Jason Riis

Assistant Professor of Business Administration (Leave of Absence)

Jason Riis is a specialist in consumer health, a growing field at the intersection of consumer marketing and healthcare. In both industries, the central issue is behavior change. On the consumer marketing side, Professor Riis is examining the ways that food retailers and manufacturers can grow their businesses while making it easier for consumers to eat better. On the healthcare side, he is examining ways that healthcare payers and providers can better engage employees and patients in healthy behaviors. 

Jason Riis is a specialist in consumer health, a growing field at the intersection of consumer marketing and healthcare. In both industries, the central issue is behavior change. On the consumer marketing side, Professor Riis is examining the ways that food retailers and manufacturers can grow their businesses while making it easier for consumers to eat better. On the healthcare side, he is examining ways that healthcare payers and providers can better engage employees and patients in healthy behaviors. 

In his research, Professor Riis conducts field experiments, surveys, and lab studies using the methods and theories of psychology and behavioral economics. His research has appeared in top academic journals including Journal of Consumer Research, American Journal of Preventive Medicine, American Journal of Public Health, and Health Affairs. He has written HBS cases on food retailers H-E-B and Red Lobster and on health innovators PatientsLikeMe.

At HBS, he has taught the MBA Marketing course for 5 years and, has most recently, taught the new Global Immersion Field course. He has also taught in the Agribusiness and Managing Healthcare Delivery Executive Education programs.

Prior to joining HBS, Professor Riis was on the faculty at New York University’s Stern School of Business. He has also been a Postdoctoral Research Associate at Princeton University’s Center for Health and Wellbeing. He received his Ph.D. in Psychology from the University of Michigan.

  1. Consumer Behavior and Health

    Professor Riis studies consumer behavior and health using the methods and theories of experimental psychology and behavioral economics. Particular problems that he is currently investigating include:

    • Information use and decision making in food service and food retail environments

    • Habits, behavior change, and preference change (particularly with respect to eating, exercise, and weight loss)

    • Adherence and engagement in healthcare

    • Consumer preferences for improvements in well-being, mental performance, and appearance