Young and no Money? Never Mind: Strategies for New Venture Growth. Being revised (R&R) for Organization Science.
Mukti's dissertation, "Great Oaks from Little Acorns Grow: Strategies for New Venture Growth," explored how intangible resources such as legitimacy and status help new ventures grow despite their inherent financial constraints. In this paper she studied how young ad agencies in New York and Chicago acquired legitimacy by imitating existing large firms, and acquired status from high-status clients. These intangible resources helped the agencies grow despite their limited financial resources.