Research Summary

Enhancing Group Creativity

by Dorothy A. Leonard


In Wellsprings of Knowledge, Dorothy Leonard discussed the importance of creative abrasion--the exploitation of intellectually diverse perspectives to foster innovation. Current work, which will be reported in a book to be published in 1999 (When Sparks Fly: Igniting Group Creativity), is based on the assumption that innovative products and services derive from the well-managed, dynamic interaction of individuals in groups--not just from the brains of individual "creatives." Research on the topic includes interviews with a cross-sectional sample of managers.