Norman A. Berg

MBA Class of 1958 Professor of Business Administration, Emeritus

Professor Berg has long been involved in the development and teaching of the School's general management courses in the MBA and executive programs. His professional interests have been in the broad field of general management, with emphasis on the strategic and organizational problems resulting from diversification and the international competitive problems facing American industry. He is currently Faculty Chairman of the Owner/President Management Program and teaching the General Management course in that program. Prior to that he taught a similar course in the Program for Management Development. He is co-author of five editions of Policy Formulation and Administration, a leading General Management text and casebook, and author of General Management: An Analytic Approach, as well as a number of articles and studies related to diversification.

He received his BS degree in mechanical engineering from Case Institute of Technology and his MBA and DBA degrees from the Harvard Business School. Prior to joining the HBS faculty in 1963, he served in the Army and also worked for United States Steel Corporation, Texas Instruments, and IMEDE Management Development Institute in Lausanne, Switzerland.

Professor Berg has been a director of a number of companies, is active as a teacher in company executive development programs in the United States and abroad, and serves as educational advisor on management development programs for several companies.

Cases and Teaching Materials

  1. Polaroid-Kodak TN

    Teaching Note for (9-376-266).

    Citation:

    Berg, Norman A. "Polaroid-Kodak TN." Harvard Business School Teaching Note 898-291, June 1998. View Details
  2. Working Yourself Out of a Job: Robert Mayer

    Citation:

    Berg, Norman A. "Working Yourself Out of a Job: Robert Mayer." Harvard Business School Video Supplement 898-502, October 1997. (Revised May 1998.) View Details
  3. Working Yourself Out of a Job (A) - (E) and Video TN

    Keywords: Job Cuts and Outsourcing;

    Citation:

    Berg, Norman A. "Working Yourself Out of a Job (A) - (E) and Video TN." Harvard Business School Teaching Note 898-242, May 1998. View Details
  4. Working Yourself Out of a Job (A)

    Keywords: Entrepreneurship; Management Succession;

    Citation:

    Berg, Norman A., and James Weber. "Working Yourself Out of a Job (A)." Harvard Business School Case 897-042, February 1997. (Revised November 1997.) View Details
  5. Working Yourself Out of a Job (B)

    Keywords: Entrepreneurship; Management Succession;

    Citation:

    Berg, Norman A., and James Weber. "Working Yourself Out of a Job (B)." Harvard Business School Case 897-043, February 1997. (Revised November 1997.) View Details
  6. Working Yourself Out of a Job (C)

    Keywords: Entrepreneurship; Management Succession;

    Citation:

    Berg, Norman A., and James Weber. "Working Yourself Out of a Job (C)." Harvard Business School Case 897-044, February 1997. (Revised November 1997.) View Details
  7. Working Yourself Out of a Job (D)

    Keywords: Entrepreneurship; Management Succession;

    Citation:

    Berg, Norman A., and James Weber. "Working Yourself Out of a Job (D)." Harvard Business School Case 897-146, February 1997. (Revised November 1997.) View Details
  8. Working Yourself Out of a Job (E)

    Keywords: Entrepreneurship; Management Succession;

    Citation:

    Berg, Norman A., and James Weber. "Working Yourself Out of a Job (E)." Harvard Business School Case 897-147, February 1997. (Revised November 1997.) View Details
  9. MicroFridge: Robert Bennett, President and CEO, OPM Presentation

    Robert P. Bennett of MicroFridge discusses a number of topics including his philosophy, his company's market focus, the reorganization of the selling organization, reduction of overhead, the company's poor performance in the past year, its partnership with Sanyo, and its strategy for a new contract with Sanyo. Designed for use with MicroFridge (9-395-027).

    Keywords: Restructuring; Salesforce Management; Markets; Partners and Partnerships; Strategy; Performance;

    Citation:

    Berg, Norman A. "MicroFridge: Robert Bennett, President and CEO, OPM Presentation." Harvard Business School Video Supplement 897-502, June 1997. View Details
  10. Data Flow: Donald Frisch, President & CEO, OPM Presentation 02/95

    Citation:

    Berg, Norman A. "Data Flow: Donald Frisch, President & CEO, OPM Presentation 02/95." Harvard Business School Video Supplement 897-501, December 1996. View Details
  11. Montague Corp.: A Presentation to the Owner/President Management Program by David Montague

    Citation:

    Berg, Norman A. "Montague Corp.: A Presentation to the Owner/President Management Program by David Montague." Harvard Business School Video Supplement 897-503, December 1996. View Details
  12. MicroFridge

    MicroFridge, a five-year-old, $12 million company based in Sharon, Mass., develops and sells a unique, combination compact refrigerator and microwave oven. All of the manufacturing is done for it by Sanyo in various overseas locations. The founder and president believes the potential market for his product is an estimated 5 million homes in the "home away from home" market.

    Keywords: Production; Competitive Strategy; Entrepreneurship; Business Startups; Supply Chain Management; Cross-Cultural and Cross-Border Issues; Consumer Products Industry; Massachusetts;

    Citation:

    Berg, Norman A., and James Weber. "MicroFridge." Harvard Business School Case 395-027, August 1994. (Revised October 1996.) View Details
  13. Data Flow TN

    Citation:

    Berg, Norman A., and Judith Maas. "Data Flow TN." Harvard Business School Teaching Note 397-024, August 1996. View Details
  14. MicroFridge TN

    Teaching Note for (9-395-027).

    Keywords: Consumer Products Industry; Massachusetts;

    Citation:

    Berg, Norman A., and Judith Maas. "MicroFridge TN." Harvard Business School Teaching Note 397-025, August 1996. View Details
  15. Montague Corporation (A) and (B) TN

    Teaching Note for (9-395-037) and (9-395-143).

    Keywords: Bicycle Industry; Taiwan; Cambridge;

    Citation:

    Berg, Norman A., and Judith Maas. "Montague Corporation (A) and (B) TN." Harvard Business School Teaching Note 397-026, August 1996. View Details
  16. RailTex, Inc.(A) TN

    Teaching Note for (9-395-033).

    Citation:

    Berg, Norman A., and Judith Maas. "RailTex, Inc.(A) TN." Harvard Business School Teaching Note 397-027, August 1996. View Details
  17. RailTex, Inc.: A Presentation to the Owner/President Management Program by Bruce Flohr, Video

    Citation:

    Berg, Norman A. "RailTex, Inc.: A Presentation to the Owner/President Management Program by Bruce Flohr, Video." Harvard Business School Video Supplement 897-504, August 1996. View Details
  18. Lincoln Electric Company, The TN

    Teaching Note for (9-376-028).

    Keywords: Manufacturing Industry;

    Citation:

    Berg, Norman A. "Lincoln Electric Company, The TN." Harvard Business School Teaching Note 395-230, June 1995. View Details
  19. Montague Corporation (A)

    The Montague Corp. is a small company started in 1987 and owned by David Montague, age 31, and his father. The company designs, manufactures in Taiwan, and sells through distributors worldwide a high-quality "bicycle that folds." The company offices are located in Cambridge, Mass., and the company has only five other employees, all younger than David. The company has been financed internally and is cash-rich at the present rate of growth. About 90% of sales are foreign, as is all of the manufacturing.

    Keywords: Business Strategy; Financial Strategy; Financial Management; Job Cuts and Outsourcing; Globalized Firms and Management; Family Business; Bicycle Industry; Taiwan; Cambridge;

    Citation:

    Berg, Norman A., and James Weber. "Montague Corporation (A)." Harvard Business School Case 395-037, April 1995. View Details
  20. Montague Corporation (B)

    Presents David Montague's evaluation of the progress so far and the basic problems that he believes prevent him from achieving higher sales. Designed as a class handout after discussion of the (A) case.

    Keywords: Entrepreneurship; Growth and Development Strategy; Measurement and Metrics; Problems and Challenges; Bicycle Industry;

    Citation:

    Berg, Norman A. "Montague Corporation (B)." Harvard Business School Supplement 395-143, April 1995. View Details
  21. RailTex, Inc. (A)

    By 1992, RailTex, Inc., had acquired and was operating 23 geographically separate short-line railroads (feeder lines for larger railroads) in Mexico, Canada, and primarily in the United States. Founded in 1977 with $500,000 of capital as a railcar leasing company, the company began buying and operating short-line railroads in 1984. Since 1988, revenues have increased an average of 35% per year, up to $39 million in 1992, a growth rate far outstripping that of the old, mature railroad industry as a whole. Bruce Flohr, the founder, believed the company's success was due largely to his decentralized management system and emphasis on cost controls and marketing.

    Keywords: Acquisition; Business Divisions; Cost Management; Growth and Development; Growth and Development Strategy; Management Systems; Product Marketing; Logistics; Risk and Uncertainty; Valuation;

    Citation:

    Berg, Norman A., and James Weber. "RailTex, Inc. (A)." Harvard Business School Case 395-033, September 1994. (Revised March 1995.) View Details
  22. Note on Entering Foreign Markets: Opportunities for Smaller U.S. Companies

    Designed specifically for the smaller U.S.-based company; provides a brief overview of the various means by which such companies can enter foreign markets and the sources of information and assistance, principally on exporting, available to them.

    Keywords: Trade; Information; Management; Market Entry and Exit; Distribution; United States;

    Citation:

    Berg, Norman A., and James Weber. "Note on Entering Foreign Markets: Opportunities for Smaller U.S. Companies." Harvard Business School Background Note 395-034, August 1994. View Details
  23. Data Flow

    Citation:

    Berg, Norman A., and James Weber. "Data Flow." Harvard Business School Case 395-030, August 1994. View Details
  24. Prelude Corp.: Afterthoughts

    Commentary by an executive familiar with the industry on what went wrong at Prelude and what the difficulties are in creating economies of scale in the lobster fishing industry.

    Keywords: Management; Problems and Challenges; Cost Management; Food and Beverage Industry;

    Citation:

    Berg, Norman A. "Prelude Corp.: Afterthoughts." Harvard Business School Supplement 392-125, April 1992. View Details
  25. Elton Corp. (A, B, and C) (Condensed)

    Citation:

    Berg, Norman A. "Elton Corp. (A, B, and C) (Condensed)." Harvard Business School Case 392-129, April 1992. View Details
  26. Data Resources, Inc.

    Keywords: Information Technology Industry;

    Citation:

    Berg, Norman A., and George S. Yip. "Data Resources, Inc." Harvard Business School Case 380-131, January 1980. (Revised November 1991.) View Details
  27. Lincoln Electric Co., George Willis, Video

    Presents George Willis, chairman and CEO of Lincoln Electric Co., addressing an HBS PMD executive class on October 7, 1988.

    Keywords: Management Teams; Industrial Products Industry;

    Citation:

    Berg, Norman A. "Lincoln Electric Co., George Willis, Video." Harvard Business School Video Supplement 889-517, May 1989. View Details
  28. Data Resources, Inc., Supplement (A)

    Citation:

    Berg, Norman A. "Data Resources, Inc., Supplement (A)." Harvard Business School Supplement 389-129, February 1989. View Details
  29. Machine Tool Industry and Industrial Policy--1955-82 (Condensed)

    Citation:

    Berg, Norman A. "Machine Tool Industry and Industrial Policy--1955-82 (Condensed)." Harvard Business School Background Note 388-117, March 1988. View Details
  30. Elton Corp. (E)

    Citation:

    Berg, Norman A. "Elton Corp. (E)." Harvard Business School Case 374-111, December 1973. (Revised April 1987.) View Details
  31. Note on Economic Terms

    Citation:

    Berg, Norman A. "Note on Economic Terms." Harvard Business School Background Note 387-169, April 1987. View Details
  32. U.S. Competitiveness in Manufacturing

    Keywords: Competition; Trade; Business and Government Relations; Production; Manufacturing Industry;

    Citation:

    Berg, Norman A. "U.S. Competitiveness in Manufacturing." Harvard Business School Case 386-133, April 1986. (Revised March 1987.) View Details
  33. EEC Competitiveness in the World Economy

    Keywords: Competition; Trade; Economy; Europe;

    Citation:

    Berg, Norman A. "EEC Competitiveness in the World Economy." Harvard Business School Case 386-134, April 1986. (Revised March 1987.) View Details
  34. Asia's Four Little Dragons

    Keywords: Taiwan; South Korea; Hong Kong; Singapore;

    Citation:

    Berg, Norman A. "Asia's Four Little Dragons." Harvard Business School Case 386-186, April 1986. (Revised March 1987.) View Details
  35. Swedish Match Co. (A)

    Keywords: Sweden;

    Citation:

    Berg, Norman A., and John Young. "Swedish Match Co. (A)." Harvard Business School Case 384-221, April 1984. (Revised December 1986.) View Details
  36. Swedish Match Co. (B)

    Keywords: Sweden;

    Citation:

    Berg, Norman A., and John Young. "Swedish Match Co. (B)." Harvard Business School Case 384-222, April 1984. (Revised December 1985.) View Details
  37. Industrial Policy in Norway

    Keywords: Industrial Products Industry; Norway;

    Citation:

    Berg, Norman A. "Industrial Policy in Norway." Harvard Business School Background Note 384-220, April 1984. (Revised January 1985.) View Details
  38. Environmental Pressures (B)

    Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact;

    Citation:

    Berg, Norman A. "Environmental Pressures (B)." Harvard Business School Case 375-127, November 1974. (Revised September 1984.) View Details
  39. Environmental Pressures, Update

    Citation:

    Berg, Norman A. "Environmental Pressures, Update." Harvard Business School Supplement 383-005, March 1983. (Revised September 1984.) View Details
  40. Environmental Pressures (A&B) (Condensed)

    Citation:

    Berg, Norman A., and Joseph L. Badaracco Jr. "Environmental Pressures (A&B) (Condensed)." Harvard Business School Case 383-163, April 1983. (Revised May 1984.) View Details
  41. Heublein, Inc. (A&B) (Condensed)

    Citation:

    Berg, Norman A. "Heublein, Inc. (A&B) (Condensed)." Harvard Business School Case 373-103, October 1972. (Revised April 1984.) View Details
  42. Imperial Corp. (A)

    Citation:

    Berg, Norman A., and Philippe Haspeslagh. "Imperial Corp. (A)." Harvard Business School Case 380-123, January 1980. (Revised April 1984.) View Details
  43. Imperial Corp. (B)

    Citation:

    Berg, Norman A., and Philippe Haspeslagh. "Imperial Corp. (B)." Harvard Business School Case 380-124, January 1980. (Revised April 1984.) View Details
  44. Elton Corp. (B&C) (Condensed)

    Citation:

    Berg, Norman A. "Elton Corp. (B&C) (Condensed)." Harvard Business School Case 381-075, November 1980. (Revised April 1984.) View Details
  45. Elton Corp. (A)

    Citation:

    Berg, Norman A. "Elton Corp. (A)." Harvard Business School Case 374-107, December 1973. (Revised April 1984.) View Details
  46. Elton Corp. (D)

    Citation:

    Berg, Norman A. "Elton Corp. (D)." Harvard Business School Supplement 374-110, December 1973. (Revised April 1984.) View Details
  47. Polaroid-Kodak

    Describes Kodak's long-awaited challenge to Polaroid in the field of instant photography. Provides technological and company background of both Polaroid and Eastman-Kodak and their respective product lines. Discusses Polaroid's claim that Kodak infringed on 10 Polaroid patents.

    Keywords: Technology; Patents; Competition; Product Development;

    Citation:

    Berg, Norman A. "Polaroid-Kodak." Harvard Business School Case 376-266, June 1976. (Revised March 1984.) View Details
  48. Environmental Pressures (A)

    Citation:

    Berg, Norman A. "Environmental Pressures (A)." Harvard Business School Case 375-126, November 1974. (Revised February 1984.) View Details
  49. Textron in the Eighties

    Citation:

    Berg, Norman A. "Textron in the Eighties." Harvard Business School Case 383-111, February 1983. (Revised January 1984.) View Details
  50. Leisure Group, Inc. (A) (Condensed)

    Citation:

    Berg, Norman A., and Richard R. Ellsworth. "Leisure Group, Inc. (A) (Condensed)." Harvard Business School Case 384-084, November 1983. (Revised January 1984.) View Details
  51. Lincoln Electric Co.

    Covers the strategy and management practices of the world's largest manufacturer of welding equipment. Discusses the compensation system and company culture, and the leadership style of management.

    Keywords: Construction; Compensation and Benefits; Leadership Style; Business or Company Management; Organizational Culture; Business Strategy; Manufacturing Industry;

    Citation:

    Berg, Norman A. "Lincoln Electric Co." Harvard Business School Case 376-028, August 1975. (Revised July 1983.) View Details
  52. Textron, Inc.

    Covers the historical development, current business, management philosophies, corporate strategy, and the nature and role of the corporate headquarters in managing the highly diversified operations. Based on Textron, Inc. (A).

    Keywords: History; Management Style; Business or Company Management; Corporate Strategy; Business Headquarters; Operations;

    Citation:

    Berg, Norman A. "Textron, Inc." Harvard Business School Case 373-337, June 1973. (Revised July 1982.) View Details
  53. Ulmer Co. (Condensed)

    Citation:

    Berg, Norman A. "Ulmer Co. (Condensed)." Harvard Business School Case 371-462, April 1971. (Revised January 1981.) View Details
  54. Moleculon Research Corp.

    Citation:

    Berg, Norman A. "Moleculon Research Corp." Harvard Business School Case 376-226, April 1976. View Details
  55. Leisure Group, Inc. (A)

    Citation:

    Berg, Norman A. "Leisure Group, Inc. (A)." Harvard Business School Case 376-204, February 1976. View Details
  56. Sturm, Ruger & Co., Inc.

    Citation:

    Berg, Norman A., and Hassell H. McClellan. "Sturm, Ruger & Co., Inc." Harvard Business School Case 375-114, October 1974. (Revised July 1975.) View Details
  57. John Adams

    Citation:

    Berg, Norman A. "John Adams." Harvard Business School Case 373-157, December 1972. (Revised May 1975.) View Details
  58. Sybron Corp. (A) (Condensed)

    Citation:

    Berg, Norman A. "Sybron Corp. (A) (Condensed)." Harvard Business School Case 373-130, November 1972. View Details
  59. Sybron Corp. (D1)

    Citation:

    Berg, Norman A. "Sybron Corp. (D1)." Harvard Business School Case 372-207, January 1972. View Details
  60. CML Group, Inc.

    Citation:

    Berg, Norman A. "CML Group, Inc." Harvard Business School Case 371-426, March 1971. (Revised November 1971.) View Details
  61. Sybron Corp. (B)

    Citation:

    Berg, Norman A. "Sybron Corp. (B)." Harvard Business School Case 371-486, April 1971. (Revised August 1971.) View Details
  62. Sybron Corp. (C)

    Citation:

    Berg, Norman A. "Sybron Corp. (C)." Harvard Business School Case 371-487, April 1971. (Revised August 1971.) View Details
  63. Deere & Co.

    Keywords: Agriculture and Agribusiness Industry;

    Citation:

    Berg, Norman A. "Deere & Co." Harvard Business School Case 313-124, August 1966. (Revised July 1969.) View Details
  64. Heublein, Inc. (A)

    Citation:

    Berg, Norman A. "Heublein, Inc. (A)." Harvard Business School Case 313-125, June 1966. View Details
  65. Heublein, Inc. (B)

    Citation:

    Berg, Norman A. "Heublein, Inc. (B)." Harvard Business School Case 313-126, June 1966. View Details
  66. Aerosol Techniques, Inc.

    Citation:

    Berg, Norman A. "Aerosol Techniques, Inc." Harvard Business School Case 313-155, March 1966. View Details
  67. Midway Foods Corp. (H)

    Keywords: Food and Beverage Industry;

    Citation:

    Andrews, Kenneth R., Norman A. Berg, and Bruce R. Scott. "Midway Foods Corp. (H)." Harvard Business School Case 314-051, May 1964. View Details