Andrei Hagiu

Associate Professor of Business Administration

Andrei is an Associate Professor in the Strategy group at Harvard Business School. Andrei's research focuses on multi-sided markets, which feature platforms/intermediaries serving two or more distinct groups of customers, who value each other's participation. He is studying the business strategies used by such platforms and the economic structure of the industries in which they operate: videogames (e.g. OnLive, PlayStation, Wii), e-commerce (e.g. Amazon, eBay, Gazelle, Rakuten), smartphones (e.g. Android, iPhone), personal computers (e.g. Windows, Mac OS), shopping malls (e.g. Roppongi Hills), intellectual property (e.g. Intellectual Ventures, Ocean Tomo, RPX), payment systems (e.g. Edy, PayPal, Suica, Visa), online TV services (e.g. Brightcove, PCCW, PP Live), etc.  Andrei is using the insights derived from this research to advise companies in some of these industries. He is also occasionally involved in competition and industrial policy research and advisory projects in Japan, China, and in the United States.  

Andrei graduated from the Ecole Polytechnique and the Ecole Nationale de la Statistique et Adminstration Economique in France with an MS in economics and statistics, before obtaining a PhD in economics from Princeton University.  Prior to joining HBS, he spent 18 months in Tokyo as a fellow at the Research Institute of Economy Trade and Industry, an economic policy think-tank affiliated with the Japanese Ministry of Economy Trade and Industry.

Andrei Hagiu In the News


05 Sep 2010
San Francisco Chronicle
06 Mar 2012
New York Times
01 Jul 2008
Bloomberg Businessweek
28 Mar 2007
Bloomberg Businessweek


28 Sep 2009


13 Oct 2008
Financial Times


25 Sep 2006
HBS Working Knowledge
13 Mar 2006
HBS Working Knowledge