Rory M. McDonald

Assistant Professor of Business Administration

Unit: Technology and Operations Management

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(617) 496-6938

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Rory McDonald is an Assistant Professor of Business Administration in the Technology and Operations Management Unit. He teaches Building and Sustaining a Successful Enterprise (BSSE) in the MBA elective curriculum and previously taught the Technology and Operations Management course in the MBA required curriculum.

Professor McDonald’s research focuses on how firms compete and innovate effectively in new technology-enabled markets. Drawing on a mix of in-depth fieldwork and archival data, he studies how executives develop viable strategies in these contexts and how they obtain resources that improve their chances of success. For his research on entrepreneurial firms, Rory received both the Kauffman Foundation Junior Faculty Fellowship in Entrepreneurship as well as the Kauffman Foundation Dissertation Fellowship. He was also a finalist for best dissertation in business policy and strategy by the Academy of Management.

Professor McDonald received his PhD in Management Science and Engineering from the Stanford Technology Ventures Program. He also holds an MBA from the Stanford Graduate School of Business, an MA in economic sociology from Stanford University, as well as two engineering degrees from the University of South Florida. Before joining Harvard, he was on the faculty of the University of Texas at Austin where he received the CBA Foundation Teaching award. Rory is on the board of YCG Funds, an Austin-based mutual fund company, and is an advisor to several startups.

Rory and his wife Anne live in Sudbury, MA with their four children. They are active in their church and enjoy a variety of family activities.

Publications

Journal Articles

  1. Entrepreneurial Beacons: The Yale Endowment, Run-ups, and the Growth of Venture Capital

    Y. Sekou Bermiss, Benjamin J. Hallen, Rory McDonald and Emily Cox Pahnke

    This paper investigates the social context of entrepreneurship in organizational sectors. Prior research suggests that firm foundings are driven by collective patterns of activity—that is, by patterns of prior foundings—including support from related markets as well as institutional activism in a given sector. Building on research of social salience and signals, we consider the influence of singular sector-level triggers, which we call entrepreneurial beacons. We argue that the actions or outcomes of salient organizations attract and motivate entrepreneurs, thus increasing the rate of foundings. To test this logic, we examine the impact of the Yale University endowment’s investment choices and of venture-capital-backed IPO run-ups on venture-capital foundings between 1984 and 2011. The results pinpoint the aspects of the social environment that most heavily influence entrepreneurial activity and the dynamics of organizational sectors.

    Keywords: entrepreneurship; organizations; signals; social salience; venture capital; Venture Capital; Higher Education; Organizations; Entrepreneurship; Investment;

    Citation:

    Bermiss, Y. Sekou, Benjamin J. Hallen, Rory McDonald, and Emily Cox Pahnke. "Entrepreneurial Beacons: The Yale Endowment, Run-ups, and the Growth of Venture Capital." Strategic Management Journal (forthcoming). View Details
  2. What Is Disruptive Innovation?

    Clayton M. Christensen, Michael Raynor and Rory McDonald

    For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen and his coauthors, correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory. They start by clarifying what classic disruption entails—a small enterprise targeting overlooked customers with a novel but modest offering and gradually moving upmarket to challenge the industry leaders. They point out that Uber, commonly hailed as a disrupter, doesn't actually fit the mold, and they explain that if managers don't understand the nuances of disruption theory or apply its tenets correctly, they may not make the right strategic choices. Common mistakes, the authors say, include failing to view disruption as a gradual process (which may lead incumbents to ignore significant threats) and blindly accepting the "Disrupt or be disrupted" mantra (which may lead incumbents to jeopardize their core business as they try to defend against disruptive competitors). The authors acknowledge that disruption theory has certain limitations. But they are confident that as research continues, the theory's explanatory and predictive powers will only improve.

    Citation:

    Christensen, Clayton M., Michael Raynor, and Rory McDonald. "What Is Disruptive Innovation?" Harvard Business Review 93, no. 12 (December 2015): 44–53. View Details
  3. Exposed: Venture Capital, Competitor Ties, and Entrepreneurial Innovation

    Emily Cox Pahnke, Rory McDonald, Dan Wang and Benjamin Hallen

    This paper investigates the impact of early relationships on innovation at entrepreneurial firms. Prior research has largely focused on the benefits of network ties, documenting the many advantages that accrue to firms embedded in a rich network of inter-organizational relationships. In contrast, we build on research emphasizing potential drawbacks to examine how competitive exposure, enabled by powerful intermediaries, can inhibit innovation. We develop the concept of competitive information leakage, which occurs when firms are indirectly tied to their competitors via shared intermediary organizations. To test our theory, we examine every relationship between entrepreneurial firms and their venture capital investors in the minimally-invasive surgical segment of the medical device industry over a 22-year period. We find that indirect ties to competitors impede innovation, and that this effect is moderated by several factors related to the intermediary's opportunities and motivation to leak important information.

    Keywords: Competition; Intellectual Property; Innovation and Invention; Medical Devices and Supplies Industry;

    Citation:

    Pahnke, Emily Cox, Rory McDonald, Dan Wang, and Benjamin Hallen. "Exposed: Venture Capital, Competitor Ties, and Entrepreneurial Innovation." Academy of Management Journal 58, no. 5 (October 2015): 1334–1360. View Details
  4. Life in the Fast Lane: Origins of Competitive Interaction in New vs. Established Markets

    Rory McDonald, Eric L. Chen, Riitta Katila and Kathleen M. Eisenhardt

    Prior work examines competitive moves in relatively stable markets. In contrast, we focus on less stable markets where competitive advantages are temporary and R&D moves are essential. Using evolutionary search theory and an experiential simulation with in-depth fieldwork, we find that the relationship between performance and subsequent competitive moves depends on the type of market, not just on whether performance is high or low. High performers seek to maintain status quo, but this requires different strategies in different markets. They are conservative in established markets and bold in new ones. In contrast, low performers seek to disrupt the status quo. Again, this requires different strategies in different markets. Unlike high performers, low performers are bold in established markets and conservative in new ones where they lack understanding of how to disrupt rivals. Overall, our results incorporate unstable markets in theories of competitive dynamics and competitive interaction in theories of evolutionary search. By examining R&D moves, we also extend competitive dynamics research to include technology-based firms for whom temporary advantages are often essential.

    Keywords: Balance and Stability; Competitive Advantage; Supply and Industry;

    Citation:

    McDonald, Rory, Eric L. Chen, Riitta Katila, and Kathleen M. Eisenhardt. "Life in the Fast Lane: Origins of Competitive Interaction in New vs. Established Markets." Special Issue on The Age of Temporary Advantage. Strategic Management Journal 31, no. 13 (December 2010): 1527–1547. View Details

Working Papers

  1. Becoming a Cognitive Referent: Market Creation and Cultural Strategy

    Rory McDonald

    Research has examined firms' use of rhetoric and symbolic activities in the process of creating new markets. This study analyzes how entrepreneurial firms use these cultural strategies to position themselves in a nascent market category they are creating. Using an inductive multiple case study of five entrepreneurial firms in an emergent online investing market, we construct a theory to explain how a firm becomes a cognitive referent in a nascent market and other firms' failure to do so. Successful firms conceptualize market creation as problem solving; they pursue a sequence that begins with targeted rhetorical attacks on existing solutions, proceeds to dissemination of founding stories that can shift with a change in logics, and culminates in rejection of the labels that audiences try to apply to their activities and products. By contrast, unsuccessful firms conceptualize market creation as evangelizing for a new cultural model and undermine their own positions with inappropriate use of symbolic market-creation actions.

    Keywords: Product Positioning; Market Design; Cognition and Thinking;

    Citation:

    McDonald, Rory. "Becoming a Cognitive Referent: Market Creation and Cultural Strategy." Harvard Business School Working Paper, No. 16-095, February 2016. View Details
  2. Competition as Strategic Interaction

    Kathleen Eisenhardt, Rory McDonald and Cheng Gao

    Strategic interaction has been a topic of scholarly inquiry dating back to the 1960s. Drawing on several seminal examples, we explore the nature of the concept, comparing it to other forms of competition in strategy and organizations. Next, we organize and review the findings of three ostensibly separate theoretical perspectives that have arisen from game theory, competitive dynamics, and institutional theory—each with its own assumptions, constructs, methods, and findings—and we identify core insights about how firms compete against one another in established markets. Based on our evaluation, we argue that a promising research opportunity for strategy lies in exploring how firms strategically interact in new markets and which moves are most effective in these contexts.

    Keywords: competitive strategy; strategic interaction; competitive moves; institutional contestation; new markets; Research; Competitive Strategy; Emerging Markets;

    Citation:

    Eisenhardt, Kathleen, Rory McDonald, and Cheng Gao. "Competition as Strategic Interaction." Harvard Business School Working Paper, No. 15-067, February 2015. View Details
  3. Competing in New Markets and the Search for a Viable Business Model

    Rory McDonald

    Prior research examines how firms compete effectively in established markets. This study investigates new markets, and traces how entrepreneurial rivals in such a market search for a successful strategy. Through an in-depth, multiple-case study of firms in the nascent online-investing market, we induce a theoretical framework to explain how firms win the race to find a viable business model. As the new market emerged, high-performing firms enacted three strategies in sequence that helped them achieve their objective quickly and efficiently. First, their executives focused primarily on substitutes but copied from rivals. Next, they actively tested their assumptions and made major resource commitments to the business model they identified as the most lucrative. Finally, they deliberately maintained a loosely structured organizational activity system in order to continue to accommodate emergent sources of value. For these firms, competition resembled neither economic rivalry nor collective action but a logic of interaction akin to parallel play. The resultant middle-range theory has implications for research on entrepreneurial competition in new markets and on the organizational processes of developing a business model.

    Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Entrepreneurship; Financial Services Industry;

    Citation:

    McDonald, Rory. "Competing in New Markets and the Search for a Viable Business Model." Harvard Business School Working Paper, No. 14-088, March 2014. View Details

Cases and Teaching Materials

  1. America's Cup in 2013: Oracle Team USA vs. Emirates Team New Zealand (A)

    Rory McDonald, Alan MacCormack and Vanessa Ampelas

    Four teams across the world are furiously designing, building, testing, and learning to sail a boat that would be one-of-a-kind, in order to win the 2013 America's Cup. Choosing the best development path was a challenge as the teams had less than three years to prepare, and each decision would affect the performance of the boat as well as the duration of the sailors' training. The case traces the dilemma faced by the favorite, ORACLE TEAM USA (OTUSA), as rumors grew that the challenger was pursuing a revolutionary technology that would enable its six-ton boat to literally fly above waves. With only a year left before the Cup, should OTUSA keep refining its current technology called "skimming", or should it pivot towards "foiling" (flying)? At this stage "foiling" could be a red herring, and even if it was not, the limits of the performance of a foiling boat would remain a mystery for some time. The case explores the dilemma of managing innovation in an uncertain environment, where the decision would be sanctioned a year later by a win or a loss.

    Citation:

    McDonald, Rory, Alan MacCormack, and Vanessa Ampelas. "America's Cup in 2013: Oracle Team USA vs. Emirates Team New Zealand (A)." Harvard Business School Case 616-045, February 2016. (Revised March 2016.) View Details
  2. Upwork: Reimagining the Future of Work

    Feng Zhu, Rory McDonald, Marco Iansiti and Aaron Smith

    Upwork, the world's largest freelance talent platform, was the result of a merger between the two leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online platforms—Elance.com and oDesk.com—independently of one another. However in 2015 the company relaunched as Upwork, with both a new brand and a new platform. The company began to migrate Elance.com members and functionalities over to the new platform, which was based on the technical infrastructure of oDesk.com. This case helps students consider the challenges and opportunities associated with such a platform merger, from strategy to implementation.

    Keywords: platforms; employment; information technology; job search; Employment; Market Platforms; Multi-Sided Platforms; Market Transactions; Business Processes; Information Technology; Online Technology; Job Search;

    Citation:

    Zhu, Feng, Rory McDonald, Marco Iansiti, and Aaron Smith. "Upwork: Reimagining the Future of Work." Harvard Business School Case 616-027, November 2015. View Details
  3. Boeing 787: Manufacturing a Dream

    Rory McDonald and Suresh Kotha

    This case traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft.

    Keywords: innovation; operations strategy; production; project management; coordination; product development; Product Development; Operations; Production; Collaborative Innovation and Invention; Aerospace Industry; United States;

    Citation:

    McDonald, Rory, and Suresh Kotha. "Boeing 787: Manufacturing a Dream." Harvard Business School Case 615-048, February 2015. (Revised May 2015.) View Details
  4. HomeAway: Organizing the Vacation Rental Industry

    Rory McDonald, Feng Zhu and Cheng Gao

    In less than 10 years, cofounders Brian Sharples and Carl Shepherd had transformed HomeAway from just another Internet startup into the world's leading vacation-rental marketplace—a global online platform that links customers seeking vacation-home rentals to the property owners and managers who supply them. The case traces HomeAway's founding and acquisition-led growth, its 2011 IPO, and the core elements of its subscription-based business model. By 2014, incumbent travel giants like TripAdvisor and high-profile startups like Airbnb had begun to enter the vacation-rental sector. To stay ahead, HomeAway initiated a pilot cross-platform collaboration to list some of its properties on Expedia's site. More momentously, Sharples was also weighing a new commission-based revenue model that promised to attract a broader array of property listings but at the risk of undermining HomeAway's existing business.

    Keywords: strategy; innovation; entrepreneurship; technology; Acquisitions; operations management; Technology Platform; Acquisition;

    Citation:

    McDonald, Rory, Feng Zhu, and Cheng Gao. "HomeAway: Organizing the Vacation Rental Industry." Harvard Business School Case 615-036, December 2014. View Details
  5. AmazonFresh: Rekindling the Online Grocery Market

    Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth

    More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessary to compete with brick-and-mortar supermarkets like Wal-Mart and Safeway and with new digital grocery startups. Now Amazon needs to decide on AmazonFresh's next step. Should the company continue refining its business model in Seattle or expand to another city? What factors should it take into account when planning its next move?

    Keywords: innovation; strategy; competition; new markets; learning; grocery; operations strategy;

    Citation:

    McDonald, Rory, Clayton Christensen, Robin Yang, and Ty Hollingsworth. "AmazonFresh: Rekindling the Online Grocery Market." Harvard Business School Case 615-013, July 2014. (Revised August 2014.) View Details

    Research Summary

  1. Overview

    by Rory M. McDonald

    Professor McDonald studies how firms successfully navigate new markets. He examines how widely accepted strategic prescriptions can actually undermine managers’ attempts to develop a viable business model or stake out a defining new market position, and considers the important role played by entrepreneurial resource providers in these processes. Empirically, he relies on a complementary range of methodologies – in some instances solving problems deductively through quantitative analysis of archival data, complemented by fieldwork while in other instances adopting an inductive approach that draws on structured interviews and field research to generate new insights.
  2. Competing in New Markets

    by Rory M. McDonald

    Strategic advisors counsel managers to conduct a thorough competitive analysis emphasizing key points of differentiation. But for new markets, Professor McDonald’s research suggests that reports of the threat posed by similar rivals may be greatly exaggerated, and managers may be well-advised to focus on substitutes, using rivals as mere stepping stones to speed their own progression and keep costs low. Similarly, while popular media accounts laud market ‘evangelists’ who open up new market space through symbolic acts of persuasion, McDonalds’s research argues that successful innovation in new markets resembles problem-solving more than missionary work, and suggests that managers may be better off riding the coattails of these hardworking evangelists to establish a defining position in the new market.

  3. Entrepreneurial Resources

    by Rory M. McDonald

    Mounting evidence suggests that ventures’ early relationships are critical for their success by helping overcome initial resource constraints, improve internal operations, and gain access to diverse audiences such as potential investors, the media, and customers. But which providers should managers engage? In collaboration with researchers at London Business School, Columbia, and the University of Washington, Professor McDonald examines the value created (and sometimes destroyed) by venture capitalists, super angels, and other resource providers.

    Teaching

  1. Overview

    by Rory M. McDonald

    Technology and Operations – MBA Required Curriculum This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as well as the creation and delivery of services. http://www.hbs.edu/faculty/units/tom/Pages/curriculum.aspx
  1. Recipient of a 2014 Kauffman Foundation Junior Faculty Fellowship in Entrepreneurship Research.

  2. Finalist for the 2013 Wiley Blackwell Outstanding Dissertation Award from the Academy of Management, Business Policy and Strategy Division for his dissertation entitled, “Competition and Strategic Interaction in New Markets.”

  3. Winner of the 2013 Trammell/CBA Foundation Teaching Award for Assistant Professors at the University of Texas at Austin, McCombs School of Business.

  4. Received a 2010-2011 Gerald J. Lieberman Fellowship from Stanford University.

  5. Received a 2008-2010 National Defense Science & Engineering Graduate Fellowship.

  6. Received a 2009-2010 Kauffman Foundation Dissertation Fellowship.

18 Aug 2015
Economist Intelligence Unit