Research Summary

Want/Should Conflicts

by Max H. Bazerman


Building off of research that I conducted in the 1990s on the internal conflict that many of us have between what we want to do versus what we think we should do, and on work in the time discounting literature, my current colleagues (Katy Milkman, John Beshears, and Todd Rogers) and I explore how this internal conflict plays out in a variety of real world markets. We are currently working on fascinating data from an online grocer and an online video firm. Our goals are to bring insights from behavioral decision research into the field, while maintaining the rigor of analysis common to behavioral decision research and behavioral economics.  Representative Publications