Norman A. Berg
MBA Class of 1958 Professor of Business Administration, Emeritus
Professor Berg has long been involved in the development and teaching of the School's general management courses in the MBA and executive programs. His professional interests have been in the broad field of general management, with emphasis on the strategic and organizational problems resulting from diversification and the international competitive problems facing American industry. He is currently Faculty Chairman of the Owner/President Management Program and teaching the General Management course in that program. Prior to that he taught a similar course in the Program for Management Development. He is co-author of five editions of Policy Formulation and Administration, a leading General Management text and casebook, and author of General Management: An Analytic Approach, as well as a number of articles and studies related to diversification. He received his BS degree in mechanical engineering from Case Institute of Technology and his MBA and DBA degrees from the Harvard Business School. Prior to joining the HBS faculty in 1963, he served in the Army and also worked for United States Steel Corporation, Texas Instruments, and IMEDE Management Development Institute in Lausanne, Switzerland. Professor Berg has been a director of a number of companies, is active as a teacher in company executive development programs in the United States and abroad, and serves as educational advisor on management development programs for several companies.
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Teaching Note
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1998
Polaroid-Kodak TN
Norman A. Berg
Teaching Note for (9-376-266).
Citation: Berg, Norman A. " Polaroid-Kodak TN." Harvard Business School Teaching Note 898-291, June 1998.
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Supplement
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1998
(Revised from original 1997 version)
Working Yourself Out of a Job: Robert Mayer
Norman A. Berg
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Teaching Note
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1998
Working Yourself Out of a Job (A) - (E) and Video TN
Norman A. Berg
Keywords: Job Cuts and Outsourcing;
Citation: Berg, Norman A. "Working Yourself Out of a Job (A) - (E) and Video TN." Harvard Business School Teaching Note 898-242, May 1998.
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Case
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1997
(Revised from original 1997 version)
Working Yourself Out of a Job (A)
Norman A. Berg and James Weber
Keywords: Entrepreneurship;
Management Succession;
Citation: Berg, Norman A., and James Weber. " Working Yourself Out of a Job (A)." Harvard Business School Case 897-042, November 1997. (Revised from original February 1997 version.)
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Case
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1997
(Revised from original 1997 version)
Working Yourself Out of a Job (B)
Norman A. Berg and James Weber
Keywords: Entrepreneurship;
Management Succession;
Citation: Berg, Norman A., and James Weber. " Working Yourself Out of a Job (B)." Harvard Business School Case 897-043, November 1997. (Revised from original February 1997 version.)
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Case
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1997
(Revised from original 1997 version)
Working Yourself Out of a Job (C)
Norman A. Berg and James Weber
Keywords: Entrepreneurship;
Management Succession;
Citation: Berg, Norman A., and James Weber. " Working Yourself Out of a Job (C)." Harvard Business School Case 897-044, November 1997. (Revised from original February 1997 version.)
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Case
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1997
(Revised from original 1997 version)
Working Yourself Out of a Job (D)
Norman A. Berg and James Weber
Keywords: Entrepreneurship;
Management Succession;
Citation: Berg, Norman A., and James Weber. " Working Yourself Out of a Job (D)." Harvard Business School Case 897-146, November 1997. (Revised from original February 1997 version.)
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Case
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1997
(Revised from original 1997 version)
Working Yourself Out of a Job (E)
Norman A. Berg and James Weber
Keywords: Entrepreneurship;
Management Succession;
Citation: Berg, Norman A., and James Weber. " Working Yourself Out of a Job (E)." Harvard Business School Case 897-147, November 1997. (Revised from original February 1997 version.)
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Supplement
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1997
MicroFridge: Robert Bennett, President and CEO, OPM Presentation
Norman A. Berg
Robert P. Bennett of MicroFridge discusses a number of topics including his philosophy, his company's market focus, the reorganization of the selling organization, reduction of overhead, the company's poor performance in the past year, its partnership with Sanyo, and its strategy for a new contract with Sanyo. Designed for use with MicroFridge (9-395-027).
Keywords: Restructuring;
Salesforce Management;
Markets;
Partners and Partnerships;
Strategy;
Performance;
Citation: Berg, Norman A. "MicroFridge: Robert Bennett, President and CEO, OPM Presentation." Harvard Business School Video Supplement 897-502, June 1997.
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Supplement
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1996
Data Flow: Donald Frisch, President & CEO, OPM Presentation 02/95
Norman A. Berg
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Supplement
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1996
Montague Corp.: A Presentation to the Owner/President Management Program by David Montague
Norman A. Berg
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Case
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1996
(Revised from original 1994 version)
MicroFridge
Norman A. Berg and James Weber
MicroFridge, a five-year-old, $12 million company based in Sharon, Mass., develops and sells a unique, combination compact refrigerator and microwave oven. All of the manufacturing is done for it by Sanyo in various overseas locations. The founder and president believes the potential market for his product is an estimated 5 million homes in the "home away from home" market.
Keywords: Production;
Competitive Strategy;
Entrepreneurship;
Business Startups;
Supply Chain Management;
Cross-Cultural and Cross-Border Issues;
Consumer Products Industry;
Massachusetts;
Citation: Berg, Norman A., and James Weber. " MicroFridge." Harvard Business School Case 395-027, October 1996. (Revised from original August 1994 version.)
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Teaching Note
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1996
Data Flow TN
Norman A. Berg and Judith Maas
Citation: Berg, Norman A., and Judith Maas. "Data Flow TN." Harvard Business School Teaching Note 397-024, August 1996.
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Teaching Note
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1996
MicroFridge TN
Norman A. Berg and Judith Maas
Teaching Note for (9-395-027).
Keywords: Consumer Products Industry;
Massachusetts;
Citation: Berg, Norman A., and Judith Maas. " MicroFridge TN." Harvard Business School Teaching Note 397-025, August 1996.
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Teaching Note
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1996
Montague Corporation (A) and (B) TN
Norman A. Berg and Judith Maas
Teaching Note for (9-395-037) and (9-395-143).
Keywords: Bicycle Industry;
Taiwan;
Cambridge;
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Teaching Note
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1996
RailTex, Inc.(A) TN
Norman A. Berg and Judith Maas
Teaching Note for (9-395-033).
Citation: Berg, Norman A., and Judith Maas. " RailTex, Inc.(A) TN." Harvard Business School Teaching Note 397-027, August 1996.
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Supplement
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1996
RailTex, Inc.: A Presentation to the Owner/President Management Program by Bruce Flohr, Video
Norman A. Berg
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Teaching Note
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1995
Lincoln Electric Company, The TN
Norman A. Berg
Teaching Note for (9-376-028).
Keywords: Manufacturing Industry;
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Case
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1995
Montague Corporation (A)
Norman A. Berg and James Weber
The Montague Corp. is a small company started in 1987 and owned by David Montague, age 31, and his father. The company designs, manufactures in Taiwan, and sells through distributors worldwide a high-quality "bicycle that folds." The company offices are located in Cambridge, Mass., and the company has only five other employees, all younger than David. The company has been financed internally and is cash-rich at the present rate of growth. About 90% of sales are foreign, as is all of the manufacturing.
Keywords: Business Strategy;
Financial Strategy;
Financial Management;
Job Cuts and Outsourcing;
Globalized Firms and Management;
Family Business;
Bicycle Industry;
Taiwan;
Cambridge;
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Supplement
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1995
Montague Corporation (B)
Norman A. Berg
Presents David Montague's evaluation of the progress so far and the basic problems that he believes prevent him from achieving higher sales. Designed as a class handout after discussion of the (A) case.
Keywords: Entrepreneurship;
Growth and Development Strategy;
Measurement and Metrics;
Problems and Challenges;
Bicycle Industry;
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Case
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1995
(Revised from original 1994 version)
RailTex, Inc. (A)
Norman A. Berg and James Weber
By 1992, RailTex, Inc., had acquired and was operating 23 geographically separate short-line railroads (feeder lines for larger railroads) in Mexico, Canada, and primarily in the United States. Founded in 1977 with $500,000 of capital as a railcar leasing company, the company began buying and operating short-line railroads in 1984. Since 1988, revenues have increased an average of 35% per year, up to $39 million in 1992, a growth rate far outstripping that of the old, mature railroad industry as a whole. Bruce Flohr, the founder, believed the company's success was due largely to his decentralized management system and emphasis on cost controls and marketing.
Keywords: Acquisition;
Business Divisions;
Cost Management;
Growth and Development;
Growth and Development Strategy;
Management Systems;
Product Marketing;
Logistics;
Risk and Uncertainty;
Valuation;
Citation: Berg, Norman A., and James Weber. " RailTex, Inc. (A)." Harvard Business School Case 395-033, March 1995. (Revised from original September 1994 version.)
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Background Note
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1994
Note on Entering Foreign Markets: Opportunities for Smaller U.S. Companies
Norman A. Berg and James Weber
Designed specifically for the smaller U.S.-based company; provides a brief overview of the various means by which such companies can enter foreign markets and the sources of information and assistance, principally on exporting, available to them.
Keywords: Trade;
Information;
Management;
Market Entry and Exit;
Distribution;
United States;
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Case
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1994
Data Flow
Norman A. Berg and James Weber
Citation: Berg, Norman A., and James Weber. " Data Flow." Harvard Business School Case 395-030, August 1994.
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Supplement
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1992
Prelude Corp.: Afterthoughts
Norman A. Berg
Commentary by an executive familiar with the industry on what went wrong at Prelude and what the difficulties are in creating economies of scale in the lobster fishing industry.
Keywords: Management;
Problems and Challenges;
Cost Management;
Food and Beverage Industry;
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Case
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1992
Elton Corp. (A, B, and C) (Condensed)
Norman A. Berg
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Case
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1991
(Revised from original version)
Data Resources, Inc.
Norman A. Berg and George S. Yip
Keywords: Information Technology Industry;
Citation: Berg, Norman A., and George S. Yip. " Data Resources, Inc." Harvard Business School Case 380-131, November 1991. (Revised from original January 1980 version.)
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Supplement
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1989
Lincoln Electric Co., George Willis, Video
Norman A. Berg
Presents George Willis, chairman and CEO of Lincoln Electric Co., addressing an HBS PMD executive class on October 7, 1988.
Keywords: Management Teams;
Industrial Products Industry;
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Supplement
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1989
Data Resources, Inc., Supplement (A)
Norman A. Berg
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Background Note
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1988
Machine Tool Industry and Industrial Policy--1955-82 (Condensed)
Norman A. Berg
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Case
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1987
(Revised from original version)
Elton Corp. (E)
Norman A. Berg
Citation: Berg, Norman A. " Elton Corp. (E)." Harvard Business School Case 374-111, April 1987. (Revised from original December 1973 version.)
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Background Note
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1987
Note on Economic Terms
Norman A. Berg
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Case
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1987
(Revised from original version)
U.S. Competitiveness in Manufacturing
Norman A. Berg
Keywords: Competition;
Trade;
Business and Government Relations;
Production;
Manufacturing Industry;
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Case
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1987
(Revised from original version)
EEC Competitiveness in the World Economy
Norman A. Berg
Keywords: Competition;
Trade;
Economy;
Europe;
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Case
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1987
(Revised from original version)
Asia's Four Little Dragons
Norman A. Berg
Keywords: Taiwan;
South Korea;
Hong Kong;
Singapore;
Citation: Berg, Norman A. " Asia's Four Little Dragons." Harvard Business School Case 386-186, March 1987. (Revised from original April 1986 version.)
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Case
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1986
(Revised from original version)
Swedish Match Co. (A)
Norman A. Berg and John Young
Keywords: Sweden;
Citation: Berg, Norman A., and John Young. " Swedish Match Co. (A)." Harvard Business School Case 384-221, December 1986. (Revised from original April 1984 version.)
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Case
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1985
(Revised from original version)
Swedish Match Co. (B)
Norman A. Berg and John Young
Keywords: Sweden;
Citation: Berg, Norman A., and John Young. " Swedish Match Co. (B)." Harvard Business School Case 384-222, December 1985. (Revised from original April 1984 version.)
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Background Note
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1985
(Revised from original version)
Industrial Policy in Norway
Norman A. Berg
Keywords: Industrial Products Industry;
Norway;
Citation: Berg, Norman A. " Industrial Policy in Norway." Harvard Business School Background Note 384-220, January 1985. (Revised from original April 1984 version.)
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Case
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1984
(Revised from original version)
Environmental Pressures (B)
Norman A. Berg
Keywords: Environmental Sustainability;
Corporate Social Responsibility and Impact;
Citation: Berg, Norman A. " Environmental Pressures (B)." Harvard Business School Case 375-127, September 1984. (Revised from original November 1974 version.)
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Supplement
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1984
(Revised from original 1983 version)
Environmental Pressures, Update
Norman A. Berg
Citation: Berg, Norman A. " Environmental Pressures, Update." Harvard Business School Supplement 383-005, September 1984. (Revised from original March 1983 version.)
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Case
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1984
(Revised from original version)
Environmental Pressures (A&B) (Condensed)
Norman A. Berg and Joseph L. Badaracco Jr.
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Case
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1984
(Revised from original version)
Heublein, Inc. (A&B) (Condensed)
Norman A. Berg
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Case
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1984
(Revised from original version)
Imperial Corp. (A)
Norman A. Berg and Philippe Haspeslagh
Citation: Berg, Norman A., and Philippe Haspeslagh. " Imperial Corp. (A)." Harvard Business School Case 380-123, April 1984. (Revised from original January 1980 version.)
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Case
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1984
(Revised from original version)
Imperial Corp. (B)
Norman A. Berg and Philippe Haspeslagh
Citation: Berg, Norman A., and Philippe Haspeslagh. " Imperial Corp. (B)." Harvard Business School Case 380-124, April 1984. (Revised from original January 1980 version.)
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Case
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1984
(Revised from original version)
Elton Corp. (B&C) (Condensed)
Norman A. Berg
Citation: Berg, Norman A. " Elton Corp. (B&C) (Condensed)." Harvard Business School Case 381-075, April 1984. (Revised from original November 1980 version.)
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Case
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1984
(Revised from original version)
Elton Corp. (A)
Norman A. Berg
Citation: Berg, Norman A. " Elton Corp. (A)." Harvard Business School Case 374-107, April 1984. (Revised from original December 1973 version.)
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Supplement
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1984
(Revised from original version)
Elton Corp. (D)
Norman A. Berg
Citation: Berg, Norman A. " Elton Corp. (D)." Harvard Business School Supplement 374-110, April 1984. (Revised from original December 1973 version.)
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Case
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1984
(Revised from original 1976 version)
Polaroid-Kodak
Norman A. Berg
Describes Kodak's long-awaited challenge to Polaroid in the field of instant photography. Provides technological and company background of both Polaroid and Eastman-Kodak and their respective product lines. Discusses Polaroid's claim that Kodak infringed on 10 Polaroid patents.
Keywords: History;
Strategic Planning;
Patents;
Competitive Strategy;
Problems and Challenges;
Citation: Berg, Norman A. " Polaroid-Kodak." Harvard Business School Case 376-266, March 1984. (Revised from original June 1976 version.)
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Case
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1984
(Revised from original 1974 version)
Environmental Pressures (A)
Norman A. Berg
Citation: Berg, Norman A. " Environmental Pressures (A)." Harvard Business School Case 375-126, February 1984. (Revised from original November 1974 version.)
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Case
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1984
(Revised from original version)
Textron in the Eighties
Norman A. Berg
Citation: Berg, Norman A. " Textron in the Eighties." Harvard Business School Case 383-111, January 1984. (Revised from original February 1983 version.)
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Case
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1984
(Revised from original version)
Leisure Group, Inc. (A) (Condensed)
Norman A. Berg and Richard R. Ellsworth
Citation: Berg, Norman A., and Richard R. Ellsworth. " Leisure Group, Inc. (A) (Condensed)." Harvard Business School Case 384-084, January 1984. (Revised from original November 1983 version.)
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Case
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1983
(Revised from original version)
Lincoln Electric Co.
Norman A. Berg
Covers the strategy and management practices of the world's largest manufacturer of welding equipment. Discusses the compensation system and company culture, and the leadership style of management.
Keywords: Construction;
Compensation and Benefits;
Leadership Style;
Business or Company Management;
Organizational Culture;
Business Strategy;
Manufacturing Industry;
Citation: Berg, Norman A. " Lincoln Electric Co." Harvard Business School Case 376-028, July 1983. (Revised from original August 1975 version.)
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Case
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1982
(Revised from original 1973 version)
Textron, Inc.
Norman A. Berg
Covers the historical development, current business, management philosophies, corporate strategy, and the nature and role of the corporate headquarters in managing the highly diversified operations. Based on Textron, Inc. (A).
Keywords: History;
Management;
Diversification;
Corporate Strategy;
Business Headquarters;
Operations;
Growth and Development;
Citation: Berg, Norman A. " Textron, Inc." Harvard Business School Case 373-337, July 1982. (Revised from original June 1973 version.)
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Case
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1981
(Revised from original version)
Ulmer Co. (Condensed)
Norman A. Berg
Citation: Berg, Norman A. " Ulmer Co. (Condensed)." Harvard Business School Case 371-462, January 1981. (Revised from original April 1971 version.)
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Case
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1976
Moleculon Research Corp.
Norman A. Berg
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Case
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1976
Leisure Group, Inc. (A)
Norman A. Berg
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Case
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1975
(Revised from original version)
Sturm, Ruger & Co., Inc.
Norman A. Berg and Hassell H. McClellan
Citation: Berg, Norman A., and Hassell H. McClellan. " Sturm, Ruger & Co., Inc." Harvard Business School Case 375-114, July 1975. (Revised from original October 1974 version.)
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Case
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1975
(Revised from original version)
John Adams
Norman A. Berg
Citation: Berg, Norman A. " John Adams." Harvard Business School Case 373-157, May 1975. (Revised from original December 1972 version.)
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Case
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1972
Sybron Corp. (A) (Condensed)
Norman A. Berg
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Case
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1972
Sybron Corp. (D1)
Norman A. Berg
Citation: Berg, Norman A. " Sybron Corp. (D1)." Harvard Business School Case 372-207, January 1972.
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Case
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1971
(Revised from original version)
CML Group, Inc.
Norman A. Berg
Citation: Berg, Norman A. " CML Group, Inc." Harvard Business School Case 371-426, November 1971. (Revised from original March 1971 version.)
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Case
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1971
(Revised from original version)
Sybron Corp. (B)
Norman A. Berg
Citation: Berg, Norman A. " Sybron Corp. (B)." Harvard Business School Case 371-486, August 1971. (Revised from original April 1971 version.)
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Case
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1971
(Revised from original version)
Sybron Corp. (C)
Norman A. Berg
Citation: Berg, Norman A. " Sybron Corp. (C)." Harvard Business School Case 371-487, August 1971. (Revised from original April 1971 version.)
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Case
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1969
(Revised from original version)
Deere & Co.
Norman A. Berg
Keywords: Agriculture and Agribusiness Industry;
Citation: Berg, Norman A. " Deere & Co." Harvard Business School Case 313-124, July 1969. (Revised from original August 1966 version.)
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Case
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1966
Heublein, Inc. (A)
Norman A. Berg
Citation: Berg, Norman A. " Heublein, Inc. (A)." Harvard Business School Case 313-125, June 1966.
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Case
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1966
Heublein, Inc. (B)
Norman A. Berg
Citation: Berg, Norman A. " Heublein, Inc. (B)." Harvard Business School Case 313-126, June 1966.
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Case
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1966
Aerosol Techniques, Inc.
Norman A. Berg
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Case
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1964
Midway Foods Corp. (H)
Kenneth R. Andrews, Norman A. Berg and Bruce R. Scott
Keywords: Food and Beverage Industry;
Citation: Andrews, Kenneth R., Norman A. Berg, and Bruce R. Scott. " Midway Foods Corp. (H)." Harvard Business School Case 314-051, May 1964.
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