Research Summary

Retailing: Past, Present, and Future

by Walter J. Salmon

Description

Walter J. Salmon is working on several retailing-related research and course development projects, including a study (with Gwen K. Ortmeyer) of the evolution and future of American department stores, and a case book (with DAVID E. BELL) for use in graduate instruction and company education programs. Salmon is co-authoring (with Daniel M. G. Raff) a study that chronicles the plight of department stores from the end of World War II to the1990s. He is also involved with colleagues in the Marketing Group in examining the importance of selection to consumers in choosing among food stores. Finally, Salmon is developing a teaching case that deals with the impact of technology on the balance between centralized and decentralized buying in a large mass-merchandising company.