Michael I. Norton

Associate Professor of Business Administration

Michael I. Norton is an Associate Professor of Business Administration in the Marketing Unit at the Harvard Business School.

He is the co-author - with Elizabeth Dunn - of the new book, Happy Money: The Science of Smarter Spending (Simon & Schuster).

Michael I. Norton is an Associate Professor of Business Administration in the Marketing Unit at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management.

He is the co-author - with Elizabeth Dunn - of the new book, Happy Money: The Science of Smarter Spending (Simon & Schuster).

His work has been published in a number of leading academic journals, including Science, the Journal of Personality and Social Psychology, Psychological Science, and the Journal of Consumer Research, and has been covered in media outlets such as the Economist, the Financial Times, the Wall Street Journal, and the Washington Post. He has appeared on National Public Radio, CBS, Fox, and MSNBC, and written op-eds for the New York Times, Forbes, and the Los Angeles Times.

His research has twice been featured in the New York Times Magazine Year in Ideas issue, in 2007 (Ambiguity Promotes Liking) and 2009 (The Counterfeit Self). His "The IKEA Effect: When Labor Leads to Love" was featured in Harvard Business Review's Breakthrough Ideas for 2009. In 2010, he won the Theoretical Innovation Prize from the Society of Personality and Social Psychology; in 2011, he won the SAGE Young Scholars Award from the Foundation for Social and Personality Psychology; in 2012, he was selected for Wired Magazine’s Smart List as one of “50 People Who Will Change the World.”

At HBS, he teaches the first-year MBA course, FIELD, and heads the Strategic Marketing Management executive program.

  1. Happy Money: The Science of Smarter Spending

    For more information on Professor Norton’s new book, Happy Money: The Science of Smarter Spending (Simon & Schuster, 2013), co-authored with Elizabeth Dunn, click here.
  2. Which Will Make You Happier: Buying a New Couch or Going on a Trip?

    MSNBC's Joe Scarborough, co-host of Morning Joe, speaks with Michael Norton and Elizabeth Dunn about their book, Happy Money: The Science of Smarter Spending.
  3. Money Can Buy Happiness, if Spent Properly

    Can money buy happiness? Anthony Mason speaks with Harvard Business School associate professor and author of "Happy Money" Michael Norton about how certain spending can bring joy.
  4. Michael Norton: How to buy happiness

    At TEDxCambridge, Michael Norton shares fascinating research on how money can, indeed buy happiness -- when you don't spend it on yourself. Listen for surprising data on the many ways pro-social spending can benefit you, your work, and (of course) other people.

  5. A Shrewd Slogan

  6. The 'Last Place Aversion' Paradox

  7. 'Last-Place Aversion'

  8. Is Anti-White Bias a Problem?

  9. Rising Wealth Inequality: Should We Care?

  10. Spreading the Wealth

  11. Yes, Money Can Buy Happiness

  12. The Counterfeit Self

  13. The IKEA Effect

  14. Why Lie When You Can Evade?