Research Summary

The limits of reviews

by Michael Luca

Description

Consumer reviews are an important source of information in the digital age. Yet there are limits to the role that reviews can play. In a case study, Professor Luca discusses the limits of reviews and how companies can create more comprehensive reputation systems geared toward facilitating trust in online marketplaces. In ongoing research, he is analyzing the role of information in online marketplaces such as Airbnb.