Research Summary

We Are All Rats Now

by Max H. Bazerman


Michael Luca and I are at the early stages of working on a book on the evolution of the use of experimentation in organizations.  We plan to trace experimentation from the bible’s report of the experiment of Daniel of Judah to the fact that we are all in dozens of experiments a year without our awareness.  We will take a societal perspective to understand the role of consumers, managers, and policy-makers in this development.