According to McKinsey & Company, social interactions impact up to a third of all consumer purchases which accounts for US$940 billion in annual consumption in the US and Europe alone. Understanding social influence is important meeting consumer needs. In my research, I study how social platforms are changing consumer decision making and firm performance.
Keywords: social networks;
customer lifetime value;
Graduate student instructor, Introduction to Statistics, 2002
Reader, Introduction to Time Series, 2003
Reader, Introductory Probability Theory, 2001