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Teaching Plan
| HBS Case Collection
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2013
Marks and Spencer: Plan A (TP)
David Bell and Michael Norris
Teaching Note for 509029.
Keywords: Marketing;
Corporate Social Responsibility and Impact;
Strategic Planning;
Environmental Sustainability;
Competitive Advantage;
Retail Industry;
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Teaching Note
| HBS Case Collection
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2013
Fonterra (TN)
David E. Bell and Mary Shelman
Teaching Note for Fonterra
Keywords: Agribusiness;
Dairy;
Cooperatives;
commodity prices;
organizational structure;
Agribusiness;
Organizational Structure;
Agriculture and Agribusiness Industry;
New Zealand;
Citation:
Bell, David E., and Mary Shelman. "
Fonterra (TN)." Harvard Business School Teaching Note 513-076, February 2013.
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Teaching Note
| HBS Case Collection
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2013
K&N's: Health and Happiness for Pakistan (TN)
David E. Bell, Damien P. McLoughlin and Mary Shelman
Keywords: Agribusiness;
Pakistan;
Agribusiness;
Agriculture and Agribusiness Industry;
Pakistan;
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Teaching Note
| HBS Case Collection
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2013
Kepak and the Future of the Irish Beef Industry (TN)
David E. Bell, Damien P. McLoughlin and Mary Shelman
Keywords: Agribusiness;
Ireland;
Beef;
Animal-Based Agribusiness;
Agriculture and Agribusiness Industry;
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Teaching Note
| HBS Case Collection
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2013
Domino's Pizza (TN)
David E. Bell and Mary Shelman
Teaching Note for Domino's Pizza
Keywords: risk management;
commodity prices;
supply chain management;
price volatility;
Agribusiness;
QSR;
franchise;
Food;
Supply Chain Management;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
United States;
Citation:
Bell, David E., and Mary Shelman. "
Domino's Pizza (TN)." Harvard Business School Teaching Note 513-075, January 2013.
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Case
| HBS Case Collection
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2013
(Revised from original 2013 version)
OSI in China
David E. Bell and Mary Shelman
OSI, one of the world's largest suppliers of processed meats to McDonald's and other QSRs, was in the middle of a $400M expansion in China that included backward integration into poultry production. However, its current customers took only a portion of each bird produced and OSI had to develop a go-to-market strategy for the rest. The case describes the opportunities and challenges of operating in China and raises questions involving vertical integration, competitive positioning, corporate strategy, organizational design, marketing and branding, and the management of business and political risk.
Keywords: Agribusiness;
China;
corporate strategy;
Vertical Integration;
competitive positioning;
organizational design;
channels of distribution;
Agribusiness;
Agriculture and Agribusiness Industry;
China;
Citation:
Bell, David E., and Mary Shelman. "
OSI in China." Harvard Business School Case 513-045, April 2013. (Revised from original January 2013 version.)
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Case
| HBS Case Collection
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2013
(Revised from original 2012 version)
Olam: On a New Course
David E. Bell, Forest Reinhardt and Mary Shelman
From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production of packaged goods, shifting from its traditional focus on the midstream of the value chain. The case raises questions involving competitive positioning, corporate strategy, sustainable development, and the management of business and political risk.
Citation:
Bell, David E., Forest Reinhardt, and Mary Shelman. "
Olam: On a New Course." Harvard Business School Case 513-044, April 2013. (Revised from original December 2012 version.)
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Case
| HBS Case Collection
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2013
(Revised from original 2012 version)
Exima Agro-Industrial Holdings
David E. Bell and Damien P. McLoughlin
Keywords: Agribusiness;
Agriculture and Agribusiness Industry;
Citation:
Bell, David E., and Damien P. McLoughlin. "
Exima Agro-Industrial Holdings." Harvard Business School Case 513-062, April 2013. (Revised from original December 2012 version.)
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Case
| HBS Case Collection
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2012
Ocean Mist Farms
David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris
In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.
Keywords: Agribusiness;
Agriculture and Agribusiness Industry;
United States;
California;
Citation:
Bell, David E., Jose B. Alvarez, Mary Shelman, and Michael Norris. "
Ocean Mist Farms." Harvard Business School Case 513-027, December 2012.
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Case
| HBS Case Collection
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2013
(Revised from original 2012 version)
Greencore
David E. Bell and Natalie Kindred
Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared foods sold through UK grocery retailers, was assessing Greencore's growth options. Growth potential was limited in the UK, a mature market in which retailers were unlikely to grant much greater market share to Greencore or any of its competitors. In the U.S., where Greencore had struggled to gain traction since its initial entry in 2008, the market for fresh, chilled prepared foods was far less developed. Can Greencore translate its success in the UK to the U.S.? Should Coveney focus on developing the U.S. market or on maximizing Greencore's position in the UK?
Keywords: Agribusiness;
Agriculture and Agribusiness Industry;
United Kingdom;
United States;
Citation:
Bell, David E., and Natalie Kindred. "
Greencore." Harvard Business School Case 513-052, April 2013. (Revised from original December 2012 version.)
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Case
| HBS Case Collection
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2013
(Revised from original 2012 version)
Agriculture in Mexico
David E. Bell, Regina Garcia-Cuellar and Cintra Scott
Keywords: Agribusiness;
Agriculture and Agribusiness Industry;
Mexico;
Citation:
Bell, David E., Regina Garcia-Cuellar, and Cintra Scott. "
Agriculture in Mexico." Harvard Business School Case 513-065, March 2013. (Revised from original December 2012 version.)
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Teaching Plan
| HBS Case Collection
|
2013
Fonterra (TP)
David E. Bell, Mary Shelman and Annelena Lobb
Citation:
Bell, David E., Mary Shelman, and Annelena Lobb. "
Fonterra (TP)." Harvard Business School Teaching Plan 513-024, April 2013.
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Teaching Plan
| HBS Case Collection
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2012
Marine Harvest: Leading Salmon Aquaculture (TP)
David E. Bell and Ryan Johnson
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Teaching Plan
| HBS Case Collection
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2012
Brasil Foods (TP)
David E. Bell and Natalie Kindred
Citation:
Bell, David E., and Natalie Kindred. "
Brasil Foods (TP)." Harvard Business School Teaching Plan 513-035, August 2012.
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Case
| HBS Case Collection
|
2012
(Revised from original 2011 version)
K&N's: Health and Happiness for Pakistan
David E. Bell, Damien P. McLoughlin and Mary Shelman
Keywords: Family Business;
Growth and Development Strategy;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Pakistan;
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Case
| HBS Case Collection
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2013
(Revised from original 2011 version)
Domino's Pizza
David E. Bell, Phillip Andrews and Mary Shelman
Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly from the company-owned supply chain system. When commodity prices became more volatile in 2007 and 2008, executives at Domino's changed the way they worked with suppliers and franchisees to manage costs and risks, and better leverage the assets of the supply chain system. As the company prepared to accelerate international growth in 2011 and beyond, executives contemplated how to best apply their purchasing and supply chain knowledge into new international markets.
Keywords: Food and Beverage Industry;
Citation:
Bell, David E., Phillip Andrews, and Mary Shelman. "
Domino's Pizza." Harvard Business School Case 512-004, April 2013. (Revised from original December 2011 version.)
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Case
| HBS Case Collection
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2013
(Revised from original 2011 version)
Brasil Foods
David E. Bell and Natalie Kindred
In mid-2011, the management of Brasil Foods, a leading Brazilian branded foods producer and protein exporter, is evaluating strategies for international and domestic growth. The team has just received approval from Brazil's antitrust authorities to complete the merger of Perdigao and Sadia, the two massive food producers that had combined to form Brasil Foods in 2009. Now, the team is free to focus on their ambitious plan to double revenues by 2015. Domestically, the plan calls for Brasil Foods to maintain its allowed retail market share and expand its presence in the fast-growing food service sector. Internationally, the plan sets out a vision of Brasil Foods evolving from an exporter to a true multinational. The team believes their operational expertise and scale combined with Brazil's booming economy and vast agricultural resources form the ideal platform for achieving their vision. Yet, amid a wealth of possibilities, they face tough choices, such as which emerging markets to pursue first. They also face serious personnel issues, including integrating employees from Perdigao and Sadia—longtime industry rivals—and developing an international team that understands foreign markets.
Keywords: Global Strategy;
Growth and Development Strategy;
Competitive Advantage;
Agriculture and Agribusiness Industry;
Brazil;
Citation:
Bell, David E., and Natalie Kindred. "
Brasil Foods." Harvard Business School Case 512-013, April 2013. (Revised from original December 2011 version.)
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Case
| HBS Case Collection
|
2012
(Revised from original 2011 version)
Fonterra
David E. Bell and Mary Shelman
Citation:
Bell, David E., and Mary Shelman. "
Fonterra." Harvard Business School Case 512-003, February 2012. (Revised from original December 2011 version.)
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Case
| HBS Case Collection
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2012
(Revised from original 2009 version)
Monsanto: Helping Farmers Feed the World
David E. Bell, Carin-Isabel Knoop and Mary Shelman
Monsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption of the company's products. This case focuses on the company's product pipeline and the galvanizing effect of the CEO's promise to substantially improve global food production by 2030.
Keywords: Food;
Global Strategy;
Leadership;
Production;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
United States;
Citation:
Bell, David E., Carin-Isabel Knoop, and Mary Shelman. "
Monsanto: Helping Farmers Feed the World." Harvard Business School Case 510-025, February 2012. (Revised from original December 2009 version.)
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Case
| HBS Case Collection
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2012
(Revised from original 2010 version)
Yum! China
David E. Bell and Mary Shelman
Since the first KFC opened in China in 1987, Yum--under Sam Su's leadership--had built the largest restaurant company by far in mainland China. Averaging one new restaurant opening a day for the past five years, in 2010 Yum ran over 3,600 restaurants in 650 cities and employed over 250,000 people, many of them college students in their first jobs. In the third quarter of 2010, Yum China's revenues surpassed U.S. revenues for the first time and many analysts expected that Yum's China business--driven by a rapidly growing middle class--would be twice as large as its U.S. business within five years. But before rushing out to open thousands more stores, Su wondered what the company should do to forestall some of the problems plaguing the fast food industry in the West.
Keywords: Business Processes;
Business or Company Management;
Growth and Development Strategy;
Strategy;
Business Strategy;
Food and Beverage Industry;
Beijing Shi;
Citation:
Bell, David E., and Mary Shelman. "
Yum! China." Harvard Business School Case 511-040, February 2012. (Revised from original December 2010 version.)
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Case
| HBS Case Collection
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2011
Marine Harvest: Leading Salmon Aquaculture
David E. Bell and Ryan Johnson
Keywords: Agriculture and Agribusiness Industry;
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Teaching Note
| HBS Case Collection
|
2011
Asian Agri and the Future of Palm Oil (TN)
David E. Bell and Natalie Kindred
Teaching Note for 511015.
Keywords: Agriculture and Agribusiness Industry;
Indonesia;
Malaysia;
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Teaching Note
| HBS Case Collection
|
2011
Taylor Fresh Foods (TN)
David E. Bell and Mary Louise Shelman
Teaching Note for 509008.
Keywords: Market Entry and Exit;
Food;
Demand and Consumers;
Competition;
Opportunities;
Food and Beverage Industry;
United States;
Citation:
Bell, David E., and Mary Louise Shelman. "
Taylor Fresh Foods (TN)." Harvard Business School Teaching Note 511-128, April 2011.
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Teaching Note
| HBS Case Collection
|
2011
Yum! China (TN)
David E. Bell and Mary Louise Shelman
Teaching Note for 511040.
Keywords: Food and Beverage Industry;
Beijing Shi;
Citation:
Bell, David E., and Mary Louise Shelman. "
Yum! China (TN)." Harvard Business School Teaching Note 511-106, April 2011.
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Case
| HBS Case Collection
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2013
(Revised from original 2010 version)
Kepak and the Future of the Irish Beef Industry
David E. Bell, Damien P. McLoughlin and Mary Shelman
As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the country could significantly grow exports. However, the beef industry is suffering from overcapacity and from an inefficient farming structure. CEO John Horgan is considering the best way to position Kepak for success, including the possibility of an umbrella Irish beef brand, opportunities for "co-opetition" within the industry, and how to expand the firm's successful convenience foods business to more countries.
Keywords: Animal-Based Agribusiness;
Economic Sectors;
Policy;
Growth and Development Strategy;
Marketing;
Competition;
Cooperation;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Republic of Ireland;
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Case
| HBS Case Collection
|
2011
(Revised from original 2010 version)
Red Lobster
David E. Bell and Jason Riis
Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over as CEO in 2004 the chain was closing restaurants and suffering declining same-store sales and declining customer satisfaction. But in 2010, even in a recession, the fortunes of the chain are improving. A recently commissioned market research study has revealed, unexpectedly, that 25% of Red Lobster's customers are "experientials," people coming for a "good evening out" rather than Red Lobster's traditional core customer who came because of a craving for seafood. Should this news cause Lopdrup to do anything differently?
Keywords: Advertising;
Customer Satisfaction;
Marketing Strategy;
Consumer Behavior;
Research;
Segmentation;
Food and Beverage Industry;
Citation:
Bell, David E., and Jason Riis. "
Red Lobster." Harvard Business School Case 511-052, February 2011. (Revised from original September 2010 version.)
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Case
| HBS Case Collection
|
2011
(Revised from original 2010 version)
Los Grobo: Farming's Future?
David E. Bell and Cintra Scott
This case describes the international expansion plans of the second largest grain producer in Latin America, Los Grobo. Based in Argentina with US$550 million in annual sales, Los Grobo also operated in Brazil, Uruguay, and Paraguay--usually with local partners. Los Grobo had an unusual business model: it did not own land nor farm machinery. Instead, it created a network of partnered producers and suppliers. In other words, it outsourced as much as possible. CEO Gustavo Grobocopatel believed that Los Grobo's network model was the best way to work within "farming's new paradigm," in which knowledge and technological advancements were farmers' most important tools.
Keywords: Agribusiness;
Business Model;
Ownership;
Networks;
Expansion;
Information Technology;
Agriculture and Agribusiness Industry;
Argentina;
Citation:
Bell, David E., and Cintra Scott. "
Los Grobo: Farming's Future?" Harvard Business School Case 511-088, January 2011. (Revised from original December 2010 version.)
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Background Note
| HBS Case Collection
|
2011
(Revised from original 1993 version)
Note on Store Location
David E. Bell and Jose B. Alvarez
Reviews some basic issues to be considered in selecting a new location for a retail store.
Keywords: Business Divisions;
Geographic Location;
Expansion;
Retail Industry;
Citation:
Bell, David E., and Jose B. Alvarez. "
Note on Store Location." Harvard Business School Background Note 593-112, January 2011. (Revised from original April 1993 version.)
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Case
| HBS Case Collection
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2013
(Revised from original 2010 version)
Asian Agri and the Future of Palm Oil
David E. Bell and Natalie Kindred
For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil constituted an abundant, inexpensive source of food for Asian and, to a lesser extent, international markets. Its production had soared from 1970 to 2010, sparking concern from environmentalists over the conversion of high-value conservation land in Malaysia and Indonesia (where nearly 90% of palm oil was produced) into palm oil plantations. Critics had intensified their campaigns in recent years, urging—at times successfully—packaged food makers and investors to boycott palm oil suppliers accused of environmental mismanagement. While noting that some accusations were unjustified, palm oil producers argued the industry was making strides towards greater sustainability and cited the unique advantages of palm oil: it was free of unhealthy trans fats, for example, and required less land to produce more oil than any known substitute. Asian Agri, an established Indonesian palm oil grower and exporter, had thus far avoided public scrutiny. The company was a key source of employment in many rural communities, had extensive experience negotiating the complex Indonesian regulatory environment, and was moving to certify its operations according to industry-set sustainability guidelines. In 2010, Asian Agri appeared well positioned to capitalize on the growing palm oil market, but the broad-strokes vilification of the palm oil industry was a source of serious concern. In the face of great uncertainty, the management team needed to devise a strategy for the future.
Keywords: Plant-Based Agribusiness;
Social Marketing;
Corporate Social Responsibility and Impact;
Business Strategy;
Supply Chain Management;
Natural Environment;
Marketing Strategy;
Environmental Sustainability;
Agriculture and Agribusiness Industry;
Indonesia;
Malaysia;
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Case
| HBS Case Collection
|
2010
(Revised from original 2009 version)
Ebro Puleva
David E. Bell, Antonio Garcia de Castro, Rocio Reina Paniagua and Mary Louise Shelman
Once Spain's largest sugar company, Ebro Puleva has been transformed through a series of international acquisitions into the world's largest package rice company and second largest pasta company. In 2009, Chairman Antonio Hernandez Callejas must decide how to proceed now that the firm's sugar business has been sold. A specific question is whether the firm should sell its dairy business, which is limited to Spain. The case discusses the firm's branding strategy, approach to integration, and organizational structure used to manage a global business. The case also describes several changes in consumer behavior and the retail food market brought on by the global financial crisis.
Keywords: Mergers and Acquisitions;
Financial Crisis;
Globalized Firms and Management;
Leadership;
Growth and Development Strategy;
Brands and Branding;
Consumer Behavior;
Agriculture and Agribusiness Industry;
Retail Industry;
Spain;
Citation:
Bell, David E., Antonio Garcia de Castro, Rocio Reina Paniagua, and Mary Louise Shelman. "
Ebro Puleva." Harvard Business School Case 510-026, June 2010. (Revised from original December 2009 version.)
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Teaching Note
| HBS Case Collection
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2010
Diamond Foods (TN)
David E. Bell, Natalie Kindred and Mary Louise Shelman
Teaching Note for 510013..
Keywords: Cooperative Ownership;
Transformation;
Advertising Campaigns;
Corporate Strategy;
Product;
Organizational Culture;
Food and Beverage Industry;
Citation:
Bell, David E., Natalie Kindred, and Mary Louise Shelman. "
Diamond Foods (TN)." Harvard Business School Teaching Note 510-067, June 2010.
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Teaching Note
| HBS Case Collection
|
2010
Ebro Puleva (TN)
David E. Bell and Mary Louise Shelman
Teaching Note for 510026.
Keywords: Mergers and Acquisitions;
Transformation;
Decision Choices and Conditions;
Business or Company Management;
Strategy;
Brands and Branding;
Financial Crisis;
Business Exit or Shutdown;
Organizational Structure;
Globalization;
Food and Beverage Industry;
Spain;
Citation:
Bell, David E., and Mary Louise Shelman. "
Ebro Puleva (TN)." Harvard Business School Teaching Note 510-100, June 2010.
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Teaching Note
| HBS Case Collection
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2010
Monsanto: Helping Farmers Feed the World (TN)
David E. Bell and Mary Louise Shelman
Teaching Note for [510025].
Keywords: Food;
Production;
Adoption;
Leadership Style;
Globalized Markets and Industries;
Performance Productivity;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
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Teaching Note
| HBS Case Collection
|
2010
PureCircle (TN)
David E. Bell
Teaching Note for #510-032.
Keywords: Food and Beverage Industry;
United States;
Citation:
Bell, David E. "
PureCircle (TN)." Harvard Business School Teaching Note 510-072, June 2010.
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Teaching Note
| HBS Case Collection
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2010
Woolf Farming & Processing (TN)
David E. Bell and Mary Louise Shelman
Teaching Note for [510033].
Keywords: Agriculture and Agribusiness Industry;
California;
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Case
| HBS Case Collection
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2010
(Revised from original 2009 version)
Codevasf
David E. Bell, Marcos Fava Neves, Luciano Thome e Castro and Natalie Kindred
With many countries facing scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor Sao Francisco Valley (SFV) in the country's northeast. To do so, Brazil was instituting its first public-private partnership (PPP) in irrigation at Pontal, a partially built irrigation project in the SFV. In exchange for partial reimbursement from the Brazilian government and free use of 30,000 hectares land for 25 years, the private-sector partner would finish constructing the irrigation infrastructure and establish agricultural operations on the project; the partner was also required to integrate some local smallholders into the production chain. In December 2009, Codevasf was almost ready to start accepting bids for Pontal. For Clementino de Souza Coelho, director of infrastructure for Codevasf, the stakes were high: if successful at Pontal, PPPs could be replicated throughout the SFV, transforming the historically poor region into an agribusiness hub, as well as be a model for the rest of the world.
Keywords: Agribusiness;
Resource Allocation;
Bids and Bidding;
Infrastructure;
Supply Chain;
Business and Government Relations;
Natural Environment;
Agriculture and Agribusiness Industry;
Brazil;
Citation:
Bell, David E., Marcos Fava Neves, Luciano Thome e Castro, and Natalie Kindred. "
Codevasf." Harvard Business School Case 510-042, May 2010. (Revised from original December 2009 version.)
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Teaching Note
| HBS Case Collection
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2010
(Revised from original 2010 version)
Codevasf (TN)
David E. Bell and Natalie Kindred
Teaching Note for 510042.
Keywords: Agriculture and Agribusiness Industry;
Brazil;
Citation:
Bell, David E., and Natalie Kindred. "
Codevasf (TN)." Harvard Business School Teaching Note 510-070, May 2010. (Revised from original April 2010 version.)
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Case
| HBS Case Collection
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2010
(Revised from original 2009 version)
Rabobank: The Global Food and Agriculture Bank
David E. Bell, Ray A. Goldberg, Mary Louise Shelman and Aldo Sesia
Rabobank decides to focus primarily on food and agriculture firms and farms on a global basis.
Keywords: Agribusiness;
Banks and Banking;
Food;
Globalization;
System;
Banking Industry;
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Teaching Note
| HBS Case Collection
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2010
Alltech...naturally (TN)
David E. Bell and Mary Louise Shelman
Teaching Note for [508033].
Keywords: Health Industry;
Citation:
Bell, David E., and Mary Louise Shelman. "
Alltech...naturally (TN)." Harvard Business School Teaching Note 510-086, March 2010.
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Case
| HBS Case Collection
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2010
(Revised from original 2009 version)
Woolf Farming & Processing
David E. Bell, Laura Winig and Mary Louise Shelman
Woolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally imposed pumping restrictions. Woolf had been farming crops for more than 30 years, but this was the first time they suffered a water shortage so severe that crops had to be abandoned in the field. Even if there was short-term relief in the form of an increased allocation of water from the government, Woolf was concerned about water reliability and the need for additional infrastructure to provide long term water security to the region. If convinced that the water problem would be resolved, then Woolf should move quickly to purchase more land which was currently available at distressed prices. Yet some board members questioned the logic of additional investment in the region whose resources were so uncertain and wondered whether it was more prudent to pursue growth elsewhere. At the same time, some of Woolf's owners began to believe that more of the company's resources should be prioritized for dividends and other distributions as opposed to purely growth. What, if anything, could Woolf and other farmers do to influence the outcome?
Keywords: Family Business;
Resource Allocation;
Quality;
Business and Government Relations;
Decision Choices and Conditions;
Infrastructure;
Investment;
Growth and Development Strategy;
Weather and Climate Change;
Agriculture and Agribusiness Industry;
California;
Citation:
Bell, David E., Laura Winig, and Mary Louise Shelman. "
Woolf Farming & Processing." Harvard Business School Case 510-033, March 2010. (Revised from original December 2009 version.)
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Case
| HBS Case Collection
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2010
(Revised from original 2008 version)
ViniBrasil: New Latitude Wines
David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman
ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting. ViniBrasil “Rio Sol” wines, which have received several awards, are sold mainly in Brazil where per capita wine consumption is low and there is strong competition from inexpensive imports. Dao Sul must decide how to expand the Brazilian market and also if there is international potential for the new Brazilian wines.
Keywords: Agribusiness;
Global Strategy;
Innovation and Invention;
Management Practices and Processes;
Demand and Consumers;
Competition;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Brazil;
Citation:
Bell, David E., Marcos Flava Neves, Luciano Thome e Castro, and Mary Louise Shelman. "
ViniBrasil: New Latitude Wines." Harvard Business School Case 509-003, February 2010. (Revised from original December 2008 version.)
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Case
| HBS Case Collection
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2009
Diamond Foods
David E. Bell and Mary Louise Shelman
CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories?
Keywords: Agribusiness;
Business Model;
Customer Focus and Relationships;
Leadership;
Marketing Strategy;
Consumer Behavior;
Organizational Change and Adaptation;
Cooperative Ownership;
Agriculture and Agribusiness Industry;
Retail Industry;
United States;
Citation:
Bell, David E., and Mary Louise Shelman. "
Diamond Foods." Harvard Business School Case 510-013, December 2009.
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Case
| HBS Case Collection
|
2013
(Revised from original 2009 version)
PureCircle
David E. Bell and Aldo Sesia
In December 2008, the U.S. Food and Drug Administration (FDA) determined that high-purity Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircle manufactured from the Stevia plant, could be used in beverages, foods, and as a table top sweetener in the U.S.—the largest market for sugar and sweeteners in the world. While the FDA's determination was the breakthrough the company had hoped for, much remained uncertain—most obviously, would consumers accept Reb A as a substitute for sugar or the myriad sweeteners already established in the market place? The potential seemed high given consumers' growing concerns about obesity and diabetes. Yet, nothing was certain. What worried the company's leadership was the prospect of Reb A taking off—that is, being widely accepted by consumers and used by food and beverage (F&B) companies in mainstream mass-market products such as carbonated soft drinks—and the timing of the take off. If Reb A did go mainstream PureCircle would need to at least double its capacity to secure its position in the industry. If leadership overbuilt the company's capacity and Rebaudioside A ultimately remained a niche product they would severely jeopardize PureCircle's viability. Yet if leadership waited too long, the opportunity to create substantial wealth for the company's shareholders would be lost. As it was, the company's founder and CEO had already gambled by investing in enough production capacity for acceptance in the niche beverage market—before a market for Reb A had been established.
Keywords: Customer Relationship Management;
Investment;
Globalization;
Leadership;
Risk Management;
Product Launch;
Production;
Performance Productivity;
Business and Shareholder Relations;
Food and Beverage Industry;
United States;
Citation:
Bell, David E., and Aldo Sesia. "
PureCircle." Harvard Business School Case 510-032, March 2013. (Revised from original November 2009 version.)
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Case
| HBS Case Collection
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2009
Hungerit
David E. Bell, Sarah Morton and Mary Louise Shelman
Hungary's top producer of poultry products is deciding the company's future strategy in the face of new opportunities in Central and Eastern Europe, a changing retail market in Hungary, and the possibility of increased global competition.
Keywords: Opportunities;
Corporate Strategy;
Competitive Strategy;
Global Strategy;
Animal-Based Agribusiness;
Agriculture and Agribusiness Industry;
Hungary;
Citation:
Bell, David E., Sarah Morton, and Mary Louise Shelman. "
Hungerit." Harvard Business School Case 510-010, December 2009.
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Case
| HBS Case Collection
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2012
(Revised from original 2008 version)
Nestle
David E. Bell and Mary Louise Shelman
In April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestlé model."
Keywords: Globalized Firms and Management;
Globalized Markets and Industries;
Leadership Style;
Growth and Development Strategy;
Brands and Branding;
Organizational Culture;
Agriculture and Agribusiness Industry;
Citation:
Bell, David E., and Mary Louise Shelman. "
Nestle." Harvard Business School Case 509-001, October 2012. (Revised from original November 2008 version.)
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Case
| HBS Case Collection
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2009
(Revised from original 2008 version)
Olam International
David E. Bell and Mary Louise Shelman
In 20 years, Sunny Verghese had built Singapore-based Olam International from a small Nigerian export company into a $5 billion global leader in agricultural commodities with a core competence in Africa. Olam's growth had come by pursuing product and geographic adjacencies, and its “farm gate to factory gate” approach had been extended to 14 agricultural products, including cashews, sesame, cocoa, and coffee. In mid-October 2008, Olam's stock price declined to $1 a share from a high of $3.71 in early 2007 as part of the global economic crisis. Verghese had to decide whether to change the firm's strategy based on the new economic environment.
Keywords: Financial Crisis;
Trade;
Growth and Development Strategy;
Supply Chain;
Expansion;
Agriculture and Agribusiness Industry;
Africa;
Singapore;
Citation:
Bell, David E., and Mary Louise Shelman. "
Olam International." Harvard Business School Case 509-002, October 2009. (Revised from original December 2008 version.)
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Case
| HBS Case Collection
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2009
(Revised from original 2008 version)
Alliance for a Green Revolution in Africa (AGRA)
David E. Bell and Brian Matthew Milder
In 2006, the Bill and Melinda Gates Foundation and the Rockefeller Foundation joined together to form a new organization, AGRA, to tackle the historic challenge of increasing agricultural production in Africa. Launched with much fanfare and led by former U.N. Secretary-General Kofi Annan as chairman of the board, AGRA sought to help millions of African farmers and their families achieve food security and lift themselves out of poverty. By 2008, AGRA had assembled a strong leadership team and had funded numerous small projects ranging from seed development to education. However, it needed to secure additional funding from public and private donors, gain the cooperation of governments, and catalyze private markets to achieve its goals.
Keywords: Developing Countries and Economies;
Investment Funds;
Food;
Giving and Philanthropy;
Business and Government Relations;
Non-Governmental Organizations;
Poverty;
Agriculture and Agribusiness Industry;
Africa;
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Case
| HBS Case Collection
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2009
(Revised from original 2009 version)
GLOBALGAP: Food Safety and Private Standards
David E. Bell and Mary Louise Shelman
In response to new laws governing liability and several food safety scares in the 1990s, European retailers drove the creation of a universal production standard based on Good Agricultural Practices (GAP) for fresh fruit and vegetables and a third-party certification system to monitor compliance. By 2008, the GLOBALGAP standard had expanded to cover coffee, tea, livestock, and aquaculture. Over 90,000 producers in 87 countries had been certified. Looking ahead, GLOBALGAP's board and management were discussing a number of questions, including the following: should GAP include environmental and social aspects beyond food safety; what was GLOBALGAP's role outside of Europe; and how GLOBALGAP is a 'hidden asset' compared to ethical labels such as Fair Trade.
Keywords: Agribusiness;
Food;
Governance Compliance;
Governing Rules, Regulations, and Reforms;
Business and Government Relations;
Safety;
Agriculture and Agribusiness Industry;
Europe;
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Case
| HBS Case Collection
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2009
(Revised from original 2006 version)
Disney Consumer Products: Marketing Nutrition to Children
David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to a global obesity epidemic, DCP reformulated existing products and introduced new ones which met stringent nutritional requirements. Disney--and by extension, DCP--is highly influential with children: can the company use its "magic" to get children to switch from sugary, processed foods and become lifelong converts to a more nutritious diet? What is the food industry's responsibility in this controversial space?
Keywords: Age Characteristics;
Nutrition;
Brands and Branding;
Corporate Social Responsibility and Impact;
Partners and Partnerships;
Social Issues;
Consumer Products Industry;
Food and Beverage Industry;
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Case
| HBS Case Collection
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2009
(Revised from original 2008 version)
COFCO Xinjiang Tunhe Co., Ltd.
David E. Bell and Aldo Sesia
In 2005, COFCO Ltd., one of China's largest and most successful companies, acquired Xinjiang Tunhe, a tomato processing firm, which had been, in recent years, poorly managed. COFCO changed Tunhe's management team and set out to create a culture of professionalism and impressed upon the employees that the customer came first. Qin Yelong, Tunhe president, had ambitious goals for the company. he wanted Tunhe to be the world's largest supplier of tomato products (primarily paste) within three years. To do so, Tunhe needed to secure relationships with top-of-the-line international customers, such as H.J. Heinz and Unilever. These companies were interested in Tunhe as a supplier, but needed assurances that the company could provide a reliable supply of high quality, competitively priced, and safe tomato paste year in and year out before they would finalize long term contracts with Tunhe. Qin and his management team knew that to be number one, Tunhe would need to take a lead role in modernizing China's current "peasant mode of agriculture." Indeed, Tunhe's tomato supply came from 200,000 mainly uneducated farmers, working small parcels of land (less than 0.2 hectare on average) with little to no mechanization, scattered across the regions of Northwest China. The challenge: How to manage so many farmers (the number was expected to grow to 300,000 if Qin's revenue targets were achieved) so as to ensure consistent tomato quality and safety without dramatically increasing costs. Qin realized that Tunhe had an opportunity to create a new mode of agriculture, which could be the model for all agribusiness in China moving forward. On the other hand, a misstep could lead Heinz and other large international companies to look elsewhere for their supply requirements.
Keywords: Agribusiness;
Customer Relationship Management;
Rural Scope;
Supply Chain Management;
Performance Consistency;
Safety;
Agriculture and Agribusiness Industry;
China;
Citation:
Bell, David E., and Aldo Sesia. "
COFCO Xinjiang Tunhe Co., Ltd." Harvard Business School Case 508-079, July 2009. (Revised from original June 2008 version.)
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Teaching Note
| HBS Case Collection
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2009
COFCO Xinjiang Tunhe Co., Ltd. (TN)
David E. Bell, Sarah Morton and Mary Louise Shelman
Teaching Note for [508079].
Keywords: Mergers and Acquisitions;
Customer Focus and Relationships;
Goals and Objectives;
Quality;
Price;
Competitive Strategy;
Contracts;
Supply and Industry;
Business or Company Management;
Problems and Challenges;
Safety;
Cost Management;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
China;
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Teaching Note
| HBS Case Collection
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2012
(Revised from original 2009 version)
Nestle (TN)
David E. Bell and Mary Louise Shelman
Teaching Note for [509001].
Keywords: Food;
Food and Beverage Industry;
Citation:
Bell, David E., and Mary Louise Shelman. "
Nestle (TN)." Harvard Business School Teaching Note 509-057, October 2012. (Revised from original June 2009 version.)
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Teaching Note
| HBS Case Collection
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2009
Olam International (TN)
David E. Bell and Mary Louise Shelman
Teaching Note for [509002].
Citation:
Bell, David E., and Mary Louise Shelman. "
Olam International (TN)." Harvard Business School Teaching Note 509-056, May 2009.
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Case
| HBS Case Collection
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2009
(Revised from original 2007 version)
A Differentiation Strategy at ASDA
David E. Bell and Nitin Sanghavi
The Wal-Mart CEO has challenged his company to do more to help mankind. The British subsidiary, ASDA, is reviewing its activities in the environment/social arena.
Keywords: Business Subsidiaries;
Trends;
Values and Beliefs;
Leadership Style;
Growth and Development Strategy;
Corporate Social Responsibility and Impact;
Food and Beverage Industry;
Retail Industry;
Citation:
Bell, David E., and Nitin Sanghavi. "
A Differentiation Strategy at ASDA." Harvard Business School Case 507-047, February 2009. (Revised from original February 2007 version.)
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Case
| HBS Case Collection
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2009
Marks and Spencer: Plan A
David E. Bell, Nitin Sanghavi and Laura Winig
Marks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?
Keywords: Marketing;
Corporate Social Responsibility and Impact;
Strategic Planning;
Environmental Sustainability;
Competitive Advantage;
Retail Industry;
Citation:
Bell, David E., Nitin Sanghavi, and Laura Winig. "
Marks and Spencer: Plan A." Harvard Business School Case 509-029, January 2009.
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Case
| HBS Case Collection
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2008
Taylor Fresh Foods
David E. Bell, Natalie Kindred and Mary Louise Shelman
In 13 years, Bruce Taylor had built Taylor Fresh Foods into a $1 billion company and the top supplier of salads to the U.S. food service industry and to supermarket deli departments. In 2008, he was convinced that the time was right to make a big push in the fresh food area to satisfy consumers that were demanding more convenient, natural, good-tasting, and locally-grown foods. Taylor needed an action plan to make Taylor Fresh the industry leader before his competition woke up to the opportunity that lay before them all.
Keywords: Food;
Brands and Branding;
Demand and Consumers;
Supply Chain Management;
Competition;
Expansion;
Agriculture and Agribusiness Industry;
United States;
Citation:
Bell, David E., Natalie Kindred, and Mary Louise Shelman. "
Taylor Fresh Foods." Harvard Business School Case 509-008, December 2008.
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Case
| HBS Case Collection
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2008
JBS Swift & Co.
David E. Bell and Cathy Ross
Brazilian meat packer JBS surprised many in the U.S. beef industry when it acquired Swift & Co.—a company more than five times its size—in 2007, then moved to acquire the U.S.'s fourth and fifth largest beef producers in 2008. The new JBS Swift slashed costs and restructured, turning around a quarterly loss of $99 million to a gain of $140 million within 6 months. JBS aimed to position itself to supply beef markets around the world, but it faced a perfect storm of rising feed and fuel prices, a global credit crisis, and industry analysts skeptical about the company's debt load.
Keywords: Animal-Based Agribusiness;
Mergers and Acquisitions;
Restructuring;
Financial Crisis;
Borrowing and Debt;
Global Strategy;
Agriculture and Agribusiness Industry;
United States;
Brazil;
Citation:
Bell, David E., and Cathy Ross. "
JBS Swift & Co." Harvard Business School Case 509-021, December 2008.
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Class Lecture
|
2008
Marketing as Competitive Advantage: Fundamentals
Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty, who teach core principles of marketing, as well as animated frameworks, articles, and notes. Instructional workbook exercises will help you evaluate your own marketing efforts and create a marketing plan for your organization.
Keywords: Customers;
Framework;
Marketing Strategy;
Product Positioning;
Planning;
Competitive Advantage;
Segmentation;
Citation:
Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "
Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.
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Teaching Note
| HBS Case Collection
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2008
Disney Consumer Products: Marketing Nutrition to Children (TN)
David E. Bell and Mary L. Shelman
Teaching Note for [507-006].
Keywords: Food;
Partners and Partnerships;
Nutrition;
Age Characteristics;
Health Pandemics;
Consumer Products Industry;
Food and Beverage Industry;
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Teaching Note
| HBS Case Collection
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2008
Vegpro Group: Growing in Harmony (TN)
David E. Bell and Mary L. Shelman
Teaching Note for [508-001].
Keywords: Plant-Based Agribusiness;
Customers;
Production;
Price;
Ethics;
Environmental Sustainability;
Development Economics;
Supply Chain;
Agriculture and Agribusiness Industry;
Europe;
United Kingdom;
Kenya;
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Teaching Note
| HBS Case Collection
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2008
Viagen: Revolutioning the Livestock Industry (TN)
David E. Bell, Mary L. Shelman and Eliot Sherman
Teaching Note for [507021].
Keywords: Investment;
Genetics;
Production;
Training;
Customers;
Supply Chain;
Business Plan;
Commercialization;
Technology;
Performance Efficiency;
Governing Rules, Regulations, and Reforms;
Industry Structures;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
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Case
| HBS Case Collection
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2008
(Revised from original 2007 version)
Hariyali Kisaan Bazaar: A Rural Business Initiative
David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman
In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India geared toward farmers and their families. Through its growing network of stores, DSCL is able to establish relationships with farmers and provide them with a host of agricultural services, including improved crop inputs, agronomic support, fuel, banking, and consumer goods. The outlets also buy back some of the farmers' production at harvest time. In utilizing the products and services offered by the stores, farmers are able to improve the quality of their crops and access a network of helpful resources in an environment that was once considered completely tangential to the benefits of agricultural research and technology reaped in other parts of the world. DSCL strategizes about how the company can also benefit from these freshly forged connections with India's rural millions.
Keywords: Business Model;
Business Conglomerates;
Agribusiness;
Rural Scope;
Customer Relationship Management;
Business Strategy;
Service Operations;
Networks;
Alliances;
Retail Industry;
India;
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Case
| HBS Case Collection
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2008
(Revised from original 2007 version)
Alltech...naturally
David E. Bell and Mary L. Shelman
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for animals and humans. Although numerous branded selenium-enriched products were being sold in supermarkets around the world, the company's current business model (selling Sel-Plex as an ingredient) did not allow it to participate in the value created. Lyons and Alltech's directors must choose between three different options for Sel-Plex, which include continuing with the current strategy, partnering with animal producers, or marketing Sel-Plex directly to consumers in tablet form.
Keywords: Brands and Branding;
Leadership Development;
Customer Focus and Relationships;
Expansion;
Technological Innovation;
Intellectual Property;
Sales;
Value Creation;
Business Model;
Growth and Development Strategy;
Health Industry;
Citation:
Bell, David E., and Mary L. Shelman. "
Alltech...naturally." Harvard Business School Case 508-033, April 2008. (Revised from original December 2007 version.)
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Teaching Note
| HBS Case Collection
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2008
Hariyali Kisaan Bazaar: A Rural Business Initiative (TN)
David E. Bell and Nitin Sanghavi
Teaching Note for [508012].
Keywords: Retail Industry;
India;
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Case
| HBS Case Collection
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2008
(Revised from original 2008 version)
South Dakota Wheat Growers
David E. Bell and Mary L. Shelman
As a farmer-owned cooperative, South Dakota Wheat Growers (SDWG) serves the needs of its 3,600 active farmer-members by supplying farm inputs and organizing the marketing and transportation of grain produced in the co-op's service territory. For almost 80 years, the majority of grain was shipped out of the area by rail to markets in the East and the Pacific Northwest. However, the recent expansion in ethanol production is changing the pattern of grain flow along with stimulating the local farm economy. SDWG's management and producer board must decide how to continue to meet the needs of their producer-owners under the new conditions.
Keywords: Plant-Based Agribusiness;
Economic Growth;
Global Strategy;
Growth and Development Strategy;
Marketing Strategy;
Production;
Cooperative Ownership;
Expansion;
Rail Transportation;
Agriculture and Agribusiness Industry;
Citation:
Bell, David E., and Mary L. Shelman. "
South Dakota Wheat Growers." Harvard Business School Case 508-034, February 2008. (Revised from original January 2008 version.)
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Case
| HBS Case Collection
|
2008
(Revised from original 2006 version)
ViaGen: Revolutionizing the Livestock Industry
David E. Bell, Reed Martin and Mary L. Shelman
ViaGen has invested heavily to develop cloning technology for the livestock industry. Cloning has the potential to significantly improve the genetics of livestock, leading to higher quality meat, healthier animals, and more efficient production. Since 2003, the firm has been waiting for the FDA to declare that meat and milk from cloned animals are no different from non-clones. During that period the company has worked to educate regulators, consumers, and members of the livestock chain about cloning. In late 2006, the FDA announcement appears imminent. ViaGen CEO Mark Walton needs to develop different business plans to commercialize cloning technology in pigs, cattle, and horses, all of which have a different industry structure. At the same time, he must consider what to do if the announcement is delayed yet again.
Keywords: Animal-Based Agribusiness;
Business Plan;
Governing Rules, Regulations, and Reforms;
Marketing Communications;
Industry Structures;
Business and Government Relations;
Genetics;
Commercialization;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
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Case
| HBS Case Collection
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2007
(Revised from original 2006 version)
The Convention on Biological Diversity: Engaging the Private Sector
David E. Bell and Mary L. Shelman
The Convention on Biological Diversity (CBD) was a U.N. treaty that by 2006 had been signed by virtually every country in the world except for the United States. The treaty established three main goals: the conservation of biological diversity, the sustainable use of its components, and the fair and equitable sharing of the benefits arising from the use of genetic resources. Although the treaty had been in effect for almost 15 years, progress was slow. CBD Executive Secretary Ahmed Djoghlaf needed to increase the participation of the private sector in order to meet the treaty's "2010 Target," which called for a significant reduction in the loss of biodiversity at all levels (global, regional, and national). Provides background on the relationship between biodiversity and agriculture.
Keywords: Agribusiness;
Private Sector;
Business and Community Relations;
Business and Government Relations;
Genetics;
Environmental Sustainability;
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Case
| HBS Case Collection
|
2007
Queensland Sugar Limited
David E. Bell and Mary L. Shelman
Until industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers are threatening to leave the group and market on their own. Their primary objection is to QSL's board structure, which is currently divided equally between millers, growers, and independent directors. The case describes the evolution of Australia's sugar industry; the differing interests of growers, millers, and customers; and the impact of changes in global supply (e.g., the rise of Brazil as a major sugarcane and sugar producer) and demand (e.g., the increased use of sugarcane for ethanol production).
Keywords: Plant-Based Agribusiness;
Goods and Commodities;
Trade;
Governing Rules, Regulations, and Reforms;
Competition;
Marketing Strategy;
Supply Chain;
Network Effects;
Supply and Industry;
Agriculture and Agribusiness Industry;
Australia;
Citation:
Bell, David E., and Mary L. Shelman. "
Queensland Sugar Limited." Harvard Business School Case 508-038, December 2007.
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Case
| HBS Case Collection
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2007
Vegpro Group: Growing in Harmony
David E. Bell, Brian Milder and Mary L. Shelman
Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport, including "food miles". The case describes the company's growth, which includes the use of owned land and outgrowers for production, the addition of value-added processing to obtain premium prices, and the introduction of global certification to ensure food safety and meet retailer and consumer requirements. The case also discusses the potential impact of increased consumer awareness of ethical sourcing and introduces the potential trade off between local production and economic development.
Keywords: Customer Satisfaction;
Developing Countries and Economies;
Ethics;
Food;
Growth and Development Strategy;
Operations;
Environmental Sustainability;
Agriculture and Agribusiness Industry;
Kenya;
Europe;
United Kingdom;
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Case
| HBS Case Collection
|
2007
(Revised from original 2006 version)
Embrapa
David E. Bell and Mary L. Shelman
Brazil's national agricultural research corporation, Embrapa, has developed an integrated crop and livestock production system that will allow farmers and ranchers to intensify production and improve profitability. Broad adoption of the technology would provide the country with greater agricultural production, a major source of exports, without the need to convert additional areas of the Cerrado or Amazon to farmland. However, producers have been slow to adopt it due to the initial costs of the system and the fact that many of the benefits are beyond the farmgate. Embrapa's director of technology transfer must develop a plan to encourage adoption.
Keywords: Agribusiness;
Policy;
Business and Government Relations;
Environmental Sustainability;
Technology Adoption;
Agriculture and Agribusiness Industry;
Brazil;
Citation:
Bell, David E., and Mary L. Shelman. "
Embrapa." Harvard Business School Case 507-019, October 2007. (Revised from original December 2006 version.)
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Case
| HBS Case Collection
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2007
(Revised from original 2006 version)
Monsanto: Realizing Biotech Value in Brazil
David E. Bell and Mary L. Shelman
In 2003, Monsanto's patented "Roundup Ready" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based collection system in Brazil. Growers paid a post-harvest "indemnity" fee for those soybeans grown with illegal seed. Although there were initial concerns by farmers and grain companies--who collected the fee on Monsanto's behalf--the system worked smoothly, with over 97% of the farmers "self-declaring" their Roundup soybeans the first year. Jerry Steiner, executive vice-president of commercial acceptance, must decide if the situation in Brazil is stable enough to support a significant increase in breeding and biotech spending to develop products specifically designed for the Brazilian market. In addition, outlines situations in Argentina and India, and asks if the world's leading biotechnology firm should develop similar delivery-based systems.
Keywords: Plant-Based Agribusiness;
Patents;
Lawfulness;
Emerging Markets;
Product Development;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
Brazil;
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Case
| HBS Case Collection
|
2007
(Revised from original 2006 version)
Ponsse: From Finland to Global
David E. Bell and Mary L. Shelman
Finland-based Ponsse Oyj, with 2005 turnover of $250 million, is the only dedicated forest equipment company of size that remained in a consolidating industry. Competitors included global giants such as John Deere and Komatsu. Since his arrival at Ponsse in 2004, CEO Arto Tiitinen had focused the firm on delivering superior product quality and exceptional customer service. In 2006, the firm was limited by manufacturing capacity, but this constraint would be lifted when a new plant expansion came on-line in early 2007. Tiitinen was positioning the firm to increase sales in countries such as Russia, Brazil, and the United States. How could the CEO make sure that Ponsse maintained its important characteristics as it expanded its global sales and service network? Information on the global forest industry is included.
Keywords: Globalized Firms and Management;
Globalized Markets and Industries;
Growth and Development Strategy;
Performance Capacity;
Expansion;
Forest Products Industry;
Forestry Industry;
Russia;
Finland;
United States;
Brazil;
Citation:
Bell, David E., and Mary L. Shelman. "
Ponsse: From Finland to Global." Harvard Business School Case 507-002, September 2007. (Revised from original December 2006 version.)
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Case
| HBS Case Collection
|
2007
(Revised from original 2005 version)
Beijing Hualian
David E. Bell and Mary L. Shelman
China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food and nonfood lines, but differ in design and in the product and brand mix that would be carried. Results from the pilot store (a remodeled hypermarket in Beijing) were encouraging, with revenues and profits up and customers spending more on each visit. The company must decide how quickly to roll out Family Stores in China. Strategic issues include preempting competition by moving quickly into new cities, balancing the buying power of multinational retailers who were also purchasing merchandise for export, leveraging Beijing Hualian's understanding of the rapidly changing domestic market, accessing capital for expansion, and training and retaining Chinese management talent.
Keywords: Marketing Strategy;
Product Positioning;
Consumer Behavior;
Competition;
Corporate Strategy;
Retail Industry;
China;
Citation:
Bell, David E., and Mary L. Shelman. "
Beijing Hualian." Harvard Business School Case 906-403, September 2007. (Revised from original November 2005 version.)
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Supplement
| HBS Case Collection
|
2007
Academia Barilla Video
David E. Bell
Keywords: Media;
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Teaching Note
| HBS Case Collection
|
2007
Academia Barilla (TN)
David E. Bell and Mary L. Shelman
Teaching Note to (507-001).
Keywords: Food and Beverage Industry;
Italy;
Citation:
Bell, David E., and Mary L. Shelman. "
Academia Barilla (TN)." Harvard Business School Teaching Note 508-015, August 2007.
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Case
| HBS Case Collection
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2007
(Revised from original 2006 version)
Academia Barilla
David E. Bell and Mary L. Shelman
Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold departure from Barilla's core competencies of high-volume production and sales of fast moving, low-priced goods. Provides an opportunity to discuss trends in consumer eating habits, supply chains for locally-produced goods, and changes in retail formats. In addition, provides an opportunity to discuss the difference in investment philosophy between a family-owned company and a publicly-traded company.
Keywords: Supply Chain;
Plant-Based Agribusiness;
Brands and Branding;
Decision Choices and Conditions;
Family Ownership;
Nutrition;
Product Development;
Investment;
Food and Beverage Industry;
Italy;
Citation:
Bell, David E., and Mary L. Shelman. "
Academia Barilla." Harvard Business School Case 507-001, May 2007. (Revised from original October 2006 version.)
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Teaching Note
| HBS Case Collection
|
2007
Monsanto: Realizing Biotech Value in Brazil (TN)
David E. Bell and Mary L. Shelman
Keywords: Value;
Food and Beverage Industry;
Biotechnology Industry;
Brazil;
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Teaching Note
| HBS Case Collection
|
2007
Bunge: Poised for Growth (TN)
David E. Bell and Mary L. Shelman
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Case
| HBS Case Collection
|
2006
(Revised from original version)
Southwest Lumber Distributors
David E. Bell
Concerns a lumber wholesaler who has been asked to give a forward price commitment. The market price has been volatile and the type of wood is different from that traded on the futures market. The question is: What to do about customer's request?
Keywords: Customers;
Markets;
Price;
Forest Products Industry;
Citation:
Bell, David E. "
Southwest Lumber Distributors." Harvard Business School Case 180-134, November 2006. (Revised from original June 1980 version.)
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Background Note
| HBS Case Collection
|
2006
(Revised from original version)
Note on Futures Contracts
David E. Bell
Provides an introduction to futures contracts, what they are, what their use in hedging is, and their usefulness in providing forecasts. Also covers basic risk. Includes a list of commodities currently traded in futures markets and the necessary properties of a commodity that make it tradable in a futures market.
Keywords: Futures and Commodity Futures;
Citation:
Bell, David E. "
Note on Futures Contracts." Harvard Business School Background Note 183-126, November 2006. (Revised from original December 1982 version.)
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Case
| HBS Case Collection
|
2006
(Revised from original 2002 version)
Tesco Plc.
David E. Bell
Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating employees, succeeding on the Internet, and creating an international strategy.
Keywords: History;
Motivation and Incentives;
Leadership;
Internet;
Supply Chain Management;
Global Strategy;
Globalization;
Customer Focus and Relationships;
Business Strategy;
Retail Industry;
Citation:
Bell, David E. "
Tesco Plc." Harvard Business School Case 503-036, October 2006. (Revised from original December 2002 version.)
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Case
| HBS Case Collection
|
2006
(Revised from original 2005 version)
Bunge: Poised for Growth
David E. Bell and Mary L. Shelman
As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is anticipating expanded demand for meat and oils in Asia, increased world trade in agricultural commodities and processed goods, increased volatility, and the possibility of new biotechnology-based products with special quality traits that will require segregated, identity-preserved supply chains from farm to food customer. Bunge is unique because of its focus, its integration from farm to consumer, its commitment to partnering, and its management style that emphasizes decentralization and local entrepreneurship.
Keywords: Customer Focus and Relationships;
Trade;
Global Strategy;
Leadership;
Growth Management;
Management Style;
Demand and Consumers;
Supply Chain;
Integration;
Technology;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
Asia;
Europe;
Citation:
Bell, David E., and Mary L. Shelman. "
Bunge: Poised for Growth." Harvard Business School Case 506-036, July 2006. (Revised from original December 2005 version.)
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Case
| HBS Case Collection
|
2005
(Revised from original 1999 version)
Eddie Bauer, Inc.
David E. Bell and Ann Leamon
Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible?
Keywords: Management;
Brands and Branding;
Marketing Channels;
Product Positioning;
Business Strategy;
Internet;
Citation:
Bell, David E., and Ann Leamon. "
Eddie Bauer, Inc." Harvard Business School Case 500-034, September 2005. (Revised from original October 1999 version.)
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Case
| HBS Case Collection
|
2005
(Revised from original 2004 version)
Chez Cora
David E. Bell, Hal Hogan and Carin-Isabel Knoop
Chez Cora is a chain of breakfast restaurants that successfully expanded from Quebec to Ontario. Is it organized appropriately for more growth? Could the concept work in the United States? If so, how should a migration to the United States be structured? Includes color exhibits.
Keywords: Food;
Global Strategy;
Innovation Strategy;
Growth Management;
Service Operations;
Food and Beverage Industry;
Service Industry;
Canada;
United States;
Citation:
Bell, David E., Hal Hogan, and Carin-Isabel Knoop. "
Chez Cora." Harvard Business School Case 505-054, June 2005. (Revised from original December 2004 version.)
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Case
| HBS Case Collection
|
2005
(Revised from original 2004 version)
The Consultative Group on International Agricultural Research
David E. Bell and Hal Hogan
The Consultative Group on International Agricultural Research (CGIAR) has a long, successful history at inventing solutions that help developing countries improve their agriculture. Their research centers are spread across the globe. For many years, they were funded by sponsors who took a long-term view--commensurate with the necessary horizon for R&D. Increasingly though, donors want faster, evidence-based payoffs to their donations. How should CGIAR adapt?
Keywords: History;
Adaptation;
Investment;
Research and Development;
Agribusiness;
Developing Countries and Economies;
Innovation and Invention;
Consulting Industry;
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Case
| HBS Case Collection
|
2005
(Revised from original 2004 version)
Bright Dairy & Food Co., Ltd
David E. Bell and Hal Hogan
Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market?
Keywords: Distribution;
Marketing Strategy;
Growth and Development;
Public Ownership;
Emerging Markets;
Business Strategy;
Food and Beverage Industry;
China;
Citation:
Bell, David E., and Hal Hogan. "
Bright Dairy & Food Co., Ltd." Harvard Business School Case 905-404, March 2005. (Revised from original October 2004 version.)
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Teaching Note
| HBS Case Collection
|
2005
7-Eleven, Inc. (TN)
David E. Bell
Teaching Note to (9-504-057).
Keywords: Food and Beverage Industry;
Retail Industry;
Japan;
United States;
Citation:
Bell, David E. "
7-Eleven, Inc. (TN)." Harvard Business School Teaching Note 505-067, March 2005.
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Teaching Note
| HBS Case Collection
|
2005
Bright Dairy & Food Co., Ltd. (TN)
David E. Bell
Teaching Note to (9-905-404).
Keywords: Food and Beverage Industry;
China;
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Class Lecture
| 2005
The Revolution in Retailing
David E. Bell
Keywords: Sales;
Marketing;
Change;
Citation:
Bell, David E. "
The Revolution in Retailing." Boston: Harvard Business School Publishing Class Lecture, 2005. Electronic. (Faculty Lecture: HBSP Product Number 1037C.)
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Case
| HBS Case Collection
|
2004
(Revised from original 1989 version)
Colonial Homes
David E. Bell
Colonial Homes supplies a complete raw materials package to build entire homes. The price of the package is guaranteed at the signing of the sales contract, while delivery (and payment) are not effected for up to six months. In an effort to reduce its exposure to fluctuating lumber prices, Colonial sources the package (mostly lumber) through the only lumber yard that also offers a six-month price guarantee. The lumber yard recently raised its prices, prompting Colonial to look elsewhere (with no or lesser fixed price guarantees).
Keywords: Customer Value and Value Chain;
Contracts;
Price;
Price Bubble;
Fluctuation;
Monopoly;
Problems and Challenges;
Sales;
Accommodations Industry;
Real Estate Industry;
Citation:
Bell, David E. "
Colonial Homes." Harvard Business School Case 190-008, May 2004. (Revised from original July 1989 version.)
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Background Note
| HBS Case Collection
|
2004
(Revised from original 2003 version)
How Government Shaped the American Diet
David E. Bell, Stacey J. Bell and George L. Blackburn
American eating habits have changed over time. Reviews those changes, the role of government policy in affecting those changes, and the health consequences of obesity.
Keywords: Nutrition;
Business and Government Relations;
United States;
Citation:
Bell, David E., Stacey J. Bell, and George L. Blackburn. "
How Government Shaped the American Diet." Harvard Business School Background Note 504-064, March 2004. (Revised from original November 2003 version.)
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Teaching Note
| HBS Case Collection
|
2004
ABS Global (TN)
David E. Bell
Teaching Note to (9-504-053).
Keywords: Agriculture and Agribusiness Industry;
Australia;
Citation:
Bell, David E. "
ABS Global (TN)." Harvard Business School Teaching Note 504-076, February 2004.
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Case
| HBS Case Collection
|
2004
(Revised from original 2003 version)
7-Eleven, Inc.
David E. Bell and Hal Hogan
Can 7-Eleven United States replicate the successful experience of 7-Eleven Japan in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States.
Keywords: Distribution;
Adoption;
Success;
Sales;
Food;
Food and Beverage Industry;
Retail Industry;
Japan;
United States;
Citation:
Bell, David E., and Hal Hogan. "
7-Eleven, Inc." Harvard Business School Case 504-057, January 2004. (Revised from original December 2003 version.)
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Case
| HBS Case Collection
|
2003
(Revised from original 2002 version)
Wal-Mart Neighborhood Markets
David E. Bell, Jeffrey M. Feiner and Iris T. Li
Wal-Mart has been growing at 15% per year for the last 10 years. Can it keep growing at that rate for the next 10 years? CEO Lee Scott reflects on his strategy for achieving such growth, relying on a combination of supercenters, neighborhood markets, and international interest.
Keywords: Growth and Development;
Leadership;
Growth and Development Strategy;
Marketing;
Strategy;
Retail Industry;
United States;
Citation:
Bell, David E., Jeffrey M. Feiner, and Iris T. Li. "
Wal-Mart Neighborhood Markets." Harvard Business School Case 503-034, November 2003. (Revised from original October 2002 version.)
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Case
| HBS Case Collection
|
2003
ABS Global
David E. Bell, Hal Hogan and Jose M. M. Porraz
ABS Global is considering an acquisition in Australia. Efficient production and distribution is becoming more difficult as it becomes global. Yet trade restrictions and local preferences for its product, bull semen, dictate that ABS come up with a new way to conceptualize its go-to-market strategy.
Keywords: Acquisition;
Production;
Global Strategy;
Distribution;
Adaptation;
Agriculture and Agribusiness Industry;
Australia;
Citation:
Bell, David E., Hal Hogan, and Jose M. M. Porraz. "
ABS Global." Harvard Business School Case 504-053, October 2003.
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Case
| HBS Case Collection
|
2003
(Revised from original 2002 version)
Sa Sa Cosmetics
David E. Bell and Iris T. Li
Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis.
Keywords: Crisis Management;
Management Analysis, Tools, and Techniques;
Brands and Branding;
Marketing Strategy;
Distribution;
Beauty and Cosmetics Industry;
Fashion Industry;
Citation:
Bell, David E., and Iris T. Li. "
Sa Sa Cosmetics." Harvard Business School Case 502-085, May 2003. (Revised from original May 2002 version.)
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Case
| HBS Case Collection
|
2003
(Revised from original 2003 version)
Brioni
David E. Bell
Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to recognize the quite different organizational demands of the women's fashion business. Includes color exhibits.
Keywords: Brands and Branding;
Segmentation;
Expansion;
Profit;
Risk Management;
Demand and Consumers;
Fashion Industry;
Citation:
Bell, David E. "
Brioni." Harvard Business School Case 503-057, April 2003. (Revised from original February 2003 version.)
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Teaching Note
| HBS Case Collection
|
2003
Brioni (TN)
David E. Bell
Teaching Note for (9-503-057).
Keywords: Fashion Industry;
Citation:
Bell, David E. "
Brioni (TN)." Harvard Business School Teaching Note 503-089, March 2003.
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Teaching Note
| HBS Case Collection
|
2003
(Revised from original 2003 version)
Wal-Mart Neighborhood Markets (TN)
David E. Bell
Teaching Note for (9-503-034).
Keywords: Retail Industry;
United States;
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Teaching Note
| HBS Case Collection
|
2003
Tesco Plc. (TN)
David E. Bell
Teaching Note for (9-503-036).
Keywords: Retail Industry;
Citation:
Bell, David E. "
Tesco Plc. (TN)." Harvard Business School Teaching Note 503-079, March 2003.
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Teaching Note
| HBS Case Collection
|
2002
Sa Sa Cosmetics, TN
David E. Bell
Teaching Note for (9-502-085).
Keywords: Fashion Industry;
Beauty and Cosmetics Industry;
Citation:
Bell, David E. "
Sa Sa Cosmetics, TN." Harvard Business School Teaching Note 503-027, August 2002.
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Case
| HBS Case Collection
|
2001
(Revised from original 1998 version)
United Way of Massachusetts Bay
David E. Bell and Ann Leamon
The United Way of Massachusetts Bay held the monopoly on workplace giving for 50 years. In the 1990s it has experienced a dramatic change in the workplace itself and in donor attitudes toward giving and toward the United Way organization. This case investigates the implications of these changes on the United Way and explores the tools and messages it can use to market itself, in particular, how to use direct mail and the Internet to create one-to-one relationships with donors.
Keywords: Change;
Marketing Channels;
Marketing Strategy;
Monopoly;
Relationships;
Attitudes;
Internet;
Massachusetts;
Citation:
Bell, David E., and Ann Leamon. "
United Way of Massachusetts Bay." Harvard Business School Case 599-042, April 2001. (Revised from original October 1998 version.)
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Case
| HBS Case Collection
|
2000
(Revised from original 2000 version)
Loblaw Companies Ltd.: The Road Ahead
Ray A. Goldberg, David E. Bell and Ann Leamon
After 24 years at the helm of Loblaw Companies, Canada's largest food retailer, Richard Currie is trying to decide on a strategy for the company's future. The firm's current emphasis on one-stop shopping for everyday household needs has been phenomenally successful. Its portfolio of stores to match local demographics, along with strong private label programs, has made the company one of the top mass retailers worldwide, but what can Currie do for an encore?
Keywords: Business Strategy;
Distribution;
Food;
Food and Beverage Industry;
Retail Industry;
Canada;
Citation:
Goldberg, Ray A., David E. Bell, and Ann Leamon. "
Loblaw Companies Ltd.: The Road Ahead." Harvard Business School Case 901-015, December 2000. (Revised from original December 2000 version.)
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Case
| HBS Case Collection
|
2000
Dean Foods
Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this the best way to respond to the prevailing trends in the food retailing industry? Can Dean, known as a private label producer of fluid milk, make the transition from commodity to branded, value-added products?
Keywords: Mergers and Acquisitions;
Business Divisions;
Transition;
Food;
Goods and Commodities;
Brands and Branding;
Product Launch;
Product Positioning;
Product Development;
Value Creation;
Food and Beverage Industry;
Retail Industry;
Citation:
Goldberg, Ray A., David E. Bell, Ann Leamon, and Kim Slack. "
Dean Foods." Harvard Business School Case 901-007, November 2000.
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Case
| HBS Case Collection
|
2000
(Revised from original 1999 version)
Compaq Computer: Focus Groups
David E. Bell and Ann Leamon
Gives the final report, both results and methodology, of the focus group on Compaq Computer's new consumer notebook. Describes the groups, selection method, and methodology in detail. Should Compaq base its product design on the opinions of 64 people? Must be used with the video.
Keywords: Selection and Staffing;
Management Analysis, Tools, and Techniques;
Product Design;
Outcome or Result;
Corporate Strategy;
Computer Industry;
Citation:
Bell, David E., and Ann Leamon. "
Compaq Computer: Focus Groups." Harvard Business School Case 599-092, August 2000. (Revised from original April 1999 version.)
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Case
| HBS Case Collection
|
2000
(Revised from original 1999 version)
Compaq Computer: Intel Inside?
David E. Bell and Ann Leamon
Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share of the market. If not, it could cease to be a player in the market it has created and filled. Students must evaluate the reliability of the research and decide which of three products to produce.
Keywords: Distribution;
Production;
Success;
Performance Evaluation;
Mathematical Methods;
Competition;
Computer Industry;
Citation:
Bell, David E., and Ann Leamon. "
Compaq Computer: Intel Inside?" Harvard Business School Case 599-061, May 2000. (Revised from original April 1999 version.)
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Teaching Note
| HBS Case Collection
|
2000
Eddie Bauer, Inc. TN
David E. Bell
Teaching Note for (9-500-034).
Citation:
Bell, David E. "
Eddie Bauer, Inc. TN." Harvard Business School Teaching Note 500-077, January 2000.
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Case
| HBS Case Collection
|
1999
(Revised from original 1998 version)
Bronner Slosberg Humphrey
David E. Bell and Donald M Leavitt
Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include selling individual services (teleservices, database, web), and/or opening global offices.
Keywords: Marketing;
Growth and Development Strategy;
Leading Change;
Global Strategy;
Service Operations;
Competitive Strategy;
Technology;
Salesforce Management;
Marketing Communications;
Service Industry;
Citation:
Bell, David E., and Donald M Leavitt. "
Bronner Slosberg Humphrey." Harvard Business School Case 598-136, December 1999. (Revised from original March 1998 version.)
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Case
| HBS Case Collection
|
1999
Lees Supermarkets: Customer Loyalty Programs
David E. Bell, Rajiv Lal and Ann Leamon
Keywords: Customer Focus and Relationships;
Marketing Strategy;
Food and Beverage Industry;
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Case
| HBS Case Collection
|
1999
(Revised from original 1999 version)
Victory Supermarkets: Investment Strategy
David E. Bell and Ann Leamon
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Case
| HBS Case Collection
|
1999
(Revised from original 1999 version)
Compaq Computer: Consumer Notebook Group
David E. Bell and Ann Leamon
Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months later. Does the focus group support the decision? Is it reliable? Any changes mean going against conventional wisdom and possible failure in a new market. Must be used with the video.
Keywords: Human Resources;
Product Launch;
Product Design;
Outcome or Result;
Social and Collaborative Networks;
Corporate Strategy;
Computer Industry;
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Case
| HBS Case Collection
|
1999
(Revised from original 1999 version)
Victory Supermarkets: Expansion Strategy?
David E. Bell and Ann Leamon
Jay DiGeronimo, president of a 16-store supermarket chain, is trying to decide the timing and method for expanding his chain. The family-owned company could continue in a maintenance mode, with each family member running one store. It could expand slowly using a new Market Square concept. Or it could try to double its size in the next ten years. What are the costs and benefits of each approach? Should the company continue opening Market Squares, even though that format has higher opening and operating expenses than more conventional operations?
Keywords: Budgets and Budgeting;
Cost vs Benefits;
Trade;
Investment;
Market Entry and Exit;
Supply Chain Management;
Private Ownership;
Competition;
Expansion;
Retail Industry;
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Case
| HBS Case Collection
|
1999
(Revised from original 1998 version)
Costco Companies, Inc.
David E. Bell and Ann Leamon
Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual fee ($100 vs. $40). The case poses two questions: 1) how should the new membership be marketed, to whom, and how much should be spent on the effort? and 2) what are the potential risks and benefits for Costco, which generated $22 billion in 1997 selling products in bulk, in offering services? Which question is emphasized depends on whether the case is taught in a marketing or a retailing course.
Keywords: Cost vs Benefits;
Cost Management;
Brands and Branding;
Marketing Strategy;
Supply and Industry;
Service Delivery;
Service Operations;
Risk and Uncertainty;
Retail Industry;
Citation:
Bell, David E., and Ann Leamon. "
Costco Companies, Inc." Harvard Business School Case 599-041, July 1999. (Revised from original September 1998 version.)
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Supplement
| HBS Case Collection
|
1999
Compaq Computer: Focus Groups 1 & 2, Video Transcript
David E. Bell
Keywords: Customer Focus and Relationships;
Computer Industry;
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Supplement
| HBS Case Collection
|
1999
Compaq Computer: Focus Groups 1 and 2 Video
David E. Bell
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Case
| HBS Case Collection
|
1999
Wegman's Food Markets: Lehigh Valley Grand Opening (Video)
David E. Bell
Keywords: Food and Beverage Industry;
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Supplement
| HBS Case Collection
|
1999
United Way of Massachusetts Bay and Valley of the Sun
David E. Bell
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Teaching Note
| HBS Case Collection
|
1999
United Way of Massachusetts Bay TN
David E. Bell
Teaching Note for (9-599-042).
Keywords: Massachusetts;
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Teaching Note
| HBS Case Collection
|
1999
Wegmans Food Markets: Diabetes Counseling TN
David E. Bell
Teaching Note for (9-599-057).
Keywords: Pharmaceutical Industry;
Food and Beverage Industry;
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Teaching Note
| HBS Case Collection
|
1999
Costco Companies, Inc. TN
David E. Bell
Teaching Note for (9-599-041).
Keywords: Retail Industry;
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Background Note
| HBS Case Collection
|
1999
Note on the Drugstore Industry
David E. Bell and Ann Leamon
In response to the twin pressures of cross-channel competition and the prevalence of third-party drug plans, drugstores have changed both how they go to market and what they offer once they get there. This note reviews the history of drugstores, presents the current situation, and explores possible future directions for the industry.
Keywords: Business History;
Organizational Change and Adaptation;
Planning;
Opportunities;
Competition;
Pharmaceutical Industry;
Retail Industry;
Citation:
Bell, David E., and Ann Leamon. "Note on the Drugstore Industry." Harvard Business School Background Note 599-079, January 1999.
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Case
| HBS Case Collection
|
1998
Wegmans Food Markets: Diabetes Counseling
Ray A. Goldberg, David E. Bell and Ann Leamon
Danny Wegman, president of Wegmans Food Markets, is trying to decide how to evaluate the success of a nutrition-counseling program for diabetics, and whether and how to expand the program beyond the two stores currently involved. Wegmans, with 57 stores and $2.3 billion in revenues, implemented the program in conjunction with a local hospital and a disease-management company. Initially intended to stem the erosion of pharmacy margins due to managed care plans, the program filled a genuine social need--diabetes can be inexpensively controlled through diet if caught early. In addition to discussing how the program has been established, the case presents financials for the supermarket industry and Wegmans' competitors. The new role of supermarkets in addressing disease, health, and preventive medical needs is also presented.
Keywords: Performance Evaluation;
Expansion;
Programs;
Human Needs;
Financial Management;
Health Care and Treatment;
Nutrition;
Consumer Behavior;
Pharmaceutical Industry;
Food and Beverage Industry;
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Case
| HBS Case Collection
|
1998
(Revised from original version)
The King-Size Company
David E. Bell and Dinny Starr Gordon
King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy.
Keywords: Decisions;
Marketing Strategy;
Operations;
Perception;
Expansion;
Apparel and Accessories Industry;
Web Services Industry;
Citation:
Bell, David E., and Dinny Starr Gordon. "
The King-Size Company." Harvard Business School Case 595-013, August 1998. (Revised from original July 1994 version.)
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Teaching Note
| HBS Case Collection
|
1998
(Revised from original version)
The King-Size Company TN
David E. Bell
Teaching Note for (9-595-013).
Keywords: Apparel and Accessories Industry;
Web Services Industry;
Citation:
Bell, David E. "
The King-Size Company TN." Harvard Business School Teaching Note 595-053, August 1998. (Revised from original November 1994 version.)
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Teaching Note
| HBS Case Collection
|
1998
(Revised from original 1993 version)
Filene's Basement TN
David E. Bell
Teaching Note for (9-594-018).
Keywords: Retail Industry;
Citation:
Bell, David E. "
Filene's Basement TN." Harvard Business School Teaching Note 594-061, June 1998. (Revised from original November 1993 version.)
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Background Note
| HBS Case Collection
|
1998
Note on the Retailing Industry
David E. Bell and Ann Leamon
Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships with vendors.
Keywords: Transformation;
Debates;
Customers;
Surveys;
Partners and Partnerships;
Attitudes;
Adoption;
Consolidation;
Retail Industry;
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Teaching Note
| HBS Case Collection
|
1998
Bronner Slosberg Humphrey TN
David E. Bell
Teaching Note for (9-598-136).
Keywords: Service Industry;
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Case
| HBS Case Collection
|
1998
(Revised from original version)
Filene's Basement
David E. Bell and Dinny Starr
Filene's Basement is in the process of deciding where, and if, to locate two new stores in its new Chicago area of operations. The existing Chicago area stores have been performing well, however, management is concerned with over saturation of the market. At the time of the case, Filene's Basement has 49 stores in operation.
Keywords: Forecasting and Prediction;
Growth Management;
Marketing Strategy;
Market Entry and Exit;
Business Processes;
Citation:
Bell, David E., and Dinny Starr. "
Filene's Basement." Harvard Business School Case 594-018, April 1998. (Revised from original August 1993 version.)
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Case
| HBS Case Collection
|
1997
(Revised from original version)
American Cyanamid Co.
David E. Bell
Keywords: Chemical Industry;
Citation:
Bell, David E. "
American Cyanamid Co." Harvard Business School Case 181-131, January 1997. (Revised from original June 1981 version.)
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Background Note
| HBS Case Collection
|
1996
(Revised from original version)
Note on Resource Pricing
David E. Bell
Keywords: Finance;
Citation:
Bell, David E. "
Note on Resource Pricing." Harvard Business School Background Note 189-041, July 1996. (Revised from original August 1988 version.)
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Case
| HBS Case Collection
|
1996
(Revised from original version)
John Brown (A)
David E. Bell
Citation:
Bell, David E. "
John Brown (A)." Harvard Business School Case 182-127, April 1996. (Revised from original October 1981 version.)
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Supplement
| HBS Case Collection
|
1996
(Revised from original version)
John Brown (B)
David E. Bell
Citation:
Bell, David E. "
John Brown (B)." Harvard Business School Supplement 182-129, April 1996. (Revised from original October 1981 version.)
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Teaching Note
| HBS Case Collection
|
1995
(Revised from original 1993 version)
Staples, Inc. TN
David E. Bell
Teaching Note for (9-593-034).
Keywords: Retail Industry;
Citation:
Bell, David E. "
Staples, Inc. TN." Harvard Business School Teaching Note 593-093, June 1995. (Revised from original April 1993 version.)
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Teaching Note
| HBS Case Collection
|
1995
(Revised from original 1993 version)
Wholesale Club Industry TN
David E. Bell
Teaching Note for (9-594-035).
Keywords: Distribution Industry;
Citation:
Bell, David E. "
Wholesale Club Industry TN." Harvard Business School Teaching Note 594-043, June 1995. (Revised from original October 1993 version.)
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Background Note
| HBS Case Collection
|
1995
(Revised from original version)
Note on Retail Economics
David E. Bell
Reviews some elementary statistics on financial ratios that are commonly used to evaluate retailing companies.
Keywords: Economics;
Retail Industry;
Citation:
Bell, David E. "
Note on Retail Economics." Harvard Business School Background Note 595-006, May 1995. (Revised from original July 1994 version.)
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Teaching Note
| HBS Case Collection
|
1995
Retail Promotional Pricing: When Is a Sale Really a Sale? (A) & (B) TN
David E. Bell
Teaching Note for (9-591-111) and (9-591-112).
Keywords: Price;
Marketing;
Retail Industry;
-
Teaching Note
| HBS Case Collection
|
1995
Direct Product Profitability at Hannaford Bros. Co. TN
David E. Bell
Teaching Note for (9-591-002).
Keywords: Retail Industry;
-
Teaching Note
| HBS Case Collection
|
1995
(Revised from original 1995 version)
Exercises on the Value of Information (TN)
David E. Bell
Teaching Note for (9-893-006).
Keywords: Decisions;
Information;
Risk and Uncertainty;
-
Teaching Note
| HBS Case Collection
|
1995
CGE vs. Dowpont TN
David E. Bell
Citation:
Bell, David E. "CGE vs. Dowpont TN." Harvard Business School Teaching Note 895-076, May 1995.
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Teaching Note
| HBS Case Collection
|
1995
(Revised from original 1995 version)
Bidding Exercise (TN)
David E. Bell
Citation:
Bell, David E. "Bidding Exercise (TN)." Harvard Business School Teaching Note 895-066, May 1995. (Revised from original April 1995 version.)
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Teaching Note
| HBS Case Collection
|
1995
RCA Transponder Auction (A) TN
David E. Bell
Citation:
Bell, David E. "RCA Transponder Auction (A) TN." Harvard Business School Teaching Note 895-073, May 1995.
-
Teaching Note
| HBS Case Collection
|
1995
C.K. Coolidge, Inc. (A) TN
David E. Bell
Teaching Note for (9-894-017).
Keywords: Patents;
Decisions;
Management Analysis, Tools, and Techniques;
Competition;
Chemical Industry;
-
Teaching Note
| HBS Case Collection
|
1995
Brockway and Coates TN
David E. Bell
Citation:
Bell, David E. "Brockway and Coates TN." Harvard Business School Teaching Note 895-075, May 1995.
-
Teaching Note
| HBS Case Collection
|
1995
Portsmouth Paper Company TN
David E. Bell
Citation:
Bell, David E. "Portsmouth Paper Company TN." Harvard Business School Teaching Note 895-071, April 1995.
-
Teaching Note
| HBS Case Collection
|
1995
S.S. Kuniang, The TN
David E. Bell
Citation:
Bell, David E. "S.S. Kuniang, The TN." Harvard Business School Teaching Note 895-072, April 1995.
-
Teaching Note
| HBS Case Collection
|
1995
Exercises on the Value of Imperfect Information TN
David E. Bell
Citation:
Bell, David E. "Exercises on the Value of Imperfect Information TN." Harvard Business School Teaching Note 895-065, April 1995.
-
Teaching Note
| HBS Case Collection
|
1995
Zeckendorf Company TN, The
David E. Bell
Citation:
Bell, David E. "Zeckendorf Company TN, The." Harvard Business School Teaching Note 895-061, April 1995.
-
Teaching Note
| HBS Case Collection
|
1995
Great Western Steel Corporation TN
David E. Bell
Citation:
Bell, David E. "Great Western Steel Corporation TN." Harvard Business School Teaching Note 895-060, April 1995.
-
Teaching Note
| HBS Case Collection
|
1995
DMA, Inc. TN
David E. Bell
Citation:
Bell, David E. "DMA, Inc. TN." Harvard Business School Teaching Note 895-058, April 1995.
-
Teaching Note
| HBS Case Collection
|
1995
Hannaford Brothers - Warehouse Inventory TN
David E. Bell
Citation:
Bell, David E. "Hannaford Brothers - Warehouse Inventory TN." Harvard Business School Teaching Note 895-059, April 1995.
-
Teaching Note
| HBS Case Collection
|
1995
Freemark Abbey Winery TN
David E. Bell
Teaching Note for (9-181-027).
Keywords: Decision Choices and Conditions;
Consumer Behavior;
Value;
Risk and Uncertainty;
Plant-Based Agribusiness;
Agriculture and Agribusiness Industry;
-
Teaching Note
| HBS Case Collection
|
1995
Ligature, Inc. TN
David E. Bell
Citation:
Bell, David E. "Ligature, Inc. TN." Harvard Business School Teaching Note 895-054, April 1995.
-
Teaching Note
| HBS Case Collection
|
1995
Union Carbide Transport TN
David E. Bell
Citation:
Bell, David E. "Union Carbide Transport TN." Harvard Business School Teaching Note 895-055, April 1995.
-
Teaching Note
| HBS Case Collection
|
1995
Auto Mag TN
David E. Bell
Citation:
Bell, David E. "Auto Mag TN." Harvard Business School Teaching Note 895-056, April 1995.
-
Teaching Note
| HBS Case Collection
|
1995
Sant-Iago TN, The
David E. Bell and Arthur Schleifer Jr.
Citation:
Bell, David E., and Arthur Schleifer Jr. "Sant-Iago TN, The." Harvard Business School Teaching Note 895-051, April 1995.
-
Background Note
| HBS Case Collection
|
1995
(Revised from original version)
Note on the Mail Order Industry
David E. Bell and Dinny Starr Gordon
Keywords: Distribution Industry;
Citation:
Bell, David E., and Dinny Starr Gordon. "
Note on the Mail Order Industry." Harvard Business School Background Note 595-014, March 1995. (Revised from original July 1994 version.)
-
Teaching Note
| HBS Case Collection
|
1995
(Revised from original 1993 version)
CUC International: Shoppers Advantage TN
David E. Bell
Keywords: Retail Industry;
Citation:
Bell, David E. "CUC International: Shoppers Advantage TN." Harvard Business School Teaching Note 594-044, March 1995. (Revised from original October 1993 version.)
-
Teaching Note
| HBS Case Collection
|
1995
Confederated Pulp and Paper TN
David E. Bell
Teaching Note for (9-191-065).
Keywords: Pulp and Paper Industry;
-
Teaching Note
| HBS Case Collection
|
1995
(Revised from original version)
Toupargel TN
David E. Bell
Keywords: Food and Beverage Industry;
France;
Citation:
Bell, David E. "Toupargel TN." Harvard Business School Teaching Note 595-069, March 1995. (Revised from original January 1995 version.)
-
Teaching Note
| HBS Case Collection
|
1995
Vanity Fair Mills: Market Response System TN
David E. Bell
Teaching Note for (9-593-111).
Keywords: Production;
Performance Efficiency;
Investment;
Agreements and Arrangements;
Supply Chain;
Partners and Partnerships;
Distribution Channels;
Apparel and Accessories Industry;
-
Teaching Note
| HBS Case Collection
|
1995
Catalina Marketing Corporation TN
David E. Bell
Teaching Note for (9-594-026).
Keywords: Advertising Industry;
-
Teaching Note
| HBS Case Collection
|
1995
(Revised from original 1993 version)
Randall's Department Stores TN
David E. Bell
Teaching Note for (9-593-032).
Keywords: Retail Industry;
Citation:
Bell, David E. "
Randall's Department Stores TN." Harvard Business School Teaching Note 593-092, February 1995. (Revised from original April 1993 version.)
-
Teaching Note
| HBS Case Collection
|
1995
Northridge and Southridge Malls TN
David E. Bell
Keywords: Retail Industry;
Citation:
Bell, David E. "Northridge and Southridge Malls TN." Harvard Business School Teaching Note 595-094, February 1995.
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
RCI, Inc. (D2)
David E. Bell
Citation:
Bell, David E. "
RCI, Inc. (D2)." Harvard Business School Case 894-035, December 1994. (Revised from original November 1993 version.)
-
Supplement
| HBS Case Collection
|
1994
(Revised from original version)
Southeastern Electric Co. (D2)
David E. Bell
Citation:
Bell, David E. "
Southeastern Electric Co. (D2)." Harvard Business School Supplement 894-036, December 1994. (Revised from original November 1993 version.)
-
Background Note
| HBS Case Collection
|
1994
(Revised from original version)
Critical-Fractile Method for Inventory Planning
David E. Bell
Keywords: Planning;
Assets;
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
Joan Mitchell Stores, Inc.
David E. Bell
Keywords: Retail Industry;
Citation:
Bell, David E. "
Joan Mitchell Stores, Inc." Harvard Business School Case 190-098, October 1994. (Revised from original January 1990 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
Brown & Kenney Developers, Inc.
David E. Bell
Citation:
Bell, David E. "
Brown & Kenney Developers, Inc." Harvard Business School Case 190-099, October 1994. (Revised from original January 1990 version.)
-
Exercise
|
1994
(Revised from original version)
Exercises on the Value of Imperfect Information
David E. Bell
Keywords: Information;
-
Exercise
|
1994
(Revised from original version)
Bidding Exercises
David E. Bell
Illustrates different issues in the analysis of a bidding situation, including the celebrated problem of the winner's curse.
Keywords: Bids and Bidding;
Citation:
Bell, David E. "
Bidding Exercises." Harvard Business School Exercise 191-133, October 1994. (Revised from original January 1991 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original 1993 version)
Catalina Marketing Corp.
David E. Bell, Walter J. Salmon and Dinny Starr
Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via point-of-sale technology at the supermarket register. Catalina is currently trying to decide where and how to expand its operations.
Keywords: Advertising;
Information Management;
Expansion;
Product;
Salesforce Management;
Technology;
Growth and Development Strategy;
Customer Value and Value Chain;
Advertising Industry;
Citation:
Bell, David E., Walter J. Salmon, and Dinny Starr. "
Catalina Marketing Corp." Harvard Business School Case 594-026, September 1994. (Revised from original October 1993 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
Toupargel
David E. Bell
Citation:
Bell, David E. "
Toupargel." Harvard Business School Case 594-003, September 1994. (Revised from original August 1993 version.)
-
Exercise
|
1994
(Revised from original version)
Linear Programming Exercises
David E. Bell
Citation:
Bell, David E. "
Linear Programming Exercises." Harvard Business School Exercise 189-002, September 1994. (Revised from original July 1988 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
Food Distribution in Russia: The Harris Group and the LUX Store
David E. Bell, Walter J. Salmon and Dinny Starr
Discusses the challenges facing businesses entering the Russian business environment, especially focusing on food retailing and distribution in that country. Highlights one small, entrepreneurial company, The Harris Group, which, with the help of both Russian partners and the SuperValu Corp., has entered the Russian food retailing industry.
Keywords: Business Ventures;
Marketing Strategy;
Market Entry and Exit;
Distribution;
Partners and Partnerships;
Expansion;
Food and Beverage Industry;
Retail Industry;
Russia;
-
Background Note
| HBS Case Collection
|
1994
Note on Simulation
David E. Bell
Citation:
Bell, David E. "
Note on Simulation." Harvard Business School Background Note 895-002, August 1994.
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
S.S. Kuniang
David E. Bell
Citation:
Bell, David E. "
S.S. Kuniang." Harvard Business School Case 190-014, August 1994. (Revised from original July 1989 version.)
-
Background Note
| HBS Case Collection
|
1994
Note on Retail Organizations
David E. Bell
Describes a typical organizational structure for retailers and discusses duties of various individuals such as buyer, category manager, etc.
Keywords: Customers;
Managerial Roles;
Organizational Structure;
Retail Industry;
-
Background Note
| HBS Case Collection
|
1994
Retail Expansion Strategies
David E. Bell
Describes issues that should be considered by a retailer who is thinking of expanding the number of stores from one or two to many.
Keywords: Growth and Development Strategy;
Marketing Strategy;
Cognition and Thinking;
Expansion;
Retail Industry;
-
Case
| HBS Case Collection
|
1994
(Revised from original 1990 version)
Confederated Pulp & Paper
David E. Bell
A rewritten version of an old case that updates the dates and prices and simplifies the economics. The issue is still one of determining a suitable inventory of wood for the mill to last through the winter.
Keywords: History;
Supply Chain Management;
Spending;
Forecasting and Prediction;
Economic Growth;
Information Management;
Pulp and Paper Industry;
Citation:
Bell, David E. "
Confederated Pulp & Paper." Harvard Business School Case 191-065, May 1994. (Revised from original October 1990 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
Sears, Roebuck and Co.: The Merchandise Group--1993
David E. Bell and Dinny Starr
Keywords: Retail Industry;
-
Background Note
| HBS Case Collection
|
1994
(Revised from original 1993 version)
Positioning
David E. Bell
Describes the importance of positioning for retail outlets. Sections of the note deal with aspects of the retailing mix.
Keywords: Marketing Strategy;
Product Positioning;
Distribution;
Retail Industry;
Citation:
Bell, David E. "
Positioning." Harvard Business School Background Note 593-105, May 1994. (Revised from original April 1993 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
CUC International: Shoppers Advantage
David E. Bell
Keywords: Consumer Products Industry;
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
Breakfast Foods Corp. (A)
David E. Bell
Keywords: Food and Beverage Industry;
Citation:
Bell, David E. "
Breakfast Foods Corp. (A)." Harvard Business School Case 182-202, April 1994. (Revised from original February 1982 version.)
-
Teaching Note
| HBS Case Collection
|
1994
(Revised from original version)
American Cyanamid Co., Teaching Note
David E. Bell
Keywords: Teaching;
Information;
Citation:
Bell, David E. "American Cyanamid Co., Teaching Note." Harvard Business School Teaching Note 184-135, April 1994. (Revised from original February 1984 version.)
-
Background Note
| HBS Case Collection
|
1994
(Revised from original version)
Value of Information
David E. Bell
Gives some simple examples to illustrate the concept of the value of information in decision making. Both perfect and imperfect information are considered.
Keywords: Knowledge;
Value;
Decision Making;
Citation:
Bell, David E. "
Value of Information." Harvard Business School Background Note 191-138, April 1994. (Revised from original February 1991 version.)
-
Background Note
| HBS Case Collection
|
1994
(Revised from original version)
Note on Negotiation
David E. Bell
Keywords: Negotiation;
Citation:
Bell, David E. "
Note on Negotiation." Harvard Business School Background Note 191-154, April 1994. (Revised from original February 1991 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
CGE vs. Dowpont
David E. Bell
Keywords: Lawsuits and Litigation;
Citation:
Bell, David E. "
CGE vs. Dowpont." Harvard Business School Case 191-089, April 1994. (Revised from original October 1990 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
Zeckendorf Co.
David E. Bell
Citation:
Bell, David E. "
Zeckendorf Co." Harvard Business School Case 186-135, March 1994. (Revised from original October 1985 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
The Toro Company S'no Risk Program
David E. Bell
Toro introduced a promotion in which purchasers of their snowthrower would receive a refund if the next winter brought only modest snowfall. The principal focus of the class is to understand what the risk implications are for the customer and for the company. May be used to discuss insurance and inventory issues.
Keywords: Risk and Uncertainty;
Customers;
Insurance;
-
Background Note
| HBS Case Collection
|
1994
(Revised from original version)
Exposure and Hedging
David E. Bell
Describes the concept of exposure; the dependence of a goal on an uncertain external event. Describes in detail how hedges may be constructed to eliminate exposure, including the algebra of cross-hedging and hedge ratios. The relevance of regression analysis is discussed. A running example clarifies the text.
Keywords: Mathematical Methods;
Finance;
Citation:
Bell, David E. "
Exposure and Hedging." Harvard Business School Background Note 186-036, March 1994. (Revised from original July 1985 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
Dade County Resource Recovery Project
David E. Bell
Keywords: Environmental Sustainability;
Energy;
Government and Politics;
Miami;
-
Teaching Note
| HBS Case Collection
|
1994
(Revised from original version)
Dade County Resource Recovery Project, Teaching Note
David E. Bell
Keywords: Programs;
Environmental Sustainability;
Miami;
Citation:
Bell, David E. "Dade County Resource Recovery Project, Teaching Note." Harvard Business School Teaching Note 184-159, February 1994. (Revised from original February 1984 version.)
-
Background Note
| HBS Case Collection
|
1994
(Revised from original version)
Life Insurance
David E. Bell
Keywords: Insurance;
Citation:
Bell, David E. "
Life Insurance." Harvard Business School Background Note 182-139, February 1994. (Revised from original November 1981 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
RCI, Inc. (A)
David E. Bell
Citation:
Bell, David E. "
RCI, Inc. (A)." Harvard Business School Case 182-277, February 1994. (Revised from original June 1982 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
RCI, Inc. (B)
David E. Bell
Citation:
Bell, David E. "
RCI, Inc. (B)." Harvard Business School Case 182-278, February 1994. (Revised from original June 1982 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
Southeastern Electric Co. (A)
David E. Bell
Keywords: Energy Industry;
Citation:
Bell, David E. "
Southeastern Electric Co. (A)." Harvard Business School Case 182-280, February 1994. (Revised from original June 1982 version.)
-
Supplement
| HBS Case Collection
|
1994
(Revised from original version)
Southeastern Electric Co. (B)
David E. Bell
Keywords: Energy Industry;
Citation:
Bell, David E. "
Southeastern Electric Co. (B)." Harvard Business School Supplement 182-281, February 1994. (Revised from original June 1982 version.)
-
Background Note
| HBS Case Collection
|
1994
(Revised from original version)
Note on Options
David E. Bell
Keywords: Stock Options;
Citation:
Bell, David E. "
Note on Options." Harvard Business School Background Note 184-141, February 1994. (Revised from original February 1984 version.)
-
Teaching Note
| HBS Case Collection
|
1994
(Revised from original version)
RCI, Inc. (A) & (B) and Southeastern Electric Co. (A) & (B), Teaching Note
David E. Bell
Keywords: Energy Industry;
Citation:
Bell, David E. "RCI, Inc. (A) & (B) and Southeastern Electric Co. (A) & (B), Teaching Note." Harvard Business School Teaching Note 184-161, February 1994. (Revised from original February 1984 version.)
-
Teaching Note
| HBS Case Collection
|
1994
(Revised from original version)
Options Exercises and Note on Options, Teaching Note
David E. Bell
Keywords: Stock Options;
Citation:
Bell, David E. "Options Exercises and Note on Options, Teaching Note." Harvard Business School Teaching Note 184-140, January 1994. (Revised from original February 1984 version.)
-
Teaching Note
| HBS Case Collection
|
1994
(Revised from original version)
Breakfast Foods Corp. (B), Teaching Note
David E. Bell
Keywords: Food and Beverage Industry;
Citation:
Bell, David E. "Breakfast Foods Corp. (B), Teaching Note." Harvard Business School Teaching Note 184-156, January 1994. (Revised from original February 1984 version.)
-
Exercise
|
1994
(Revised from original version)
Options Exercises
David E. Bell
Keywords: Stock Options;
Citation:
Bell, David E. "
Options Exercises." Harvard Business School Exercise 184-137, January 1994. (Revised from original February 1984 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
Breakfast Foods Corp. (B)
David E. Bell
Keywords: Food and Beverage Industry;
Citation:
Bell, David E. "
Breakfast Foods Corp. (B)." Harvard Business School Case 183-135, January 1994. (Revised from original December 1982 version.)
-
Teaching Note
| HBS Case Collection
|
1994
(Revised from original version)
Futures Exercises, Teaching Note
David E. Bell
Keywords: Financial Instruments;
Citation:
Bell, David E. "Futures Exercises, Teaching Note." Harvard Business School Teaching Note 184-112, January 1994. (Revised from original January 1984 version.)
-
Exercise
|
1994
(Revised from original version)
Futures Exercises
David E. Bell
Designed to provide introductory practice in the use of futures contracts.
Keywords: Futures and Commodity Futures;
Citation:
Bell, David E. "
Futures Exercises." Harvard Business School Exercise 184-113, January 1994. (Revised from original January 1984 version.)
-
Teaching Note
| HBS Case Collection
|
1994
(Revised from original version)
Breakfast Foods Corp. (A), Teaching Note
David E. Bell
Keywords: Food and Beverage Industry;
Citation:
Bell, David E. "Breakfast Foods Corp. (A), Teaching Note." Harvard Business School Teaching Note 184-121, January 1994. (Revised from original January 1984 version.)
-
Teaching Note
| HBS Case Collection
|
1994
(Revised from original version)
Madison Wire and Cable Corp. (B), Teaching Note
David E. Bell
Keywords: Manufacturing Industry;
Citation:
Bell, David E. "Madison Wire and Cable Corp. (B), Teaching Note." Harvard Business School Teaching Note 184-123, January 1994. (Revised from original January 1984 version.)
-
Teaching Note
| HBS Case Collection
|
1994
(Revised from original version)
Hedging Exercises, Teaching Note
David E. Bell
Keywords: Investment Funds;
Citation:
Bell, David E. "Hedging Exercises, Teaching Note." Harvard Business School Teaching Note 184-154, January 1994. (Revised from original February 1984 version.)
-
Exercise
|
1994
(Revised from original version)
Hedging Exercises
David E. Bell
Keywords: Financial Strategy;
Investment Funds;
Citation:
Bell, David E. "
Hedging Exercises." Harvard Business School Exercise 179-211, January 1994. (Revised from original May 1979 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
Golden Gate Bank Retirement Fund
David E. Bell
Keywords: Retirement;
Investment Funds;
Financial Services Industry;
Banking Industry;
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
International Foodstuffs
David E. Bell
Describes three fairly routine instances in which considerations of risk exposure in foreign exchange are necessary. The three are a delayed payment for a grain shipment, a foreign subsidiary facing devaluation of its domestic currency, and a foreign acquisition. The purpose is to provide practice in thinking through the alternatives and the consequences.
Keywords: Currency Exchange Rate;
Risk and Uncertainty;
International Relations;
Mergers and Acquisitions;
Money;
International Finance;
Financial Services Industry;
Citation:
Bell, David E. "
International Foodstuffs." Harvard Business School Case 181-049, January 1994. (Revised from original December 1980 version.)
-
Teaching Note
| HBS Case Collection
|
1994
(Revised from original version)
International Foodstuffs, Teaching Note
David E. Bell
Keywords: Food and Beverage Industry;
Citation:
Bell, David E. "International Foodstuffs, Teaching Note." Harvard Business School Teaching Note 184-122, January 1994. (Revised from original January 1984 version.)
-
Case
| HBS Case Collection
|
1994
(Revised from original version)
Madison Wire and Cable Corp. (A)
David E. Bell
-
Teaching Note
| HBS Case Collection
|
1994
(Revised from original version)
Madison Wire and Cable Corp. (A), Teaching Note
David E. Bell
Keywords: Manufacturing Industry;
Citation:
Bell, David E. "Madison Wire and Cable Corp. (A), Teaching Note." Harvard Business School Teaching Note 184-124, January 1994. (Revised from original January 1984 version.)
-
Background Note
| HBS Case Collection
|
1994
(Revised from original version)
Note on Diversification
David E. Bell
Keywords: Corporate Strategy;
Citation:
Bell, David E. "
Note on Diversification." Harvard Business School Background Note 183-047, January 1994. (Revised from original June 1983 version.)
-
Teaching Note
| HBS Case Collection
|
1994
(Revised from original version)
Golden Gate Bank Retirement Fund, Teaching Note
David E. Bell
Keywords: Investment Funds;
Citation:
Bell, David E. "Golden Gate Bank Retirement Fund, Teaching Note." Harvard Business School Teaching Note 184-136, January 1994. (Revised from original February 1984 version.)
-
Teaching Note
| HBS Case Collection
|
1993
Nordstrom TN
David E. Bell
Keywords: Retail Industry;
Citation:
Bell, David E. "Nordstrom TN." Harvard Business School Teaching Note 594-052, October 1993.
-
Teaching Note
| HBS Case Collection
|
1993
Duncan's Department Stores TN
David E. Bell
Keywords: Retail Industry;
Citation:
Bell, David E. "Duncan's Department Stores TN." Harvard Business School Teaching Note 594-041, September 1993.
-
Case
| HBS Case Collection
|
1993
(Revised from original 1992 version)
Nopane Advertising Strategy
David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results are included. Useful for an introductory course on statistics, market research, or regression analysis.
Citation:
Bell, David E. "
Nopane Advertising Strategy." Harvard Business School Case 893-005, September 1993. (Revised from original October 1992 version.)
-
Background Note
| HBS Case Collection
|
1993
Glossary of Retail Terms
David E. Bell and Dinny Starr
Keywords: Retail Industry;
Citation:
Bell, David E., and Dinny Starr. "
Glossary of Retail Terms." Harvard Business School Background Note 594-014, August 1993.
-
Case
| HBS Case Collection
|
1993
(Revised from original version)
Staples, Inc.
David E. Bell
Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and encourages a discussion on merchandising this particular category.
Keywords: Change;
Product Positioning;
Supply Chain;
Salesforce Management;
Manufacturing Industry;
Citation:
Bell, David E. "
Staples, Inc." Harvard Business School Case 593-034, July 1993. (Revised from original September 1992 version.)
-
Background Note
| HBS Case Collection
|
1993
(Revised from original version)
Regression Analysis
David E. Bell
Provides a relatively simple introduction to multivariate regression analysis.
Keywords: Mathematical Methods;
Citation:
Bell, David E. "
Regression Analysis." Harvard Business School Background Note 191-117, February 1993. (Revised from original February 1991 version.)
-
Exercise
|
1992
(Revised from original version)
Sellars' Market
David E. Bell
A shop owner has limited shelf space for display of impulse purchase products near the cash register. He must select only nine to display. Exercise shows the relevance of opportunity cost or resource pricing. By setting an appropriate charge for the shelf space the products self-select for the appropriate shelves.
Keywords: Marketing;
Citation:
Bell, David E. "
Sellars' Market." Harvard Business School Exercise 189-001, October 1992. (Revised from original July 1988 version.)
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Case
| HBS Case Collection
|
1992
(Revised from original version)
Omega Oil Co.
David E. Bell
Keywords: Energy Industry;
Citation:
Bell, David E. "
Omega Oil Co." Harvard Business School Case 190-004, March 1992. (Revised from original July 1989 version.)
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Case
| HBS Case Collection
|
1991
Brockway and Coates
David E. Bell
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Case
| HBS Case Collection
|
1991
(Revised from original version)
Auto Mag
David E. Bell
Citation:
Bell, David E. "
Auto Mag." Harvard Business School Case 189-034, May 1991. (Revised from original July 1988 version.)
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Background Note
| HBS Case Collection
|
1991
Note on Sealed Bid Auctions
David E. Bell
Describes a simple approach to determining an appropriate bid for a sealed bid auction.
Keywords: History;
Management Style;
Financial Management;
Consumer Behavior;
Accounting;
Bids and Bidding;
Decisions;
Market Transactions;
Decision Choices and Conditions;
Competitive Strategy;
Negotiation Style;
Auctions;
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Case
| HBS Case Collection
|
1991
(Revised from original version)
Laisne Service Supply Co. (A)
David E. Bell
Citation:
Bell, David E. "
Laisne Service Supply Co. (A)." Harvard Business School Case 191-104, January 1991. (Revised from original December 1990 version.)
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Case
| HBS Case Collection
|
1990
(Revised from original version)
Reebok Brands
David E. Bell and Christian Schaack
Keywords: Apparel and Accessories Industry;
Citation:
Bell, David E., and Christian Schaack. "
Reebok Brands." Harvard Business School Case 190-032, October 1990. (Revised from original August 1989 version.)
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Case
| HBS Case Collection
|
1990
Outdoors, Inc.
David E. Bell
Keywords: Retail Industry;
Entertainment and Recreation Industry;
Citation:
Bell, David E. "
Outdoors, Inc." Harvard Business School Case 191-055, September 1990.
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Case
| HBS Case Collection
|
1990
(Revised from original version)
J.P. Molasses, Inc.
David E. Bell
Citation:
Bell, David E. "
J.P. Molasses, Inc." Harvard Business School Case 189-040, April 1990. (Revised from original August 1988 version.)
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Background Note
| HBS Case Collection
|
1990
(Revised from original version)
Risk Adjusted Discount Rates
David E. Bell
Keywords: Asset Pricing;
Risk and Uncertainty;
Citation:
Bell, David E. "
Risk Adjusted Discount Rates." Harvard Business School Background Note 184-151, March 1990. (Revised from original February 1984 version.)
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Case
| HBS Case Collection
|
1989
(Revised from original version)
Golden Gate Bank Pension Fund
David E. Bell
Keywords: Investment Funds;
Financial Services Industry;
Banking Industry;
Citation:
Bell, David E. "
Golden Gate Bank Pension Fund." Harvard Business School Case 189-039, December 1989. (Revised from original August 1988 version.)
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Exercise
|
1989
(Revised from original version)
Sampling Exercises
David E. Bell
Citation:
Bell, David E. "
Sampling Exercises." Harvard Business School Exercise 189-037, November 1989. (Revised from original August 1988 version.)
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Exercise
|
1989
At RISK Exercises
David E. Bell
Keywords: Risk and Uncertainty;
Citation:
Bell, David E. "
At RISK Exercises." Harvard Business School Exercise 190-063, October 1989.
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Case
| HBS Case Collection
|
1989
Highland Park Wood Co.
David E. Bell
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Exercise
|
1989
(Revised from original version)
Modeling Exercises
David E. Bell
Citation:
Bell, David E. "
Modeling Exercises." Harvard Business School Exercise 189-003, July 1989. (Revised from original July 1988 version.)
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Case
| HBS Case Collection
|
1989
(Revised from original version)
Hygiene Industries
David E. Bell
Keywords: Health Industry;
Citation:
Bell, David E. "
Hygiene Industries." Harvard Business School Case 189-035, July 1989. (Revised from original July 1988 version.)
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Case
| HBS Case Collection
|
1989
F & W Forestry Services, Inc.
David E. Bell
Keywords: Forestry Industry;
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Case
| HBS Case Collection
|
1989
(Revised from original version)
Ligature, Inc.
David E. Bell
Citation:
Bell, David E. "
Ligature, Inc." Harvard Business School Case 188-141, June 1989. (Revised from original May 1988 version.)
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Case
| HBS Case Collection
|
1989
(Revised from original version)
Introduction to Regression Analysis with Lotus 1-2-3 and Regress
David E. Bell
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Background Note
| HBS Case Collection
|
1989
(Revised from original version)
On the Economics of a Parking Garage
David E. Bell
Introduces notions of cash flow, net present value, and internal rate of return by estimating the profitability of a parking garage.
Keywords: Business Earnings;
Corporate Finance;
Auto Industry;
Service Industry;
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Case
| HBS Case Collection
|
1988
Marine Corp.
David E. Bell
Citation:
Bell, David E. "
Marine Corp." Harvard Business School Case 189-045, August 1988.
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Case
| HBS Case Collection
|
1988
Cenex
David E. Bell
Citation:
Bell, David E. "
Cenex." Harvard Business School Case 189-038, August 1988.
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Background Note
| HBS Case Collection
|
1988
Bass Model
David E. Bell
Citation:
Bell, David E. "
Bass Model." Harvard Business School Background Note 189-033, July 1988.
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Exercise
|
1988
Capital Budgeting Exercises
David E. Bell
Keywords: Capital Budgeting;
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Case
| HBS Case Collection
|
1986
Hannaford Brothers: Warehouse Inventory
David E. Bell
Keywords: Logistics;
Management;
Food and Beverage Industry;
Retail Industry;
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Exercise
|
1985
(Revised from original version)
Diversification Exercises
David E. Bell
Keywords: Diversification;
Citation:
Bell, David E. "
Diversification Exercises." Harvard Business School Exercise 184-115, October 1985. (Revised from original February 1984 version.)
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Background Note
| HBS Case Collection
|
1985
(Revised from original version)
Note on Preference Analysis
David E. Bell
Keywords: Voting;
Citation:
Bell, David E. "
Note on Preference Analysis." Harvard Business School Background Note 184-133, August 1985. (Revised from original February 1984 version.)
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Case
| HBS Case Collection
|
1985
(Revised from original version)
Risk Planning Group, Inc.
David E. Bell
Keywords: Risk Management;
Citation:
Bell, David E. "
Risk Planning Group, Inc." Harvard Business School Case 183-194, June 1985. (Revised from original March 1983 version.)
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Case
| HBS Case Collection
|
1985
(Revised from original version)
Risk Analytics Associates
David E. Bell
Keywords: Risk Management;
Citation:
Bell, David E. "
Risk Analytics Associates." Harvard Business School Case 181-032, February 1985. (Revised from original September 1980 version.)
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Case
| HBS Case Collection
|
1985
(Revised from original version)
Kenneth Brady
David E. Bell
Citation:
Bell, David E. "
Kenneth Brady." Harvard Business School Case 184-024, February 1985. (Revised from original August 1983 version.)
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Background Note
| HBS Case Collection
|
1984
(Revised from original version)
Worked Examples in Dynamic Programming
David E. Bell
Keywords: Mathematical Methods;
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Teaching Note
| HBS Case Collection
|
1984
(Revised from original version)
Environmental Protection Agency: Emergency Pesticide Exemptions, Teaching Note
David E. Bell
Keywords: Law;
Pollution and Pollutants;
Citation:
Bell, David E. "Environmental Protection Agency: Emergency Pesticide Exemptions, Teaching Note." Harvard Business School Teaching Note 184-134, March 1984. (Revised from original February 1984 version.)
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Teaching Note
| HBS Case Collection
|
1984
(Revised from original version)
AT&T: 8.70 Bonds, Teaching Note
David E. Bell
Keywords: Bonds;
Telecommunications Industry;
Citation:
Bell, David E. "AT&T: 8.70 Bonds, Teaching Note." Harvard Business School Teaching Note 184-148, March 1984. (Revised from original February 1984 version.)
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Teaching Note
| HBS Case Collection
|
1984
(Revised from original version)
Exercises on Capital Budgeting Under Uncertainty, Teaching Note
David E. Bell
Keywords: Capital Budgeting;
Risk and Uncertainty;
Citation:
Bell, David E. "Exercises on Capital Budgeting Under Uncertainty, Teaching Note." Harvard Business School Teaching Note 184-153, March 1984. (Revised from original February 1984 version.)
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Teaching Note
| HBS Case Collection
|
1984
(Revised from original version)
John Brown (A) and (B), Teaching Note
David E. Bell
Keywords: Teaching;
Information;
Citation:
Bell, David E. "John Brown (A) and (B), Teaching Note." Harvard Business School Teaching Note 184-160, March 1984. (Revised from original February 1984 version.)
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Exercise
|
1984
(Revised from original version)
Exercises on Capital Budgeting Under Uncertainty
David E. Bell
Keywords: Capital Budgeting;
Risk and Uncertainty;
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Case
| HBS Case Collection
|
1984
(Revised from original version)
Spruce Budworm
David E. Bell
Citation:
Bell, David E. "
Spruce Budworm." Harvard Business School Case 183-134, March 1984. (Revised from original December 1982 version.)
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Exercise
|
1984
(Revised from original version)
Dynamic Programming Exercises
David E. Bell
Citation:
Bell, David E. "
Dynamic Programming Exercises." Harvard Business School Exercise 184-132, March 1984. (Revised from original February 1984 version.)
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Teaching Note
| HBS Case Collection
|
1984
(Revised from original version)
Southwest Lumber Distributors, Teaching Note
David E. Bell
Keywords: Distribution Industry;
Citation:
Bell, David E. "Southwest Lumber Distributors, Teaching Note." Harvard Business School Teaching Note 184-155, March 1984. (Revised from original February 1984 version.)
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Case
| HBS Case Collection
|
1984
(Revised from original version)
AT&T: 8.70 Bonds
David E. Bell
Keywords: Bonds;
Telecommunications Industry;
Citation:
Bell, David E. "
AT&T: 8.70 Bonds." Harvard Business School Case 183-083, March 1984. (Revised from original September 1982 version.)
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Case
| HBS Case Collection
|
1984
(Revised from original version)
Environmental Protection Agency: Emergency Pesticide Exemptions
David E. Bell
Keywords: Pollution and Pollutants;
Chemicals;
United States;
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Background Note
| HBS Case Collection
|
1984
(Revised from original version)
Why Preference Curves are Useful for Risky Decisions
David E. Bell
Keywords: Mathematical Methods;
Decision Making;
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Teaching Note
| HBS Case Collection
|
1984
(Revised from original version)
Travelers Investment Management Co., Teaching Note
David E. Bell
Keywords: Financial Management;
Investment;
Citation:
Bell, David E. "Travelers Investment Management Co., Teaching Note." Harvard Business School Teaching Note 184-144, March 1984. (Revised from original February 1982 version.)
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Case
| HBS Case Collection
|
1984
(Revised from original version)
Travelers Investment Management Co.
David E. Bell
Keywords: Investment Portfolio;
Management;
Risk Management;
Financial Services Industry;
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Background Note
| HBS Case Collection
|
1984
(Revised from original version)
Note on the Property-Casualty Business
David E. Bell
Keywords: Insurance;
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Case
| HBS Case Collection
|
1983
(Revised from original version)
Reliance Electric
David E. Bell
Keywords: Utilities Industry;
Citation:
Bell, David E. "
Reliance Electric." Harvard Business School Case 181-130, December 1983. (Revised from original June 1981 version.)
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Case
| HBS Case Collection
|
1982
Risk Management Foundation of the Harvard Medical Institutions
David E. Bell and Kuljot Singh
Keywords: Risk Management;
Health Industry;