Research Summary

Consumer Behavior and Health



Professor Riis studies consumer behavior and health using the methods and theories of experimental psychology and behavioral economics. Particular problems that he is currently investigating include:

• Information use and decision making in food service and food retail environments

• Habits, behavior change, and preference change (particularly with respect to eating, exercise, and weight loss)

• Adherence and engagement in healthcare

• Consumer preferences for improvements in well-being, mental performance, and appearance