Professor Ashraf's research in technology adoption addresses the puzzling question of why easy and accessible technology is not used, even when it has the potential to save lives or significantly increase income.
"Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia." (with James Berry and Jesse Shapiro) August 2008, forthcoming, American Economic Review, December 2010.
"Finding Missing Markets: Evidence from an Export Crop Adoption and Marketing Intervention in Kenya." (with Xavier Giné and Dean Karlan), American Journal of Agricultural Economics. 91, no.4, November 2009.
"Tying Odysseus to the Mast: Evidence from a Commitment Savings Product in the Philippines." (with Dean Karlan and Wesley Yin) Quarterly Journal of Economics 121, no. 2, 2006.
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