Research Summary

Digital Transformation

by Sunil Gupta

Description

The fact that digital technology disrupts existing businesses is no longer news. We have seen and heard many case studies of incumbents struggling in the digital age as new and nimble players emerge with innovative business models. How should large established companies respond to these changes and how should they transform their businesses in this dynamic environment? My research addresses this fundamental question to help large established companies transform their businesses for the digital era.