Case | HBS Case Collection | 1993 (Revised from original version)

General Electric: Strategic Position--1981

by Francis Aguilar and Richard G. Hamermesh

Abstract

Describes the introduction and evolution of General Electric's strategic planning system from the 1960s to Jack Welch's tenure. Allows discussion of the interplay of problems and circumstances to the evolution of the strategic planning system, and how Welch might use or alter the system to meet the challenge of growth.

Keywords: History; Strategic Planning; Growth Management; Corporate Entrepreneurship; Management Systems; Policy; Management Teams;

Citation:

Aguilar, Francis, and Richard G. Hamermesh. "General Electric: Strategic Position--1981." Harvard Business School Case 381-174, March 1993. (Revised from original April 1981 version.)