Research Summary
Research Summary
Marketing and Advertising and Society
Description
Stephen A. Greyser is continuing to write on and conduct research
into the role of marketing and advertising in society. He analyzed in
'Marketing and Public Policy' the evolution of legal and consumer-based
issues over recent decades and, for a Stanford University conference on
the value of marketing, historical critiques of marketing and
advertising. Greyser's assessment of cause-related corporate
do-gooding was presented at an AMA conference in the winter of 1995.