Associate Professor of Business Administration
Andrei is an Associate Professor in the Strategy group at Harvard Business School. Andrei's research focuses on multi-sided platforms, which enable interactions between two or more distinct groups of customers, who value each other's participation (e.g. Airbnb, Amazon, eBay, Google, Facebook, PlayStation, Uber, etc.) He studies the business strategies used by multi-sided platforms across a wide range of industries: videogames, e-commerce, re-commerce, smartphones, shopping malls, intellectual property, payment systems, online TV services, financial software, etc. Andrei is using the insights derived from this research to advise companies in some of these industries.
Strategy and Technology
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What are effective strategies for winning in markets with strong network effects? How should firms go about commercializing highly uncertain, science-based technologies? How can technology be leveraged to build (multi-sided) platforms? How can firms create and capture the value from intellectual property assets? How can they sustain value despite wide-spread imitation and convergence with substitute technologies?
The course provides a series of useful concepts and frameworks which students can directly apply to strategic and investment problems they may encounter post-graduation. Throughout the course, there will be a heavy emphasis on going from concepts and market analysis all the way to the formulation of concrete strategies.
Industries covered include: consumer electronics (smartphones, videogame consoles, PCs, tablets), software (operating systems, virtualization, cloud services), Internet-based businesses (e-commerce, online video, social networking, browsers, app stores), semi-conductors, intellectual property, mobile communications, biotechnology, electronic ink, and mobile payment systems.
Keywords: ＂strategy,＂ technology;