Doctoral Student

Lingling Zhang

Lingling is a DBA student in marketing. She received a B.A. and an M.M. in Information Management Systems from Nanjing University and an M.A. in Applied Statistics from the University of Michigan. Prior to joining in HBS she worked as a statistical consultant at the University of Michigan. Lingling is primarily interested in the effect of social influence on consumer decision making. Her current projects study what drives popularity in the cultural market.

Other Publications and Materials

  1. Viral Videos: The Dynamics of Online Video Advertising Campaigns

    Keywords: Online Advertising; Advertising Campaigns;


    Elberse, Anita, Clarence Lee, and Lingling Zhang. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." 2013. (Invited for resubmission at Marketing Science.) View Details