Joseph is a DBA student in Marketing. He received a BA in Statistics in 2001 and an MA in Biostatistics in 2004 from UC Berkeley, and an MBA in 2007 from Imperial College Business School. He has worked at FICO and Barclays Bank and has consulted for companies such as Rogers (Canada), Royal Bank of Scotland, and HSBC.
According to McKinsey & Company, social interactions impact up to a third of all consumer purchases which accounts for US$940 billion in annual consumption in the US and Europe alone. Understanding social influence is important meeting consumer needs. In my research, I study how social platforms are changing consumer decision making and firm performance.
Keywords: social networks;
customer lifetime value;