Doctoral Student

Lingling Zhang

Lingling is a DBA student in marketing. She received a B.A. and an M.M. in Information Management Systems from Nanjing University and an M.A. in Applied Statistics from the University of Michigan. Prior to joining in HBS she worked as a statistical consultant at the University of Michigan. Lingling is primarily interested in the effect of social influence on consumer decision making. Her current projects study what drives popularity in the cultural market.

  1. Research Interest

    by Lingling Zhang

    Lingling is primarily interested in how popularity information influences product success in entertainment industries. She works with Professor Anita Elberse from the Marketing unit. Her current projects study the patterns of online consumption behaviors and aim to help firms discover valuable information to promote products and predict sales.