| HBS Case Collection
(Revised from original 1983 version)
Focuses on the efforts of Heather Evans, a second-year MBA student, and her attempts to start her own dress business. Examines the business plan and the process of acquiring control over the financial and human resources necessary to implement the plan.
Keywords: Business Plan;
Apparel and Accessories Industry;
Stevenson, Howard H., and Michael J. Roberts. "Heather Evans." Harvard Business School Case 384-079, July 1998. (Revised from original September 1983 version.)