Case | HBS Case Collection | September 1983 (Revised July 1998)

Heather Evans

by Howard H. Stevenson and Michael J. Roberts


Focuses on the efforts of Heather Evans, a second-year MBA student, and her attempts to start her own dress business. Examines the business plan and the process of acquiring control over the financial and human resources necessary to implement the plan.

Keywords: Business Plan; Business Startups; Investment; Human Resources; Strategic Planning; Apparel and Accessories Industry;


Stevenson, Howard H., and Michael J. Roberts. "Heather Evans." Harvard Business School Case 384-079, September 1983. (Revised July 1998.)