George Serafeim

Jakurski Family Associate Professor of Business Administration

George Serafeim is the Jakurski Family Associate Professor of Business Administration at Harvard Business School. He has taught courses in the MBA, executive education and doctoral programs, and is currently teaching the elective course “Reimagining Capitalism: Business and Big Problems” in the MBA curriculum. He has presented his research in over 60 countries around the world and is one of the most popular business authors, according to rankings of the Social Science Research Network.

Professor Serafeim's research focuses on measuring, driving and communicating corporate performance and social impact. His work is widely cited and has been published in the most prestigious academic and practitioner journals, such as The Accounting Review, Strategic Management Journal, Journal of Accounting and Economics, Journal of Finance, Journal of Accounting Research, Management Science, Review of Accounting Studies, MIT Sloan Management Review, and Harvard Business Review. His research has been recognized with numerous awards and is regularly cited in the media, including The New York Times, Bloomberg, Financial Times, The Wall Street Journal, Economist, The Guardian, BBC, Le Monde, El País, Corriere della Sera, Washington Post, and NPR. 

Professor Serafeim has professional experience as a senior advisor and board member in both non-profit and private sector organizations. Moreover, he has entrepreneurial experience as one of the co-founders of KKS Advisors. Professor Serafeim earned his doctorate in business administration at Harvard Business School, where his dissertation was recognized with the Wyss Award for Excellence in Doctoral Research. He received a master's degree in accounting and finance from the London School of Economics and Political Science, where he was awarded the Emeritus Professors' Prize for best academic performance. He grew up in Athens, Greece.

  1. Reimagining Capitalism: Business and Big Problems

    by George Serafeim

    Professor Serafeim teaches with Professor Rebecca Henderson the course "Reimagining Capitalism: Business and Big Problems" in the second year of the MBA. Cases taught in this course include among others:

    Fighting corruption and turning around an organization using strong values and management: Turnaround at Norsk Gjenvinning

    Empowering more effective self-regulation mechanisms and exploring the effectiveness of voluntary, self-regulatory and regulatory approaches: Statoil: Transparency on Payments to Governments

    Understanding the flaws of GDP as a measure of economic well-being and designing strategy maps and alternative metrics for strategy execution: Shanghai: GDP Apostasy

    Exploring the role of purpose and values in individual decision making inside organizations: Omar Selim: Building a Values-Based Asset Management Firm

    Understanding the challenge of change in large organization and scenario analysis in environments of transformational change: ExxonMobil: Business As Usual?

    Illustrating the benefits and costs of firm actions to adapt to a low carbon world and fighting climate change: CLP: Powering Asia

    Understanding active ownership and engagement in public markets in the context of environmental and social issues. Aviva Investors

    Exploring the development of environmental, social and governance (ESG) metrics and their effect on organizational and market behavior. ESG Metrics: Reshaping Capitalism? 

    Keywords: Capitalism; corporate accountability; leadership; sustainability; climate change; inequality; ESG; "ESG (environmental, social, governance) performance; corporate social responsibility; culture; corporate purpose; Change; Performance; strategy; measurement and metrics; competitive advantage;