Teaching Interest

Strategy and Technology

by Andrei Hagiu

Description

Overview

This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses.  What are effective strategies for winning in markets with strong network effects?  How should firms go about commercializing highly uncertain, science-based technologies?  How can technology be leveraged to build (multi-sided) platforms?  How can firms create and capture the value from intellectual property assets?  How can they sustain value despite wide-spread imitation and convergence with substitute technologies?

The course provides a series of useful concepts and frameworks which students can directly apply to strategic and investment problems they may encounter post-graduation.  Throughout the course, there will be a heavy emphasis on going from concepts and market analysis all the way to the formulation of concrete strategies.

Industries covered include: consumer electronics (smartphones, videogame consoles, PCs, tablets), software (operating systems, virtualization, cloud services), Internet-based businesses (e-commerce, online video, social networking, browsers, app stores), semi-conductors, intellectual property, mobile communications, biotechnology, electronic ink, and mobile payment systems.

Keywords: "strategy," technology;