Retailing: Past, Present, and Future
Walter J. Salmon is working on several retailing-related research
and course development projects, including a study (with Gwen K.
Ortmeyer) of the evolution and future of American department stores,
and a case book (with DAVID E. BELL) for use in graduate instruction
and company education programs. Salmon is co-authoring (with Daniel M.
G. Raff) a study that chronicles the plight of department stores from
the end of World War II to the1990s. He is also involved with
colleagues in the Marketing Group in examining the importance of
selection to consumers in choosing among food stores. Finally, Salmon
is developing a teaching case that deals with the impact of technology
on the balance between centralized and decentralized buying in a large