Case | HBS Case Collection | March 1983 (Revised November 1988)

Michael Bregman

by Howard H. Stevenson and Richard O. von Werssowetz


Michael Bregman has successfully opened pilot installations of two different restaurant concepts. He now must develop a strategy for growth, including decisions about fast or slow growth, use of company-owned versus franchised units, and how to use the different concepts. To do this, Michael must give particular consideration to the pros and cons of franchising.

Keywords: Decisions; Framework; Growth and Development Strategy; Franchise Ownership; Expansion;


Stevenson, Howard H., and Richard O. von Werssowetz. "Michael Bregman." Harvard Business School Case 383-107, March 1983. (Revised November 1988.)