Uma R. Karmarkar

Assistant Professor of Business Administration

Uma Karmarkar is an assistant professor of business administration in the Marketing Unit and teaches the Marketing course in the required MBA curriculum.

Professor Karmarkar's research examines the neural and psychological factors that underlie consumer decision-making. Some of her recent work targets how timing and context influence perceptions of value. Her findings have been published in the Journal of Consumer Research, Neuron, and Learning and Memory. In addition, her work has attracted coverage by media outlets including Newsweek, Reuters, Scientific American, and The New York Times.

Professor Karmarkar holds two Ph.D. degrees – one in neuroscience from the University of California, Los Angeles, and more recently, another in marketing from the Stanford University Graduate School of Business.