Teaching Interest

General Management: Processes and Action

by David A. Garvin


General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done.  Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning, business development, and budgeting—to move their organizations forward and achieve results.  Skill at influencing the design, direction, and functioning of processes is therefore essential to effective general management, and the aim of GMPA is to develop in students a deeper understanding of these activities and their links to performance.  It does so by describing a number of critical organizational and managerial processes, outlining their basic elements and operating characteristics, and exploring how they are best influenced and led.  Throughout, the focus is on high-level processes that are of interest to general managers; for this reason, case protagonists are typically division presidents or higher.

Keywords: Change Management; Communication Strategy; Decision Making; Corporate Entrepreneurship; Technological Innovation; Knowledge Management; Leadership Development; Leadership Style; Leading Change; Growth and Development Strategy; Management Practices and Processes; Management Skills; Management Style; Management Teams; Managerial Roles; Resource Allocation; Business Processes; Mission and Purpose; Organizational Culture; Organizational Design; Organizational Structure; Strategic Planning; Conflict and Resolution; Power and Influence; Business Strategy; Competitive Strategy; Competitive Advantage; Auto Industry; Computer Industry; Entertainment and Recreation Industry; Financial Services Industry; Health Industry; Information Industry; Legal Services Industry; Manufacturing Industry; Media and Broadcasting Industry; Publishing Industry; Retail Industry; Video Game Industry; China; India; United States;