| HBS Case Collection
(Revised November 1988)
Michael Bregman has successfully opened pilot installations of two different restaurant concepts. He now must develop a strategy for growth, including decisions about fast or slow growth, use of company-owned versus franchised units, and how to use the different concepts. To do this, Michael must give particular consideration to the pros and cons of franchising.
Growth and Development Strategy;
Stevenson, Howard H., and Richard O. von Werssowetz. "Michael Bregman." Harvard Business School Case 383-107, March 1983. (Revised November 1988.)