Industry;

    Citation:

    Applegate, Lynda M., and James I. Cash Jr. "Mrs. Fields Cookies TN." Harvard Business School Teaching Note 193-035, August 1992. (Revised October 2001.)
  4. Open Market, Inc.: The E-Commerce Wars

    Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic options. Should it focus on building market share of its simple "storefront" product shop site (which was targeted at small e-merchants) or develop new channels for their high-end order-processing software, Transact? The 1999 holiday season was rapidly approaching, and Open Market's management team hoped to benefit from a predicted surge in online sales.

    Keywords: Entrepreneurship; Technological Innovation; Management; Growth and Development Strategy; Marketing Channels; Product Marketing; Product Development; Competitive Strategy; Corporate Strategy; Information Technology Industry; Web Services Industry;

    Citation:

    Cash, James I., Jr., Janis Lee Gogan, Michael Haselkorn, and Mani Subramani. "Open Market, Inc.: The E-Commerce Wars." Harvard Business School Case 800-255, February 2000. (Revised October 2000.)
  5. American Online: Using Information Technology to Better Serve the Customer

    Mike Connors, president of AOL Technologies, examines several efforts to correct operational problems inhibiting the company's growth. What will need to be done to support growth and counter competition from Prodigy, Compuserv, and Internet-related services?

    Keywords: Customer Focus and Relationships; Management Analysis, Tools, and Techniques; Service Operations; Problems and Challenges; Competitive Strategy; Information Technology; Technology Industry;

    Citation:

    Cash, James I., Jr., and Judy E. Stahl. "American Online: Using Information Technology to Better Serve the Customer." Harvard Business School Case 396-290, March 1996. (Revised January 1997.)
  6. Workshop on Understanding and Communicating About Our Group Identities and Our Differences TN

    Citation:

    Gentile, Mary C., and James I. Cash Jr. "Workshop on Understanding and Communicating About Our Group Identities and Our Differences TN." Harvard Business School Teaching Note 396-006, July 1995. (Revised September 1995.)
  7. FCC and License Auctions for Emerging Technologies, The A),(B),and (C) TN

    Citation:

    Gentile, Mary C., and James I. Cash Jr. "FCC and License Auctions for Emerging Technologies, The A),(B),and (C) TN." Harvard Business School Teaching Note 396-019, August 1995.
  8. Managing Diversity, Course Overview and Syllabus

    Keywords: Management; Diversity Characteristics;

    Citation:

    Gentile, Mary C., and James I. Cash Jr. "Managing Diversity, Course Overview and Syllabus." Harvard Business School Case 396-010, August 1995.
  9. Miami Herald Publishing Company, The TN

    Citation:

    Gentile, Mary C., and James I. Cash Jr. "Miami Herald Publishing Company, The TN." Harvard Business School Teaching Note 396-012, August 1995.
  10. Managing Conflict in a Diverse Workplace TN

    Teaching Note for (9-395-090).

    Keywords: Management Style; Conflict Management; Spoken Communication; Employees; Culture; Diversity Characteristics;

    Citation:

    Gentile, Mary C., and James I. Cash Jr. "Managing Conflict in a Diverse Workplace TN." Harvard Business School Teaching Note 396-008, July 1995.
  11. Workshop on Understanding and Communicating About Our Group Identities and Our Differences

    Keywords: Identity; Interpersonal Communication; Groups and Teams;

    Citation:

    Gentile, Mary C., and James I. Cash Jr. "Workshop on Understanding and Communicating About Our Group Identities and Our Differences." Harvard Business School Exercise 396-009, July 1995.
  12. Mrs. Fields Cookies

    Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS resources. The company uses information systems extensively in its processing, communications, and other management functions, including operations of the stores and hiring sales employees. Teaching objectives include discussion of information technology architecture, organizations, management control, and strategy.

    Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Online Technology; Food and Beverage Industry; Information Technology Industry;

    Citation:

    Cash, James I., Jr. "Mrs. Fields Cookies." Harvard Business School Case 189-056, September 1988. (Revised September 1993.)
  13. Otis Elevator Co.: Managing the Service Force

    Keywords: Service Delivery; Management;

    Citation:

    Cash, James I., Jr. "Otis Elevator Co.: Managing the Service Force." Harvard Business School Case 191-213, June 1991. (Revised October 1992.)
  14. Newhall Land and Farming Co. (A)

    Keywords: Agriculture and Agribusiness Industry;

    Citation:

    Cash, James I., Jr., and Michael C. Jensen. "Newhall Land and Farming Co. (A)." Harvard Business School Case 192-049, November 1991.
  15. Newhall Land and Farming Co. (B)

    Keywords: Agriculture and Agribusiness Industry;

    Citation:

    Cash, James I., Jr., and Michael C. Jensen. "Newhall Land and Farming Co. (B)." Harvard Business School Case 192-050, November 1991.
  16. Xerox Leadership: Patricia ""Tosh"" Barron with an MBA Class, April 10, 1989, Video

    Citation:

    Applegate, Lynda M., and James I. Cash Jr. Xerox Leadership: Patricia ""Tosh"" Barron with an MBA Class, April 10, 1989, Video. Harvard Business School Video Supplement 891-517, July 1991.
  17. Dallas Tire Corp. (A), Teaching Note

    Keywords: Manufacturing Industry;

    Citation:

    Cash, James I., Jr. "Dallas Tire Corp. (A), Teaching Note." Harvard Business School Teaching Note 183-158, February 1983. (Revised June 1991.)
  18. General Electric Canada: Designing a New Organization

    General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing, multi-skilled work teams. The case explores the role of information technology in supporting and enabling the intensive information sharing and communication required by the new organization design.

    Keywords: Organizational Design; Information Technology; Groups and Teams; Change; Communication; Information; Industrial Products Industry; Canada;

    Citation:

    Applegate, Lynda M., and James I. Cash Jr. "General Electric Canada: Designing a New Organization." Harvard Business School Case 189-138, January 1989. (Revised March 1991.)
  19. Air Products and Chemicals, Inc.: MIS Evaluation of End-User Systems, Teaching Note

    Keywords: Information Technology; Industrial Products Industry;

    Citation:

    Cash, James I., Jr. "Air Products and Chemicals, Inc.: MIS Evaluation of End-User Systems, Teaching Note." Harvard Business School Teaching Note 183-149, February 1983. (Revised September 1990.)
  20. Xerox Corp.: Information Technology Support of Product Development

    Keywords: Product Development; Information Technology;

    Citation:

    Cash, James I., Jr., and Donna B. Stoddard. "Xerox Corp.: Information Technology Support of Product Development." Harvard Business School Case 189-022, July 1988. (Revised July 1990.)
  21. Thai Farmers Bank (A) (Abridged)

    Keywords: Banking Industry; Thailand;

    Citation:

    Cash, James I., Jr. "Thai Farmers Bank (A) (Abridged)." Harvard Business School Case 190-079, January 1990.
  22. Brooklyn Union Gas

    Keywords: Energy Industry;

    Citation:

    Cash, James I., Jr. "Brooklyn Union Gas." Harvard Business School Case 190-018, July 1989.
  23. Managing Information Technology: Computer Systems and Components

    Keywords: Management; Information Technology; Hardware;

    Citation:

    Cash, James I., Jr., and Thomas H. Davenport. "Managing Information Technology: Computer Systems and Components." Harvard Business School Background Note 189-130, January 1989.
  24. Managing Information Technology: Communications Networks

    Keywords: Management; Information Technology; Technology Networks;

    Citation:

    Cash, James I., Jr., and Thomas H. Davenport. "Managing Information Technology: Communications Networks." Harvard Business School Background Note 189-131, January 1989.
  25. Managing Information Technology: System Development

    Provides an overview of the system development process in large organizations. Describes traditional life cycle approaches as well as more recent methods, e.g., prototyping. The objective is to familiarize students with the terminology and issues involving system development that arise in other MIS cases and discussions. A rewritten version of an earlier note.

    Keywords: Design; Information Technology; System;

    Citation:

    Cash, James I., Jr., and Thomas H. Davenport. "Managing Information Technology: System Development." Harvard Business School Background Note 189-132, January 1989.
  26. Managing Information Technology: Organization and Leadership

    Describes the organizational components of the typical IT organization in a large corporation. Points out common problems and issues for each component of the organization. Also addresses the leadership issues for the IT function, and focuses specifically on the Chief Information Officer role. A rewritten version of an earlier note by L.M. Applegate.

    Keywords: Information Management; Organizational Design; Leadership; Managerial Roles; Information Technology; Problems and Challenges; Information Technology Industry;

    Citation:

    Cash, James I., Jr., and Thomas H. Davenport. "Managing Information Technology: Organization and Leadership." Harvard Business School Background Note 189-133, January 1989.
  27. Cathay Pacific Airways (A): Globalization of Airline Reservation and Distribution Systems Technology

    Keywords: Air Transportation; Information Technology; Air Transportation Industry;

    Citation:

    Cash, James I., Jr. "Cathay Pacific Airways (A): Globalization of Airline Reservation and Distribution Systems Technology." Harvard Business School Case 189-144, January 1989.
  28. Cathay Pacific Airways (B)

    Keywords: Air Transportation Industry;

    Citation:

    Cash, James I., Jr. "Cathay Pacific Airways (B)." Harvard Business School Supplement 189-145, January 1989.
  29. Thai Farmers Bank (A)

    Keywords: Banking Industry; Thailand;

    Citation:

    Cash, James I., Jr. "Thai Farmers Bank (A)." Harvard Business School Case 188-025, September 1987. (Revised October 1987.)
  30. Thai Farmers Bank (B)

    Keywords: Banking Industry;

    Citation:

    Cash, James I., Jr. "Thai Farmers Bank (B)." Harvard Business School Supplement 188-026, September 1987. (Revised October 1987.)
  31. Malaysian Airline System

    Keywords: Air Transportation Industry; Malaysia;

    Citation:

    Cash, James I., Jr., and Arthur L. Gilbert. "Malaysian Airline System." Harvard Business School Case 188-032, October 1987.
  32. Frito-Lay, Inc.: The New Data Center

    Keywords: Information Technology; Food and Beverage Industry;

    Citation:

    Cash, James I., Jr. "Frito-Lay, Inc.: The New Data Center." Harvard Business School Case 188-018, July 1987.
  33. Introduction to Computer and Communications Technology

    Keywords: Communication Technology; Hardware;

    Citation:

    Cash, James I., Jr. "Introduction to Computer and Communications Technology." Harvard Business School Background Note 187-134, March 1987.
  34. Electronic Data Interchange, Background Note

    Keywords: Technology;

    Citation:

    Cash, James I., Jr. "Electronic Data Interchange, Background Note." Harvard Business School Background Note 187-133, March 1987.
  35. McGraw-Hill Book Co. (Condensed)

    Keywords: Publishing Industry;

    Citation:

    Cash, James I., Jr. "McGraw-Hill Book Co. (Condensed)." Harvard Business School Case 187-016, July 1986. (Revised December 1986.)
  36. McGraw-Hill Book Co.: Micro Computer Resource Center

    Keywords: Information Technology; Publishing Industry; Information Technology Industry;

    Citation:

    Cash, James I., Jr. "McGraw-Hill Book Co.: Micro Computer Resource Center." Harvard Business School Case 182-017, August 1981. (Revised June 1986.)
  37. Lowe Computer Services: Capacity and Service Level Planning

    Keywords: Performance Capacity; Service Delivery; Planning;

    Citation:

    Cash, James I., Jr. "Lowe Computer Services: Capacity and Service Level Planning." Harvard Business School Case 183-050, August 1982. (Revised May 1986.)
  38. Quality Life of New York, Teaching Note

    Keywords: Education; Teaching;

    Citation:

    Cash, James I., Jr. "Quality Life of New York, Teaching Note." Harvard Business School Teaching Note 183-145, February 1983. (Revised May 1986.)
  39. Goolsbee, Inc.

    Citation:

    Cash, James I., Jr. "Goolsbee, Inc." Harvard Business School Case 186-207, February 1986.
  40. Corning Glass Works: Information Systems Planning

    Keywords: Information Technology; Planning;

    Citation:

    Cash, James I., Jr. "Corning Glass Works: Information Systems Planning." Harvard Business School Case 181-012, July 1980. (Revised July 1984.)
  41. Decatur Industries, Inc.

    Citation:

    Cash, James I., Jr. "Decatur Industries, Inc." Harvard Business School Case 180-010, August 1979. (Revised April 1984.)
  42. Quality Life of New York

    Keywords: Insurance Industry; New York (state, US);

    Citation:

    Cash, James I., Jr. "Quality Life of New York." Harvard Business School Case 179-200, May 1979. (Revised March 1984.)
  43. J.E. Gant

    Citation:

    Cash, James I., Jr. "J.E. Gant." Harvard Business School Case 184-001, December 1983.
  44. American President Lines Ltd.: CMS-I Decision (A)

    Keywords: Information Technology; Decision Making; Shipping Industry;

    Citation:

    Cash, James I., Jr., and Michael R. Vitale. "American President Lines Ltd.: CMS-I Decision (A)." Harvard Business School Case 183-035, August 1982. (Revised June 1983.)
  45. Studsel Automotive Co., Teaching Note

    Keywords: Auto Industry;

    Citation:

    Cash, James I., Jr. "Studsel Automotive Co., Teaching Note." Harvard Business School Teaching Note 183-156, February 1983.
  46. American President Lines Ltd.: CMS-I Decision (B)

    Citation:

    Cash, James I., Jr., and Michael R. Vitale. "American President Lines Ltd.: CMS-I Decision (B)." Harvard Business School Supplement 183-036, August 1982.
  47. Overview of Data Communications Technology

    Keywords: Information Technology;

    Citation:

    Cash, James I., Jr. "Overview of Data Communications Technology." Harvard Business School Background Note 182-018, August 1981.
  48. Hypothetical Computer Exercise

    Keywords: Software;

    Citation:

    Cash, James I., Jr. "Hypothetical Computer Exercise." Harvard Business School Exercise 182-016, August 1981.
  49. Air Products and Chemicals, Inc.: MIS Evaluation of End-User Systems

    Keywords: Chemical Industry;

    Citation:

    Cash, James I., Jr. "Air Products and Chemicals, Inc.: MIS Evaluation of End-User Systems." Harvard Business School Case 182-005, July 1981.
  50. Introduction to Computing for Managers, Overview Note

    Keywords: Management Skills;

    Citation:

    Cash, James I., Jr. "Introduction to Computing for Managers, Overview Note." Harvard Business School Background Note 182-015, July 1981.
  51. Data Channels, Technical Note

    Keywords: Communication Technology;

    Citation:

    Cash, James I., Jr. "Data Channels, Technical Note." Harvard Business School Background Note 182-021, July 1981.
  52. New England Farmers Cooperative, Inc. (A)

    Keywords: Cooperative Ownership; Information Technology; Performance Capacity;

    Citation:

    Cash, James I., Jr. "New England Farmers Cooperative, Inc. (A)." Harvard Business School Case 181-043, November 1980.
  53. Overview of IBM Operating Systems

    Keywords: Software; Computer Industry;

    Citation:

    Cash, James I., Jr. "Overview of IBM Operating Systems." Harvard Business School Background Note 181-044, November 1980.
  54. Roger Williams Memorial Hospital

    Keywords: Health Industry;

    Citation:

    Cash, James I., Jr. "Roger Williams Memorial Hospital." Harvard Business School Case 181-029, September 1980.
  55. Pathfinder Engineering and Construction Co.

    Keywords: Construction Industry;

    Citation:

    Cash, James I., Jr. "Pathfinder Engineering and Construction Co." Harvard Business School Case 181-018, August 1980.
  56. Corning Glass Works: Information Systems Planning, Supplement

    Keywords: Information Technology; Manufacturing Industry;

    Citation:

    Cash, James I., Jr. "Corning Glass Works: Information Systems Planning, Supplement." Harvard Business School Supplement 181-024, August 1980.
  57. Dallas Tire Corp. (A)

    Keywords: Consumer Products Industry; Texas;

    Citation:

    Cash, James I., Jr. "Dallas Tire Corp. (A)." Harvard Business School Case 180-006, July 1979. (Revised July 1980.)
  58. Colonial Bakery Products Distribution Co.

    Keywords: Food and Beverage Industry; Distribution Industry;

    Citation:

    Cash, James I., Jr. "Colonial Bakery Products Distribution Co." Harvard Business School Case 181-009, July 1980.
  59. Dallas Tire Corp. (B)

    Keywords: Manufacturing Industry;

    Citation:

    Cash, James I., Jr. "Dallas Tire Corp. (B)." Harvard Business School Supplement 180-007, July 1979.
  60. Dallas Tire Corp. (C)

    Keywords: Manufacturing Industry;

    Citation:

    Cash, James I., Jr. "Dallas Tire Corp. (C)." Harvard Business School Supplement 180-008, July 1979.

Presentations

  1. Information Technology's Role in Transforming Customer Service

    Keywords: Information Technology; Customer Focus and Relationships;

    Citation:

    Cash, Jim I., Jr. "Information Technology's Role in Transforming Customer Service." Paper presented at the Positioning Customer Support for the Twenty-first Century, University of Texas, November 01, 1993.
  2. IT-based Innovation: Managing a Disorderly Process

    Keywords: Information Technology; Technological Innovation; Management Practices and Processes;

    Citation:

    Cash, Jim I., Jr. "IT-based Innovation: Managing a Disorderly Process." Paper presented at the International Conference on Systems Sciences, January 01, 1992.