The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of: (1)A firm's operative environment and how to sustain competitive advantage (2)How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities (3) How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position. Students learn to: Develop a mastery of a body of analytical tools and the ability to take an integrative point of view. Use these tools to perform in-depth analyses of industries and competitors, predict competitive behavior, and analyze how firms develop and sustain competitive advantage over time. Particular attention is paid to competitive positioning; understanding comparative costs; and addressing issues such as cannibalization, network externalities, and globalization.