Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

Professor Elberse develops and teaches a course on Strategic Marketing in Creative Industries, covering the businesses of entertainment, media, and sports, which ranks among the most sought-after courses in the School’s curriculum for MBA students. She is the faculty chair of a new executive education program on the entertainment business, and also teaches in Strategic Marketing Management, Taking Marketing Digital, and other short programs for executives. She previously taught Marketing to first-year MBA students. Her course was featured in Variety's Entertainment Education report, Poets & Quants named her one of the world's 40 best business school professors under the age of 40, and she has received teaching awards on multiple occasions from both the Harvard Business School and its students, including the Charles M. Williams Award for excellence in teaching, "Best of EC Year" honors (for top faculty teaching in the Elective Curriculum), and the Faculty Teaching Award.

In her research, Professor Elberse primarily aims to understand what drives the success of products in the entertainment, media, sports, and other creative industries, and how firms can develop effective marketing strategies for such products. She is acclaimed for her work on digital-media strategies. Her wider areas of study include the impact of digital technology on marketing practice, the marketing and management of talent, and the application of econometric modeling techniques to marketing problems. Her work has been published in a number of journals, including the Harvard Business Review, Marketing Science, the Journal of Marketing, the Journal of Advertising Research, and the Harvard International Journal of Press/Politics. Her research has also appeared in leading print and broadcast media. She was named a Marketing Science Institute Young Scholar in 2011, and serves on the editorial boards of both Marketing Science and the Journal of Advertising Research.

Professor Elberse has conducted case studies on dozens of entertainment companies, personalities, and other entities. Firms featured include A&M/Octone Records, Comcast, Grand Central Publishing, Hulu, Marvel Enterprises, MGM, Sony, and The CW. Other case studies focus on the launch of Jay-Z's book Decoded by advertising agency Droga5, the marketing of New York City, the Vancouver 2010 Winter Olympics, nightlife business Marquee, the Metropolitan Opera, sports leagues MLB and the NFL, soccer clubs Boca Juniors and Real Madrid, soccer coach Sir Alex Ferguson, and superstars Lady Gaga, LeBron James, Radiohead, and Maria Sharapova.

Prior to joining Harvard Business School, professor Elberse was a Visiting Fellow and Lecturer at The Wharton School, University of Pennsylvania. She holds a PhD from London Business School, an MA in Communication from the Annenberg School for Communication, University of Southern California, and an MA in Communication Science from the University of Amsterdam (cum laude). A native of The Netherlands but now an American citizen, she was awarded a Netherland-America Foundation/Fulbright Fellowship.

Professor Elberse was promoted to full professor with tenure at age 38, making her one of the youngest female professors to achieve that honor in Harvard Business School's history.