Supplement | HBS Case Collection | March 1981 (Revised November 1998)

Corning Glass Works International (C2)

by Christopher A. Bartlett and Michael Y. Yoshino


Follows the impact of a change in global strategy on a diversified company's global organization structure. Reviews the company's subsequent performance internationally. Also presents reflections by top management on future possible change in the organization structure.

Keywords: Global Strategy; Change; Performance; Globalized Firms and Management; Management Teams; Manufacturing Industry;


Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International (C2)." Harvard Business School Supplement 381-164, March 1981. (Revised November 1998.)