Jill J. Avery

Senior Lecturer of Business Administration

Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School and an authority on brand management and customer relationship management (CRM). Prior to her academic career, she worked in CPG brand management, managing brands for The Gillette Company, Braun Inc., Samuel Adams, and AT&T, and spent time on the agency side of the business, as an account executive managing consumer promotions for Pepsi, General Foods, Bristol-Myers, and Citibank. She remains close to practice by serving as a board member, consultant, educator, and advisor to companies and their executives. She is a Corporate Director of the Amica Mutual Insurance Company, a Trustee and Chairman of the Board of Overseers at the Museum of Fine Arts, Boston, and a Trustee of St. Paul's School. 

Her work on branding and CRM has been published in the top academic marketing journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, and Journal for the Advancement of Marketing Education. She also reaches a broader audience through managerial articles and case studies that have been published in Harvard Business Review, MIT Sloan Management Review, European Business Review, and Business Horizons. She is the coauthor of the edited book Strong Brands, Strong Relationships, published by Routledge. Her doctoral dissertation on online brand communities won the Harvard Business School Wyss Award for excellence in doctoral research and the Marketing Science Institute’s Best Paper Award for work published in the International Journal of Research in Marketing. Her work on underdog brands earned an honorable mention for best articles published in the Journal of Consumer Research in 2011. Her branding insights have been cited in Advertising AgeThe EconomistThe New York TimesThe Financial Times, Forbes, and Bloomberg/Business Week.

She teaches two required courses in the first year of the MBA program, Marketing and Field Immersion Experiences for Leadership Development (FIELD), an experiential project based course, and a second year elective on Creating Brand Value. In the past, she has taught marketing management, brand management, integrated marketing communications, and consumer behavior in the MBA and undergraduate programs at Boston University, Northeastern University, and Simmons College. She received the Simmons School of Management’s Award for Teaching Excellence for her MBA teaching. She was awarded a Certificate of Distinction in Teaching at Harvard University for her undergraduate teaching.

She has taught executives in Harvard Business School's Taking Marketing Digital and Strategic Marketing Management open enrollment executive education programs and in a custom program for Constellation Brands (Executive Development Program). She has developed curricula and chaired custom programs for executives at Anheuser-Busch InBev (Brand-Led Innovation) and HubSpot (Leadership Fellows Program), and for arts and cultural organization leaders at National Arts Strategies (Digital Strategy and Strategic Marketing). 

Her field reseach and teaching cases on branding, CRM, and digital marketing in the consumer/retail space are used by leading universities worldwide and include cases on Porsche, Pepsi, Longchamp, Accor Hotels, J.C. Penney, EMC, Gap, Chase Sapphire, Tate Modern, Park Hotels, Peapod, Denver Museum of Nature & Science, Mavi Jeans, Paez, OneFineStay, Filene's Basement, EILEEN FISHER, HourlyNerd, and Better World Books. Her HubSpot case was awarded The Case Centre Marketing Award in 2014.  

She holds a Doctorate in Business Administration (marketing) from Harvard Business School, a MBA (marketing and finance) from the Wharton School, and a BA (English) from the University of Pennsylvania. Prior to joining the HBS faculty, she was an assistant professor of marketing at the Simmons School of Management from 2007-2013, where she was awarded tenure and promotion to associate professor.