Research Summary

Consumer Behavior and Health

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Description

Professor Riis studies consumer behavior and health using the methods and theories of experimental psychology and behavioral economics. Particular problems that he is currently investigating include:

• Information use and decision making in food service and food retail environments

• Habits, behavior change, and preference change (particularly with respect to eating, exercise, and weight loss)

• Adherence and engagement in healthcare

• Consumer preferences for improvements in well-being, mental performance, and appearance