Research Summary

On-line social networks



Professor Piskorski's current research examines why and how people use on-line social networks, both in the US and abroad. Using extensive fieldwork and large scale empirical analyses, he constructed theories of social failures and networks as covers which allow us to understand numerous facets of people's on-line behaviors. Professor Piskorski is also an expert on how firms can harness the power of social networks to build sustainable businesses. He has applied many of these insights to large organizations as they seek to become more agile and use social networks to execute their strategies.

Keywords: social networks;