Thales S. Teixeira

Lumry Family Associate Professor of Business Administration

Thales Teixeira is a faculty in the Marketing Unit. He holds a Ph.D. in marketing from the University of Michigan. He earned a bachelor’s degree in business administration and master’s degree in statistics at the University of São Paulo, Brazil. Before joining HBS, Professor Teixeira was an independent quantitative marketing consultant to technology and financial services companies, among them Microsoft, HP, and Prudential. He researches the Economics of Attention.

His research domain comprises advertising, digital marketing and The Economics of Attention – i.e., the market principles of how to buy, sell, capture and use consumer attention effectively to acquire, and engage consumers in order to build brands cheaply. Recent cases, keynotes and media mention on these topics follow:

Recent HBS Cases: Best Buy, Dropbox, Coca-Cola, YouTube. 
Recent keynotes: Unilever, National Retail Federation Week, Cannes Lions.
Recent Media Mentions: New Yorker, The Economist, Forbes, Mckinsey Quarterly.
Recent in-company engagements: Facebook, Disney, Paramount Pictures.
Startup boards:, TVision Insights, Affectiva, Hemlane, and others.