Teaching Interest

Marketing Strategies for Profitable Growth—China

by John A. Deighton

Description

Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help executives meet this challenge, this course focuses on the critical marketing components required to compete both in China and globally and explores the leading marketing practices from around the world that can be applied to create and sustain competitive advantage in Asia and beyond.