Herman C. Krannert Professor of Business Administration
Ramon Casadesus-Masanell's fields of specialization are management strategy and managerial economics. He is interested in understanding interaction between organizations that compete with different business models.
Ramon Casadesus-Masanell is the Herman C. Krannert Professor of Business Administration at the Harvard Buisness School. He joined HBS in 2000 where he has taught the required MBA Strategy course, an elective course on Competing Business Models, and Ph.D. courses on Strategy and Game Theory. He also teaches in Executive Education programs. Casadesus-Masanell received his Ph.D. in Managerial Economics and Strategy from the Kellogg Graduate School of Management, Northwestern University. He received his BA in Economics from Universitat Autonoma de Barcelona, Spain.
Casadesus-Masanell’s fields of specialization are management strategy, managerial economics, and industrial organization. Casadesus-Masanell studies strategic interaction between organizations that operate different business models. He is also interested in the limits to contracting and the role of trust for management strategy. He has published in Management Science, the Journal of Economics & Management Strategy, the Strategic Management Journal, the Academy of Management Review, Long Range Planning, the Journal of Law & Economics, the Journal of Economic Theory, the USC Interdisciplinary Law Journal, ABANTE Studies in Business Management, and the Harvard Business Review, among others.
Building on the literatures on competitive positioning and the theory of industrial organization, my work seeks to tackle previously unaddressed questions by studying situations where firms compete in dissimilar ways. Some examples of these questions include:
1. Should record companies decrease their prices in their competition against peer-to-peer file sharing networks?
2. Does the disruptive nature of open source software imply that it will win its battle against proprietary software?
3. Should established software firms confronting open source startups increase or decrease their level of openness?
4. Should Apple change its stance and include advertisements in iTunes to respond to ad-sponsored startups such as Grooveshark or Spotify?
These questions illustrate the three areas that my research covers: tactical interaction, strategic interaction, and the analysis of advantage in isolation.
Keywords: business models;