Case | HBS Case Collection | March 1981 (Revised October 1998)

Corning Glass Works International (A)

by Christopher A. Bartlett and Michael Y. Yoshino


Follows the impact of a change in global strategy on a diversified company's global organization structure. Traces two failed attempts at bringing a business perspective to a geographic organization, and poses the problem of what the international division president can do.

Keywords: Disruption; Framework; Global Strategy; Organizational Structure; Perspective; Power and Influence;


Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International (A)." Harvard Business School Case 381-160, March 1981. (Revised October 1998.)