Research Summary

Product Policy and Pricing

by Robert J. Dolan

Description

Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product development process. Early results of his research are reported in New Product Development: An Analytical Approach, and in an article (co-authored with John Matthews). The findings of Dolan's pricing research, reported in a recent Harvard Business Review article, are the basis for a new book, Power Pricing: How Price Transforms the Bottom Line (co-authored with Hermann Simon of Germany).