Chapter | QUIS 3 Proceedings | 1994

Taco Bell Corporation: A Case of Service Leadership

by Roger Hallowell and Leonard A. Schlesinger

Citation:

Hallowell, Roger, and Leonard A. Schlesinger. "Taco Bell Corporation: A Case of Service Leadership." In QUIS 3 Proceedings, edited by Eberhard E. Scheuing. New York: International Service Quality Association, 1994.