Case | HBS Case Collection | April 1981 (Revised March 1993)

General Electric: Strategic Position--1981

by Francis Aguilar and Richard G. Hamermesh


Describes the introduction and evolution of General Electric's strategic planning system from the 1960s to Jack Welch's tenure. Allows discussion of the interplay of problems and circumstances to the evolution of the strategic planning system, and how Welch might use or alter the system to meet the challenge of growth.

Keywords: Strategic Planning; Growth Management;


Aguilar, Francis, and Richard G. Hamermesh. "General Electric: Strategic Position--1981." Harvard Business School Case 381-174, April 1981. (Revised March 1993.)