Michael Luca

Assistant Professor of Business Administration

Michael Luca is a faculty member at Harvard Business School. Professor Luca works closely with companies and cities to help them become more data-driven, and has ongoing collaborations with Yelp, Facebook, the UK government, and the City of Boston, in addition to other partners.   

Professor Luca teaches The Online Economy, an elective course about the strategic and operational decisions faced when designing and launching an online platform. He also teaches an elective course in which student teams develop behavioral interventions and experimental designs for government and company clients, called IFC: Behavioral Insights.  

Professor Luca's current work focuses on digital data and platforms, analyzing a variety of companies including Yelp, Amazon, and Airbnb. Professor Luca also works on issues related to the design of information disclosure. Focusing on the behavioral foundations of how people make decisions, he has done work on rankings, expert reviews, online consumer reviews, and quality disclosure laws, among other types of information provision.

His work has been written about in a variety of media outlets including The Wall Street Journal, New York Times, Washington Post, Boston Globe, Guardian, Telegraph, Huffington Post, Harvard Business Review, Atlantic, Quartz, Vox, and Forbes.

Michael Luca In the News

08 Apr 2016
Morning Consult
22 Jan 2015
Harvard Political Review
23 Jan 2014
American Public Media: Marketplace
23 Jan 2014
American Public Media: Marketplace
13 Oct 2013
Boston Globe
24 Oct 2013
Harvard Gazette
03 Oct 2013
US News & World Report
13 Dec 2012
01 Jan 2012
New York Times