Research Summary

A History of Green Entrepreneurship

by Geoffrey G. Jones


This research recovers the history of the entrepreneurs and firms who developed green or “sustainable” businesses, identifies the multiple motivations behind their strategies, explores the clustering of green business in specific locations, and shows how the concept of “greenness” has evolved over time. The industries covered include wind and solar energy, organic food and agriculture, natural beauty, construction and architecture, eco-tourism, waste disposal and recycling