Sunil Gupta

Edward W. Carter Professor of Business Administration
Chair, General Management Program

Sunil Gupta is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School. He is also the co-chair of the executive programs on Driving Digital and Social Strategy and Competing on Business Analytics and Big Data. In the recent past, he has taught an elective course on Digital Marketing Strategy to MBA students and Advanced Management Program to senior managers. From 2008-2013, he served as the Head of the Marketing Unit. 

Sunil's research interests are in the areas of digital marketing, customer management, pricing, and return on marketing investment. His articles in these areas have won several awards including the 1993, 2002, and 2009 O'Dell Award and the 1998 and 2005 Paul Green Award of the Journal of Marketing Research for the most significant contribution in the field of marketing; the 1998, 2000, and 2003 Marketing Science Institute award for the best paper; the 2004 best paper award for the Journal of Interactive Marketing and the 1999 best paper award for the International Journal of Research in Marketing. Sunil is an area editor for the Journal of Marketing Research and an editorial board member of five major journals.

Sunil is co-author of two books. His recent book, Managing Customers as Investments, was published by the Wharton School Publishing in February 2005. It was selected as the 2006 winner of the annual Berry-AMA book prize for the best book in marketing. In April 2006, this book was also chosen as one of the top 30 business books of the year by Soundview Executive Book Summaries.

Sunil has conducted seminars and consulted with several companies in the US, Canada, Europe, and Asia. As a business expert, he has frequently appeared on several national and international television programs, such as CNN and BBC, and has been quoted in the press. 

Prior to joining Harvard, Sunil was the Meyer Feldberg Professor of Business at Columbia Business School and Assistant Professor at UCLA. In 1996, Sunil spent his sabbatical with McKinsey & Co. 

Sunil holds a Bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology, an MBA from the Indian Institute of Management, and a Ph.D. from Columbia University.

  1. Sunil Gupta: Recognized in 2010 by the American Marketing Association Foundation with the 25-Year Consortium Fellow Research Excellence Award for Scholarly Achievement and Contribution to Marketing Thought and Practice.

  2. Sunil Gupta: Winner of the 2004 Journal of Interactive Marketing Best Paper Award for "Customers As Assets" (with Donald R. Lehmann, winter 2002).

  3. Sunil Gupta: Winner of the 2003 Best Paper Award from the Marketing Communications Special Interest Group of the American Marketing Association for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, Journal of Marketing Research, May 1997).

  4. Sunil Gupta: Winner of the 2002 William F. O'Dell Award from the Journal of Marketing Research for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, May 1997).

  5. Sunil Gupta: Winner of the 2000 Marketing Science Institute Best Paper Award for "Managing Advertising and Promotion for Long-Run Profitability" (with Kamel Jedidi and Carl F. Mela, Marketing Science, 1999).

  6. Sunil Gupta: Winner of the 1998 Paul E. Green Award from the Journal of Marketing Research for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, May 1997).

  7. Sunil Gupta: Winner of the 1998 Marketing Science Institute Best Paper Award for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, Journal of Marketing Research, May 1997).

  8. Sunil Gupta: Winner of the 1998 Best Paper Award from the International Journal of Research in Marketing for "Assessing Long-Term Promotional Influences on Market Structure" (with Carl Mela and Kamel Jedidi, May 1998)

  9. Sunil Gupta: Winner of the 1993 William F. O'Dell Award from the Journal of Marketing Research for "Impact of Sales Promotions on When, What, and How Much to Buy" (November 1988).