Doctoral Student

Tiona Zuzul

Tiona Zuzul is a doctoral candidate in the Strategy program at Harvard Business School. Her research focuses on entrepreneurial action and collaborative innovation in nascent industries. She is interested in ways that individuals think, interact, and collaborate across boundaries in highly uncertain or ambiguous settings. Her current projects focus on individuals and organizations involved in sustainable urbanization, the smart cities market, and the air taxi market.

Tiona received an AB from Harvard College in 2005 and an MSc from the London School of Economics in 2006. Prior to joining HBS, Tiona worked in a Washington DC-based international consulting firm as Advisor for European Affairs. She also co-founded a non-profit promoting education in South-Eastern Europe and the Mediterranean.

Journal Articles

  1. Learning from Sustainable Community Experiments

    Keywords: Learning; Civil Society or Community;

    Citation:

    Edmondson, Amy, Tiona Zuzul, and Robert Eccles. "Learning from Sustainable Community Experiments." Blog: Early Ecocities. Economist: The Ideas Economy (January 10, 2011).

Book Chapters

  1. Blending Quantitative and Qualitative Methods in Organizational Research

    Keywords: Mathematical Methods; Organizations;

    Citation:

    Edmondson, Amy C., and Tiona Zuzul. "Blending Quantitative and Qualitative Methods in Organizational Research." In Palgrave Encyclopedia of Strategic Management, edited by David J. Teece and Mie Augier. Palgrave Macmillan, forthcoming.
  2. Sustainable Cities: Oxymoron or the Shape of the Future?

    Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to identify success factors in this emerging industry. Ecocities, for the most part, are viewed as a means of mitigating threats to the natural environment while creating urban living capacity by combining low carbon and resource-efficient development with the use of information and communication technologies to better manage complex urban systems.

    Keywords: Environmental Sustainability; City; Urban Development; Infrastructure; Housing; Urban Scope; Business Ventures; Business Model; Green Technology Industry;

    Citation:

    Eccles, Robert G., Annissa Alusi, Amy C. Edmondson, and Tiona Zuzul. "Sustainable Cities: Oxymoron or the Shape of the Future?" Chap. 18 in Infrastructure Sustainability and Design, edited by Spiro Pollalis, Andreas Georgoulias, Stephen Ramos, and Daniel Schodek, 247–265. New York: Routledge, 2012.

Working Papers

  1. The Downside of Legitimacy Building for a New Firm in a Nascent Industry

    This paper explores how entrepreneurs' efforts to legitimate a firm and a nascent industry at the same time affect the internal development of the firm. We analyze qualitative data from a three-year study of a new firm in the nascent smart cities industry, and find that firm leaders engaged in a set of legitimation activities intended to help external stakeholders understand and appreciate the firm and its industry. Our analysis uncovers three unintended cognitive consequences of legitimation activities for firm employees—constrained attention, overconfidence, and identity commitments—that affected the firm's ability to learn: that is, to attend to, reflect on, and dynamically respond to information and changes in its environment. Our longitudinal research thus reveals a downside of legitimacy building, contributes to the literature on behavioral strategy, and highlights unique challenges of starting a new firm in a nascent industry. Further, by identifying the mechanisms through which legitimation activities affect learning, we develop actionable propositions to help leaders and entrepreneurs manage the tension between the two sets of activities.

    Keywords: nascent industries; legitimacy; cognition; entrepreneurship; organizational learning; Business Model; Business Startups; Decision Making; Entrepreneurship; Innovation and Invention; Goals and Objectives; Environmental Sustainability; Social and Collaborative Networks; Strategy; Green Technology Industry; Real Estate Industry;

    Citation:

    Zuzul, Tiona, and Amy C. Edmondson. "The Downside of Legitimacy Building for a New Firm in a Nascent Industry." Harvard Business School Working Paper, No. 11-099, March 2011. (Revised October 2013.)
  2. Sustainable Cities: Oxymoron or the Shape of the Future?

    Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to identify success factors in this emerging industry. Ecocities, for the most part, are viewed as a means of mitigating threats to the natural environment while creating urban living capacity, by combining low carbon and resource-efficient development with the use of information and communication technologies (ICT) to better manage complex urban systems.

    Keywords: Communication Technology; Investment; City; Infrastructure; Business and Government Relations; Environmental Sustainability; Urban Development; Information Technology; Green Technology Industry; Real Estate Industry;

    Citation:

    Alusi, Annissa, Robert G. Eccles, Amy C. Edmondson, and Tiona Zuzul. "Sustainable Cities: Oxymoron or the Shape of the Future?" Harvard Business School Working Paper, No. 11-062, December 2010. (Revised January 2011, March 2011, April 2011.)