Building on the literatures on competitive positioning and the theory of industrial organization, my work seeks to tackle previously unaddressed questions by studying situations where firms compete in dissimilar ways. Some examples of these questions include:
1. Should record companies decrease their prices in their competition against peer-to-peer file sharing networks?
2. Does the disruptive nature of open source software imply that it will win its battle against proprietary software?
3. Should established software firms confronting open source startups increase or decrease their level of openness?
4. Should Apple change its stance and include advertisements in iTunes to respond to ad-sponsored startups such as Grooveshark or Spotify?
These questions illustrate the three areas that my research covers: tactical interaction, strategic interaction, and the analysis of advantage in isolation.
Keywords: business models;