Lingling is a fifth-year doctoral student in the Marketing Unit at the Harvard Business School. Her primary research interests are business-to-business marketing and multi-channel marketing. In one of her current projects, Lingling studies the role of price bargaining on competition and firm behaviors. Her other work examines the effectiveness of multi-channel marketing in the context of television advertising, personal selling, and online video advertising.
Prior to Harvard, she worked for five years as a statistician at the University of Michigan. Lingling earned her B.A. and M.S. in Information Science from Nanjing University in China and her M.S. in Applied Statistics from the University of Michigan.