Research Summary

Strategy and Location

by Christian H.M. Ketels


An increasing number of companies finds that their individual success is more and more not only a function of their own decisions but also of the local business environment they operate in. In a globalized world economy, these geographically bound factors are among the few remaining sources of differentiation for companies. Building on Michael Porters framework of competitiveness, the research in this areas tries to understand better the linkages between business environments and companies' strategic options. It looks at case studies, like the decision of Novartis to move its Global Research Headquarter from Basel to Boston, as well as larger datasets. The goal is to develop actionable advice for companies on how to mobilize the full potential of their locations for strategic purposes and how to make locational decisions in line with strategy.